Shilav Group Explained

Shilav Group is an Israeli company which operates a chain of toy stores in Israel, a line of developmental toys for babies, and a line of apparel for newborns, infants, and toddlers.

History

Shilav was founded by husband and wife Isaac and Shosi Oren. The name "Shilav" is a Hebrew acronym for "Direct marketing to the maternity home". The company was established in 1974 as a "one-stop-shopping" store for baby needs.

Shilav launched its Tiny Love line of developmental toys in 1993.[1] [2] [3] [4] [5] Tiny Love has competed successfully with giants of the toy industry such as Fisher Price.[3]

External links

Notes and References

  1. http://www.2touch.co.il/shilav/about.asp?choice=2 Shilav apparel website
  2. Shilav Group website, "The Tiny Love Success Story Limit", accessed April 25, 2010.
  3. News: Not just baby's play. May 16, 2004 . ISRAEL21c. 26 April 2010.
  4. News: Article: Sitting Smartly . https://web.archive.org/web/20121104004808/http://www.highbeam.com/doc/1P1-2671893.html. dead. November 4, 2012. Neiman. Rachel . July 24, 1996 . Jerusalem Post . But buying a car seat which meets the standard is not enough, says Yitzhak Oren, head of the Shilav group. When making a purchase, parents should try the .... 26 April 2010.
  5. News: When Crawling Is Creeping ; Parents Embrace 'Tummy Time' Activities As A Way To Stimulate Infants' Developmental Skills.. Cherney. Elena . December 15, 2002. South Florida Sun - Sentinel. 6.E. Tiny Love, a division of Tel Aviv-based Shilav Group, last year launched two new tummy toys and retooled its popular Gymini 3-D Activity Gym to add features .... 26 April 2010. Fort Lauderdale, Florida.

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