Sherman Phoenix is a shopping mall in the northwest side of Milwaukee, Wisconsin.
It opened in 2018 after civil unrest in the city caused local leaders to collaborate and find a way to create a more "inclusive economy."[1] [2] The building was built out of a BMO Harris Bank building that had been burned during the city's unrest.[3] The building features a mural by Detroit artist Sydney James, partially funded by Gener8tor, the startup accelerator.[4]
Black entrepreneurs across the country have been inspired by the mall. It struggled through its first years due to closures from the Covid-19 pandemic, but was able to survive through takeout orders and additional fundraising.
The mall is located at 3536 W. Fond du Lac Ave.