Shoplet Explained

Shoplet
Foundation:1994
Founder:Tony Ellison
Location City:New York City
Location Country:United States
Area Served:Continental US, UK
Industry:Office supplies

Shoplet is an online retailer of business products, servicing the continental United States and United Kingdom.

Shoplet is headquartered in downtown New York City and maintains offices in the United Kingdom. In 2010, Shoplet was listed in Internet Retailer Magazine's Top 500 online sellers.[1]

Shoplet's main competitors in the online office supply vertical are Staples, Office Depot, Office Max and Quill.[2]

History

Tony Ellison, Shoplet's founder and present CEO, conceived of Shoplet as an online business model in 1994. In 1996, Shoplet.com was officially launched and open for business. Originally, Shoplet sold a wide array of products, ranging from yachts and cars to computer hardware.[3] In 1997, Ellison decided to hone Shoplet's focus on business products and materials and expanded Shoplet's selection of products to 100,000 items. Shoplet exceeded sales of $100 million in 2009.[4]

Shoplet expanded its programs and services to the United Kingdom in June 2013.[5]

Notes and References

  1. Web site: - Pure Play - Internet Retailer. Stambor. Zak. May 27, 2010. Internet Retailer Magazine. 23 October 2010.
  2. Web site: 3 small biz Davids vs. their Goliaths. Pofeldt. Elaine. December 3, 2012. CNN Money. 20 January 2014.
  3. Web site: Computer Hardware.
  4. Web site: Newcomers Challenge Office-Supply Stalwarts. Pereira. Joseph. Ann Zimmerman . April 29, 2009. Wall Street Journal. 23 October 2010.
  5. Web site: Mistakes that can sink owners expanding overseas . Pofeldt. Elaine. November 26, 2013. CNBC. 20 January 2014.

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