| Shenandoah Life Insurance Company | |
| Type: | Subsidiary |
| Industry: | Insurance |
| Founders: | --> |
| Hq Location: | Roanoke, Virginia |
| Areas Served: | --> |
| Owner: | Prosperity Life Insurance Group, LLC |
| Homepage: | --> |
The Shenandoah Life Insurance Company is an insurance company based in Roanoke, Virginia, United States. Founded in 1916, the company operated until 2012 as a policyholder-owned mutual insurance company when it was sold to United Prosperity Life.[1] In 2012, the company was demutualized into a subsidiary of Prosperity Life Insurance Group, LLC.[2]
Shenandoah Life entered radio in 1940, when it signed on WSLS radio; the call letters stand for "Shenandoah Life Station". An FM station followed in 1947.
The company launched Roanoke's first television station, WSLS-TV on Dec. 11, 1952. Shenandoah sold the station to Park Communications in 1959.[3] Park sold off the radio stations, with the AM side becoming WSLC (now WPLY after several format changes) and the FM side becoming WSLQ.