Shoyoroll Explained

Shoyoroll
Type:	Corporation
Location:	Los Alamitos, California, United States
Area Served:	Worldwide
Founder:	Vince “Bear” Quitugua
Products:	Clothing, Brazilian jiu-jitsu gi

Shoyoroll is an American jiu-jitsu lifestyle brand that designs and manufactures Brazilian jiu-jitsu gi, casual apparel, and accessories headquartered in Los Alamitos, California. It is one of the most popular jiu-jitsu brands in the world.^[1]

History

Shoyoroll was founded by Vince “Bear” Quitugua in 2006. Bear started making t-shirts and caps to show off his creative side inside his garage in Guam. Budo Videos, a martial arts online retailer, started to exclusively sell Shoyoroll gis in North America in 2009.^[2]

Shoyoroll announced a collaboration with the IBJJF for an exclusive line of gis in 2023.^[3] In 2023, Shoyoroll won 'Brand of the Year' at the JitsMagazine BJJ Awards.^[4]

Partnerships

Shoyoroll have made collaborations with other brands and companies such as Illest, EA Sports, Undefeated,^[5] Albino and Preto^[6] and RVCA.^{[7] [8]}

See also

• Mixed martial arts clothing

Notes and References

1. Web site: Reid . Kris . 3 Reasons Shoyoroll Became so Popular . www.jiujitsutimes.com . 23 April 2016.
2. Web site: The Success Story Behind Shoyoroll Brand . www.bjjee.com . 3 April 2013.
3. Web site: Blackett . Todd . Shoyoroll Announces Collaboration With IBJJF For New Gi . Jitsmagazine . 2 January 2024.
4. Web site: The JitsMagazine 2023 BJJ Awards . Jitsmagazine . 2 January 2024.
5. Web site: UNDEFEATED Continues Its Partnership With Shoyoroll for a New Capsule of Gis and Streetwear Staples . hypebeast.com.
6. Web site: Shoyoroll Gis Will Be Sold at 2018 IBJJF Europeans in Portugal . Bjjee.com . 7 January 2018.
7. Web site: Shoyoroll x RVCA Collection . rvca.com.
8. Web site: Pictures of every Shoyoroll Gi . gireviews.net . 4 May 2018.