| Frequency: | Monthly |
| Category: | Men's magazine |
| Publisher: | Trends magazine group |
| Country: | China |
| Language: | Chinese |
Shishang xiansheng (时尚先生; Mr Fashionable) is a Chinese monthly men's magazine. It is the first men's magazine in the country.[1] In addition, it was the sole magazine targeted Chinese men until 2000 when Da Dushi, another men's magazine, was launched.[1]
The magazine was started in 1993 as a supplement to Shishang yieng, a women's magazine.[1] [2] The founding company was the Trends magazine group.[1] From 1997 Shishang xiansheng became a separate title.[2] Two years later the magazine began to be published as the Chinese version of the American men's magazine Esquire.[1] [2] [3] Upon this an English script Esquire was added to the background of its title.[4]
Shishang xiansheng is a venture of Trends Media Group, International Data Group (IDG), and Hearst.[4] The magazine is published by the Trends magazine group on a monthly basis.[5] Its target audience is affluent Chinese men in their 30s and 40s.[2] The stated objective of Shishang xiansheng is to provide a harmonious balance between the material and spiritual wealth, which reminds the official discourse of Chinese state "to grab with both hands, with both hands tough."[6] It mostly covers the topics of fashion and accessories.[6]
The magazine established an award, Man of the Year, in 2004.[7] In 2005 Wang Feng was appointed the editor-in-chief of the magazine.[4] In 2008 a movie, Esquire Runway, was produced by the publishing company to celebrate the fifteenth anniversary of the magazine.[8] Shishang xiansheng was the best selling men's magazine in China in 2010 with a circulation of 680,000 copies based on the reports by the publishing company.[5]