| Shelly Palmer | |
| Birth Name: | Shelton Leigh Palmer |
| Education: | B.A. (direction and production of film and television) |
| Alma Mater: | New York University |
| Occupation: | Business advisor and consultant |
Shelton Leigh "Shelly" Palmer is an advertising, marketing and technology consultant, and business adviser.[1] [2] He is the Professor of Advanced Media in Residence[3] at the S. I. Newhouse School of Public Communications at Syracuse University and CEO of The Palmer Group, a tech strategy and solutions consulting practice.[4] He is the former president of the National Academy of Television Arts & Sciences (NATAS), New York chapter (NATAS/NY),[5] and he served as the chairman of both the Advanced Media Committee and the Technology Committee for the organization. He is also known for his work as a composer and producer.[6]
Palmer completed his graduation from the New York University's Tisch School of the Arts with a B.A. in direction and production of film and television in 1979.[7] He started his career at age 12 as a musician. He wrote Meow Mix jingles and composed music for Live with Regis and Kelly, Spin City and MSNBC.[8] The "Palmer News Package" is Palmer's arrangement of the Channel 2 News theme originating from WBBM-TV in Chicago and has been used by stations across the country including WBBM's sister station WCBS-TV in New York City, who commissioned the arrangement.[9] [10]
Palmer produced HotPop, which aired on Starz/Encore's Wam! Network. He also produced NBC Universal's Digital Life with Shelly Palmer, and Live Digital with Shelly Palmer.[11] [12]
Palmer's first "full service" radio production client was The ABC Television Network. SLP&Co. scripted, cast, produced, composed and trafficked over 150 radio spots per year to ABC's 213 affiliated television stations. During the early 1990s, SLP&Co. expanded its staff and production facilities to include more work with music as well as programming and production for CD-ROM, the World Wide Web, Interactive Television and other digital media.
Palmer's first solo technology patent was for an interactive television system that allowed users to click a button on their remote to perform near-real-time transactions over broadcast television. Palmer also invented and patented the methodology that enabled viewers to watch television and interact with server-based information in relative sync, known as two-screen interactive television. Major network broadcasts soon adopted this technology, including ABC's Monday Night Football, Who Wants to Be a Millionaire? and The Academy Awards.[13]
As The Walt Disney Company and its subsidiaries licensed Palmer's Enhanced Television technology, the company soon hired Palmer as a consultant to their Enhanced Television division. In 2004, ABC's Celebrity Mole Yucatán received an Emmy Award in the category of Enhancement of Original Television Content, a project team of advanced media professionals spearheaded by Palmer.