Shpock Explained

Shpock
Trade Name:Shpock
Website:http://www.shpock.com/
Industry:Mobile app
Foundation:
Location City:Vienna
Location Country:Austria
Brands:Shpock
Area Served:Worldwide
Owner:Finderly GmbH

Shpock is an online marketplace[1] that allows users to list products for local sale. Shpock is developed and operated by the Austrian start-up Finderly GmbH and employs 102 people.[2] Finderly GmbH is owned by Russmedia Equity Partners.[3]

History

Shpock is a portmanteau meaning "Shop in your pocket"[4] and was first available for free download for iOS and Android devices in September 2012.[5] [6] The app was downloaded frequently within the first year.[7] [8] Their first financing came from their own funds and grants. Later, they were invested in by business angels.[9]

In 2013, the Norwegian media group Schibsted announced a seven figures investment into Finderly GmbH.[10] In September 2015, Schibsted announced to increase its stake from 82% to 91%.[11] [12] [13]

In 2016, the Shpock app was highly ranked in Germany in the App Store and in Google Play,[14] and in 2017, the Shpock app was one of the ten most loaded free iPhone apps in Austria.[15] As of October 2018, the app has been downloaded more than 50 million times on iOS and Android devices.[16]

In November 2018, Schibsted announced that it had purchased the remaining 9% of finderly GmbH from its founders, making it the sole owner of the company. A massive staff reduction was announced shortly after a change of management, with the goal of turning the previously loss-making company into a profitable business. In August 2020, Shpock rebranded with a redesigned logo.[17]

In June 2021, Russmedia Equity Partners announced the acquisition of Shpock from Adevinta for an undisclosed sum.[18] [3]

Awards

In 2018, Shpock was a laureate at the award ceremony "Germany's best online portals 2018" in the "Market places private providers" category of the German Institute for Service Quality.[19] Also in 2018, Shpock was awarded "Android Excellence App of 2018" in the Google Play Store, and Apple selected Shpock as a "Best of 2017" app in the category "Sustainability".[20] At the Goldbach Youngstar Awards, Shpock was named "Youngest Brand in the 1st Half of 2018".[21] In 2013, Shpock won the Futurezone Award in the category Apps[22] and was awarded the Mingo special prize at the Content Award Vienna.[23] At the “Show Your App Awards" in 2014, Shpock received the Silver app.[24]

See also

External links

References

  1. Web site: Shpock am PC nutzen - so geht's. praxistipps.chip.de.
  2. Web site: Shpock now 100% owned by Schibsted - AIM Group. Johanna. Wild. aimgroup.com/.
  3. Web site: Russmedia Equity Partners acquires online marketplace Shpock. Barbara. Fellner. Russmedia Equity Partners.
  4. News: Czycholl . Harald . December 14, 2015 . App Shpock: So finden Sie Second-Hand-Weihnachtsgeschenke . German . Die Welt . www.welt.de.
  5. Web site: Neue Finderly-App: Shpock | werbeplanung.at | werbeplanung.at . 2020-01-24 . 2016-02-15 . https://web.archive.org/web/20160215143328/http://werbeplanung.at/news/medien/neue-finderly-app-shpock/72.392 . dead .
  6. Web site: Shpock Sees 120K Downloads, 60K Items Listed As Competitors Start Their Photocopiers. 14 January 2013 .
  7. Web site: "Das eBay der nächsten Generation": Shpock knackt 10 Millionen User und setzt auf Native Advertising. August 10, 2015.
  8. Web site: Schibsted erhöht Shpock-Beteiligung . kurier.at . 2020-01-24 . 2016-07-20 . https://web.archive.org/web/20160720000826/http://kurier.at/atmedia/schibsted-erhoeht-shpock-beteiligung/152.055.610 . dead .
  9. Web site: Neun Fragen an Katharina Klausberger von Shpock - VC Magazin.
  10. Web site: Million(en) für die Flohmarkt-App Shpock. Alex. Hofmann. August 29, 2013. Business Insider.
  11. Web site: Schibsted takes over flea market app Shpock. Schibsted.
  12. Web site: Investor übernimmt Mehrheit an Flohmarkt-App Shpock. Kim. Richters. September 10, 2015. Business Insider.
  13. Web site: Millionentaumel: Shpock: Flohmarkt-App in der Erfolgsspur. September 11, 2015. www.kleinezeitung.at.
  14. http://www.giga.de/apps/app-store/news/2016-app-hitlist-for-germany-facebook-with-most-downloads-dating-apps-with-highest-sales/
  15. Web site: Shpock von Google und Apple ausgezeichnet. medianet.at.
  16. Web site: Shpock: CEO Bernhard Baumann verlässt das Unternehmen. October 10, 2018.
  17. Web site: Shpock unveils all-new branding that puts joy and the Shparkle front and centre. news.shpock.com.
  18. Web site: Adevinta ASA (ADE) - Adevinta welcomes UK Regulatory Approval for the acquisition of eBay Classifieds Group.
  19. https://www.finanzen.at/nachrichten/aktien/deutschlands-beste-online-portale-2018-grosse-kundenerbefragung-mit-rund-25-000-kundenmeinungen-preistraeger-in-37-ategories-1025224382 Germany's best online portals 2018. at, May 24, 2018
  20. https://www.oe24.at/digital/software/Flohmarkt-App-Shpock-von-Google-und-Apple-auszeichen/317556978 Shpock by Google & Apple honored
  21. http://www.goldbachaustria .at/en-us/news/goldbach-youngstar-1-hj-2018 Goldbach Youngstar results for the first half of the year are certain goldbachaustria.at, July 27, 2018
  22. http://futurezone.at/produkte/futurezone-award-shpock-siegen-bei-apps/35.526.612
  23. contentaward.at, accessed on February 14, 2016
  24. Web site: Show Your App Award: Die besten Apps | W&V. Werben &. Verkaufen. May 15, 2014. www.wuv.de.

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