| Shelly Beach | |
| Native Name: | Aotea |
| Area Total Km2: | 0.31 |
| Population Density Km2: | auto |
| Subdivision Type: | Country |
| Subdivision Name: | New Zealand |
| Subdivision Type1: | Region |
| Subdivision Name1: | Auckland Region |
| Subdivision Type2: | Ward |
| Subdivision Name2: | Rodney ward |
| Subdivision Type3: | Community board |
| Subdivision Name3: | Rodney Local Board |
| Subdivision Type4: | Subdivision |
| Subdivision Name4: | Kumeū subdivision |
| Leader Title: | Territorial Authority |
| Leader Name: | Auckland Council |
| Seat Type: | Electorates |
| Coordinates: | -36.5722°N 174.3792°W |
Shelly Beach, officially known as Aotea / Shelly Beach, is a settlement and beach located on the eastern side of Te Korowai-o-Te-Tonga Peninsula and the southwest side of Kaipara Harbour, North Auckland.[1] In 2018, a seawall and five groynes were constructed to fight erosion.[2]
The traditional Tāmaki Māori name for the area, Maori: Te Aukahanga o Aotea ("The Lashing of the Top Boards to the Hull of the Aotea"), recalls the visit of the Aotea migratory waka before the crew left for the south.[3]
In 1884, a Ngāti Whātua parliament was held at Aotea / Shelly Beach, chaired by Paora Tūhaere.
Statistics New Zealand describes Shelly Beach as a rural settlement, which covers 0.31km2[4] and had an estimated population of as of with a population density of people per km2. Shelly Beach is part of the larger South Head statistical area.
Shelly Beach had a population of 252 at the 2018 New Zealand census, an increase of 18 people (7.7%) since the 2013 census, and an increase of 99 people (64.7%) since the 2006 census. There were 105 households, comprising 129 males and 120 females, giving a sex ratio of 1.07 males per female, with 51 people (20.2%) aged under 15 years, 30 (11.9%) aged 15 to 29, 132 (52.4%) aged 30 to 64, and 42 (16.7%) aged 65 or older.
Ethnicities were 91.7% European/Pākehā, 16.7% Māori, 8.3% Pacific peoples, 1.2% Asian, and 1.2% other ethnicities. People may identify with more than one ethnicity.
Although some people chose not to answer the census's question about religious affiliation, 63.1% had no religion, 23.8% were Christian, 1.2% were Muslim and 1.2% had other religions.
Of those at least 15 years old, 21 (10.4%) people had a bachelor's or higher degree, and 39 (19.4%) people had no formal qualifications. 36 people (17.9%) earned over $70,000 compared to 17.2% nationally. The employment status of those at least 15 was that 99 (49.3%) people were employed full-time, 24 (11.9%) were part-time, and 3 (1.5%) were unemployed.