Sibat Tomarchio Explained

Type:Private
Industry:Beverage
Foundation:1920, in Acireale, Sicily,
Founders:Filippo Tomarchio
Location City:Acireale
Area Served:Worldwide
Products:Soft drinks
Revenue: 12,1 millions (2017)[1]
Location Country:Italy

Sibat Tomarchio or more simply Tomarchio is a soft drink beverage company based in Sicily, Italy.

History

Tomarchio was founded in 1920 to produce and bottle soft drinks. The Cavalier Filippo Tomarchio, founder of the company, after numerous experiments, devised the recipe for crafting turbid soda (the original). The drink was enclosed in a 250 ml glass bottle that contained a small ball inside, hence the name "The soft drink with the ball".[2]

Initially, the drink was sold door to door in wooden boxes, but only in the province of Catania. Starting in the 1960s, thedistribution expands throughout Sicily: these are the years where the caps and bottles underwent the first changes,to keep up with the times. Between the 1980s and 1990s, new beverages such as orangeade, chinotto, lemonade, foam and others were born.[3]

The following century Tomarchio consolidated its position in the market, the company is leader in own region for the production of beverages as chinotto, orangeade, lemonade, all based on Sicilian raw materials, but also cola drinks and still others.[2] [3] It was calculated (in 2015) that in the Sicilian market, Tomarchio sells 34.2% of the orangeade, 25.1% of the lemonade and even 51.3% of the chinotto. Tomarchio has created also a glass line and a bio line and, is present in the rest of Italy, in North America, Europe, Asia and Oceania.[3]

Beverage processing method

The Tomarchio company uses only Sicilian citrus juices, as Sicilian red oranges PGI, lemons from Syracuse PGI, blonde oranges from Ribera PDO and essential oils produced by local producers. The water comes from an Etna aquifer, and by filtering through the volcanic rocks it acquires a mineralization that characterizes the drinks.[1]

Projects for the valorization of Sicily

With a special label, the company has supported a crowdfunding platform, created to support charitable projects through donations from digital users.[4] Sibat Tomarchio has been involved in several projects related to Sicilian territorial marketing such as the participation of the company in the Acireale Carnival. The company has decided to produce some bottles of drinks with a personalized label dedicated to Sicily's oldest Carnival, to promote the economy of the Sicilian region.

Famous testimonials

Awards

BioAwards 2016

In 2016 at the International trade show for organic and natural products "Sana" (Bologna):

Gold Sofi Award 2019

In 2019 to New York

Notes and References

  1. Web site: La seconda vita della Tomarchio: board del Nord radici sull'Etna. May 30, 2017. La Repubblica. it.
  2. Web site: Tomarchio. ilgolosario.it. it.
  3. Web site: IL MARCHIO SIBAT TOMARCHIO SI RACCONTA!. July 10, 2015. globusmagazine.it. it.
  4. Web site: Tomarchio sta con Laboriusa. September 19, 2016. guidasicilia.it. it.
  5. Web site: Bibite Tomarchio, (quasi) cento anni di storia in una tesi. July 27, 2018. businesshistory.it. it.
  6. Web site: Aranciata Rossa Bio Tomarchio incanta tutti e vince il Gold Sofi Award 2019. 13 May 2019. beverfood.com. it.
  7. Web site: 2019 SOFI AWARD WINNERS. 9 May 2019. specialtyfood.com. en.