Shervin Mirhashemi Explained

Birth Date:1969
Nationality:American
Alma Mater:University of Southern California
University of California San Diego
Occupation:Sports executive
Website:https://www.legends.net/about/shervin-mirhashemi-president-and-ceo

Shervin Mirhashemi (born 1969) is an American sports executive who has been the president and chief executive officer (CEO) of Legends Hospitality since 2016. Legends Hospitality, founded by Dallas Cowboys owner Jerry Jones, also owns the New York Yankees.[1] [2]

Early life and education

Born in 1969, Mirhashemi attended Miraleste High School in Palos Verdes, California, and later earned a B.A. in biomedical engineering from University of California San Diego and a J.D. from the University of Southern California.[3]

Career

Mirhashemi joined Legends as president and chief operating officer (COO) in 2013.[4] [5] [6] In 2016, Mirhashemi was appointed as the CEO and is now part of the Legends Hospitality Board of Directors.[7]

Under Mirhashemi's tenure, Legends has grown its services and established four new divisions: Global Merchandise, Global Partnerships, Global Technology, and Growth Enterprises.[8] [9] [10] [11] It also managed merchandising and concessions at the $5 billion SoFi Stadium, successfully negotiated its annual $30 million naming-rights agreement, and oversaw the development of the neighboring 300-acre Hollywood Park entertainment district.[12] Additionally, it also secured the naming-rights deal for Allegiant Stadium and managed the Raiders' seat-license campaign, raising $549 million ahead of the 2020 season.[12]

Legends also expanded internationally, representing Real Madrid,[13] [14] FC Barcelona,[15] Manchester City F.C.,[16] Rugby World Cup 2023,[17] UFC,[18] The European Tour[19] and Ryder Cup,[13] [14] [20] among others.

In January 2021, Legends announced a majority investment from Sixth Street, a global investment firm with over $50 billion in assets under management, that valued Legends at $1.3 billion USD.[21] [22] [23]

Notes and References

  1. News: Bills Announce Legends Founded By Jerry Jones Will Handle Planning and Sales at New Stadium. Wolf. Jason. 2022-05-13. The Buffalo News. 2022-05-13. en-US.
  2. Web site: 3.3 Million Were Expected at Trade Center Attraction. New York Times.
  3. Web site: Shervin Mirhashemi. Sports Business Journal.
  4. Web site: Legends Hires Shervin Mirhashemi As President & COO . Don . Muret . 7 October 2013 . Sports Business Journal.
  5. Web site: Legends Names Mirhashemi President and CEO. Dallas Business Journal . 2013-07-10 . 2013-07-10 . Carylyle, Candace.
  6. News: Sports Business Professionals Discuss Hot Topics and Bold Predictions. Burns. Mark. 2016-01-05. Forbes. 2016-01-05. en-US.
  7. Web site: Shervin Mirhashemi Speaks at SBJ Conference. Sports Business Journal . 2019-12-11 . 2019-12-10 . Staff.
  8. Web site: Legends Appoints Ex-Inter Milan Executive Gandler Amid International Push. Sport Business. 2021-12-03 . 2021-12-03. Cronin, Ben.
  9. Web site: Legends Appoints Pair of Managing Directors in Europe. Sport Business. 2021-08-23 . 2021-08-23. Fisher, Carl.
  10. Web site: Legends Names Jesus Bueno MD of Iberia. Sports Business Journal. 2022-10-11 . 2022-10-11. McCormick, Bret.
  11. Web site: Legends Launches Global Partnerships Division. SportsPro Media. 2020-01-07 . 2020-02-25 . Carp, Sam.
  12. Web site: Power Players: Legends. Sports Business Journal.
  13. Web site: Real Madrid Strikes £360mn Events Deal for Revamped Stadium . Forbes . 2022-05-19 . 2022-05-19 . Massoudi, Arash.
  14. Web site: Strategic Partnership Between Real Madrid, Sixth Street and Legends . Yahoo Finance . 2022-05-19 . 2022-02-01 . Coffey, Brendan.
  15. Web site: Legends Announces Acquisition of International Stadia Group . Sports Venue Business . 2016-11-30 . 2016-11-30 . Staff.
  16. Web site: Legends Acquires International Stadia Group . The Stadium Business . 2016-11-02 . 2016-11-02 . Staff.
  17. Web site: 2023 Rugby World Cup Agrees to Legends Retail Partnership . Sports Pro Media . 2022-07-21 . 2022-07-21 . Jones, Rory.
  18. Web site: UFC Announces Its First Ever Global Retail Partnership . Sports Pro Media . 2017-07-07 . 2017-07-07 . Dudley, George.
  19. Web site: European Tour Partners with Legends to Deliver Multichannel Merchandising Programme . Golf Business News . 2021-09-22 . 2021-09-22 . Staff.
  20. Web site: Legends PGA of America Partnership . The Golf Wire . 2021-12-06 . 2021-12-06 . Staff.
  21. Web site: Legends Targets International Growth . SportBusiness . 2021-02-02 . 2021-02-02 . Fisher, Eric.
  22. Web site: Legends Hospitality Closes Sale to Sixth Street . Sportico . 2021-02-01 . 2021-02-01 . Coffey, Brendan.
  23. Web site: Why Sixth Street Is Making a Big Bet on Legends. Business Insider . 2021-02-01 . 2021-02-01.

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