| Shelf Awareness | |
| Publisher: | Jenn Risko |
| Editor: | John Mutter |
| Category: | Book reviews, trade publications |
| Language: | English |
| Company: | Shelf Awareness |
| Country: | United States |
| Frequency: | Daily/Twice weekly |
| Firstdate: | 2005 |
| Website: | http://www.shelf-awareness.com |
Shelf Awareness is an American publishing company that produces two electronic publications/newsletters focused on bookselling, books and book reviews.
With offices in Seattle, Washington, and Montclair, New Jersey, Shelf Awareness publishes an e-newsletter for the book industry and an e-newsletter for general readers.
Shelf Awareness Pro is a daily trade magazine for booksellers, publishers, librarians, and literary agents with a circulation of 39,000.[1] Shelf Awareness for Readers is a twice-weekly (Tuesdays and Fridays) book review publication for consumers with a circulation of 399,000.[2] Approximately 130 independent bookstores send out a version of Shelf Awareness for Readers to their customers.[3]
The company was founded by editor/journalist John Mutter (editor-in-chief)[4] and Jenn Risko (publisher)[5] in 2005 to produce a trade magazine for booksellers.[6]
The circulation of Shelf Awareness Pro (also called Shelf Awareness for the Book Trade) is more than 39,000 industry professionals.[7] [8] The publication reports on independent bookstores, including openings, expansions, moves, staffing and closures; bookselling; publishing industry news, such as new titles, staffing, imprints, etc.; e-books and e-publication; authors; awards; media coverage of books and authors; and other features.[9]
In 2011, Shelf Awareness launched a consumer book review version called Shelf Awareness for Readers.[10] [11] The company hired Marilyn Dahl as the review editor[12] and Jennifer Brown as the children's literature editor.[13] There is a consumer version, called Shelf Awareness for Readers.