Shay Carl Explained

Shay Carl
Birth Name:Shay Carl Butler
Birth Date:5 March 1980
Birth Place:Logan, Utah, U.S.
Occupation:[1]
Years Active:2007–present
Spouse:[2]
Children:5
Module:
Embed:yes
Years Active:2008–present
Genre:Vlogs
Subscribers:4.79 million
Views:2.88 billion
Stats Update:January 21, 2023

Shay Carl Butler (born March 5, 1980), known professionally as Shay Carl, is an American YouTube personality. He has three YouTube channels, two of which ("shaycarl"[3] and "SHAYTARDS"[4]) have over three million subscribers. Butler and Corey Vidal developed a documentary called Vlogumentary on a $200,000+ budget that was funded with an Indiegogo campaign and raised by mostly from his viewers. Vlogumentary was released on April 20, 2016.[5] Forbes called Butler one of the "most successful video entrepreneurs on YouTube" and in 2011 The New York Times featured Butler's production company Maker Studios.[6]

Early life

Shay Carl Butler was born on March 5, 1980, in Logan, Utah, to Carl and Laurie Butler. Butler is the oldest of four children and his siblings are all active in the YouTube community.[7] At the age of four, Butler's family moved to Phoenix, Arizona, and subsequently to Pocatello, Idaho. After graduating from Highland High School, Butler served a full-time, two year mission in Barbados, Trinidad and Guyana for the Church of Jesus Christ of Latter-day Saints.[8] [9] He briefly attended Idaho State University, but dropped out to start working on his own.[10] Prior to appearing on YouTube, Butler installed granite countertops for a living and worked as a school bus driver.[11] He also worked as a radio DJ for Z103.[12]

YouTube popularity

Butler became more popular on YouTube after Philip DeFranco watched one of his videos and gave him a shout-out. The shout-out resulted in a rise of Butler's subscribers and a friendship with DeFranco. By working with other YouTubers at The Station, Butler more than quadrupled his subscribers.[13] Butler later joined the YouTube Partner Program and co-founded Maker Studios. In November 2009, he collaborated with Midi Mafia to create a flash mob at Planet Hollywood in Las Vegas.[14] In 2009, Butler's "SHAYTARDS" channel won "Best YouTube Channel or Personality" at Mashable's 3rd annual Open Web Awards.[15] In 2013, the same channel was one of the nominees in the "Best Non-Fiction or Reality Series" category of the 3rd Streamy Awards.[16] Butler and his wife, Colette, ran a podcast called "When the Kids Go to Sleep", where they interviewed YouTubers and celebrities such as Terry Crews and Bas Rutten. In February 2013, actor Matt Damon made a guest appearance in one of Butler's vlogs after he and Damon had collaborated on a video to promote a Water.org project.[17] [18] [19] Butler sometimes creates sponsored videos, in which he promotes brands or companies in exchange for financial benefits,[20] including with General Electric,[21] Foot Locker, Kia[22] and Skype.[23]

In 2014 the Shay Carl YouTube channel was listed on New Media Rockstars Top 100 Channels, ranked at #31.[24]

In late 2015, Shay, along with his 12-year-old son Gavin, wrote a lifestyle, self-help book, Fat Dad, Fat Kid.

On September 28, 2016, Butler announced that he would suspend the Shaytards YouTube channel for one year on March 5, 2017.[25]

2017 infidelity scandal

On February 12, 2017, Butler announced he would be leaving YouTube for the time being. In his announcement on his Twitter page, Butler said that due to alcoholism, his "purpose is to rehab".[26] International Business Times ran a story about Carl allegedly exchanging sexual messages through Twitter with an adult webcam model named Aria Nina.[27] [28]

The Shaytards channel became active again in March 2018 with a video where Shay and his wife Colette talk about their relationship and the YouTube channel, and the family announced they would start uploading videos again, but would "take it one day at a time" and not commit to a daily vlog schedule. In the following videos, Shay openly discussed attending addiction meetings and working on his and Colette's relationship.[29]

Personal life

Butler married Colette Crofts ("Colette Kati") in January 2003. The couple have five children: Gavin, Avia, Emmi, Brock and Daxton. His family is known as the "Shaytards" and as "YouTube's first family".[30] [31] [32] Butler stated that much of his children's lives have been recorded and distributed in public.[33] Butler's son, Brock, has been noted as the internet's "first Truman baby" as his life has been documented since birth. His daughter, Emmi, was featured on the front cover of James Blunt's album Some Kind of Trouble.[34] Butler's other daughter, Avia, released the song "Forever Love"[35] on June 12, 2014.

In 2014, Butler bought a property extending 1000-acres in Pocatello, Idaho. In 2016, he purchased the nearby Pebble Creek Ski Area in Inkom, Idaho.[36]

Butler lost 112 lbs (50.8 kg) in the space of a year and subsequently ran three marathons, one of which he ran with motivational speaker Dave Ramsey, with whom he is good friends.[37] Butler documented his weight loss journey on his "ShayLoss" channel.[38]

YouTube channels

Butler has two YouTube channels. His "shaycarl" and "SHAYTARDS" channels have over one million and five million subscribers, respectively. For his "shaycarl" channel, Butler frequently works with celebrities such as retired basketball player Charles Barkley[39] and retired mixed martial artist Bas Rutten.[40]

Involvement with Maker Studios

Butler originally moved out to Los Angeles in 2009 to form the company Maker Studios, along with friends and fellow YouTubers Lisa and Ben Donovan, Dan Zappin, Philip DeFranco and Kassem Gharaibeh.[41] Maker's programming is divided into four networks: "Men", "Women", "Family", and "Entertainment".[42] These four networks include "The Mom's View", which Butler's wife Colette appears on regularly as a part of the weekly "Mom's View Talk Show". Maker Studios was sold to The Walt Disney Company for $500 million on March 24, 2014.[43] During its 25th season, America's Funniest Home Videos, whose YouTube channels are being managed by Maker Studios since January 2014,[44] promoted its brand via two web series, one of which will be created by Butler.

Awards and nominations

Awards
Nominations

Filmography

Butler has also done voice acting work for Cartoonium's Shaybeard online cartoon series, which features Butler as a Viking.[47] He also co-starred in a public service announcement of the Adopt the Arts Foundation.[48]

See also

Notes and References

  1. Web site: Trixin Disaster: Shaytards' Clothing Line Launches with Controversy & Rip-off Accusations - Superfame. February 10, 2015. superfame.com.
  2. Web site: Anniversary. https://ghostarchive.org/iarchive/s/instagram/B64in-Jhou2 . December 24, 2021 . limited. Instagram. January 3, 2020.
  3. Web site: shaycarl. YouTube. August 7, 2013. https://web.archive.org/web/20130820194822/http://www.youtube.com/user/shaycarl/about. August 20, 2013. live.
  4. Web site: SHAYTARDS. YouTube. August 7, 2013. https://web.archive.org/web/20130717015545/http://www.youtube.com/user/SHAYTARDS/about. July 17, 2013. live.
  5. Web site: 'I'm Vlogging Here' YouTube Documentary. Indiegogo. July 19, 2013. https://web.archive.org/web/20130804063736/http://www.indiegogo.com/projects/i-m-vlogging-here-youtube-documentary. August 4, 2013. live.
  6. Web site: Actors in Smaller Studios, Making Pictures for the Smaller Screen. Miller. Claire Cain. April 10, 2011. The New York Times. July 19, 2013. https://web.archive.org/web/20130122145143/http://www.nytimes.com/2011/04/11/business/media/11youtube.html. January 22, 2013. live.
  7. News: Pimentel. Joseph. At VidCon in Anaheim, fans want to see their video stars, and the stars want to make lots of bucks. February 25, 2016. Orange Country Register. July 23, 2015. https://web.archive.org/web/20150801155127/http://www.ocregister.com/articles/videos-673602-youtube-million.html. August 1, 2015. live.
  8. Web site: "Shaytards" Deemed Internet Success by Forbes Magazine. www.idahostatejournal.com.
  9. Web site: ShayCarl's Epic Journey To YouTube Stardom. May 31, 2011. Humphrey. Michael. July 19, 2013. Forbes. https://web.archive.org/web/20130720145239/http://www.forbes.com/sites/michaelhumphrey/2011/05/31/shaycarls-epic-journey-to-youtube-stardom/. July 20, 2013. live.
  10. Web site: Shay Carl Interview. Van. Alan. NMR. May 15, 2012. July 19, 2013. https://web.archive.org/web/20130626174512/http://newmediarockstars.com/2012/05/shay-carl/. June 26, 2013. live.
  11. Shay Carl Exclusive Interview. The Partners Project. Lazar. Shira (host). Shira Lazar. Carl. Shay. December 30, 2010. 1. 3. 1:01. Shay Carl Exclusive Interview. http://partnersproject.com/2010/12/shay-carl-exclusive-interview-the-partners-project-ep-3/. I was working as a granite laborer. I manufactured, installed the polished granite countertops..
  12. Web site: Welcome to Z103 -Idaho's Hit Music. https://web.archive.org/web/20080922191956/http://www.z103.fm/shay.html. September 22, 2008. July 19, 2013. Z103.
  13. Book: Nalty, Kevin. Kevin Nalty. David Meerman Scott (foreword). Beyond Viral: How to Attract Customers, Promote Your Brand, and Make Money with Online Video. 1. September 21, 2010. John Wiley & Sons. 978-0-470-59888-7. 259. 17. registration. https://archive.org/details/beyondviralhowto0000nalt.
  14. Web site: The Day The Mob Saved Vegas. December 28, 2009. July 21, 2013. VegasTripping. https://web.archive.org/web/20130921055847/http://www.vegastripping.com/news/blog/3079/the-day-the-mob-saved-vegas/. September 21, 2013. live.
  15. Web site: Winners. July 19, 2013. Mashable. https://web.archive.org/web/20091219124549/http://mashable.com/owa/pages/winners. December 19, 2009.
  16. Web site: 3rd Annual Nominees & Winners. July 21, 2013. Streamy Awards. https://web.archive.org/web/20130301233651/http://www.streamys.org/nominees-winners/3rd-annual-nominees/. March 1, 2013. live.
  17. Web site: Matt Damon Makes "Sacrifice" For a Cause. Young Hollywood. February 19, 2013. July 19, 2013. Kay. Felix. https://web.archive.org/web/20130921062741/http://www.younghollywood.com/scene/matt-damon-makes-sacrifice-for-a-cause.html. September 21, 2013. live.
  18. Web site: Matt Damon's Very 1st Vlog!. February 11, 2013. July 19, 2013. YouTube. Carl. Shay. Matt. Damon. https://web.archive.org/web/20130521115500/http://www.youtube.com/watch?v=KJ74xQ7r_pg. May 21, 2013. live.
  19. Web site: Matt Damon, Shay Carl Team Up To Save Water [VIDEO]]. NMR. Klima. Jeff. February 12, 2013. July 19, 2013. https://web.archive.org/web/20130724213600/http://newmediarockstars.com/2013/02/matt-damon-shay-carl-team-up-to-save-water-video/. July 24, 2013. live.
  20. Web site: Meet YouTube's Most In-Demand Brand Stars. Slutsky. Irina. September 13, 2010. July 21, 2013. Advertising Age. https://web.archive.org/web/20130921061621/http://adage.com/article/digital/meet-youtube-s-demand-brand-stars/145844/. September 21, 2013. live.
  21. Web site: ShayCarl, Howcast and GE want you to 'Tag Your Green'. Roettgers. Janko. June 8, 2011. July 21, 2013. GigaOM. https://web.archive.org/web/20130921060104/http://gigaom.com/2011/06/08/shaycarl-howcast-ge-want-you-to-tag-your-green/. September 21, 2013. live.
  22. Web site: Advertisers are leveraging YouTube celebrity. Sellout – or savvy?. Patheiger. Chris. October 6, 2010. July 21, 2013. The Media Path. https://web.archive.org/web/20130921055454/http://www.themediapath.com/?p=106. September 21, 2013. live.
  23. Web site: Post on verified Shay Carl account. June 27, 2013. July 21, 2013. Facebook. Carl. Shay.
  24. Web site: The NMR Top 100 YouTube Channels: 50-26!. New Media Rockstars. January 6, 2015. https://web.archive.org/web/20150110035920/http://newmediarockstars.com/2014/12/the-nmr-top-100-youtube-channels-50-26/. January 10, 2015. live.
  25. CHANGE! (a mostly un-edited raw conversation) . SHAYTARDS . September 28, 2016 . YouTube . October 1, 2016 . https://web.archive.org/web/20161001111329/https://www.youtube.com/watch?v=yGQljd9paOU . October 1, 2016 . live .
  26. Web site: Shay Carl admits to alcohol abuse on Twitter, says he will not be on the internet. February 13, 2017. February 15, 2017. https://web.archive.org/web/20170313053703/http://idahostatejournal.com/outdoors/xtreme_idaho/shay-carl-admits-to-alcohol-abuse-on-twitter-says-he/article_7ef179c7-761f-5cb5-8da3-1e20d6a55678.html. March 13, 2017. live.
  27. Web site: YOUTUBE STAR SHAY CARL OF POCATELLO SAYS HE WON'T BE ON INTERNET AFTER SCANDAL. February 14, 2017. February 15, 2017. https://web.archive.org/web/20170214230045/http://www.eastidahonews.com/2017/02/shay-carl-admits-to-alcohol-abuse-on-twitter-says-he-will-not-be-on-the-internet/?t=32018. February 14, 2017. live.
  28. Web site: Shaytards YouTuber Shay Carl Caught In Cheating Scandal With Adult Cam Girl Aria Nina. . February 13, 2017. February 15, 2017. https://web.archive.org/web/20170215203653/http://www.ibtimes.com/shaytards-youtuber-shay-carl-caught-cheating-scandal-adult-cam-girl-aria-nina-2490737. February 15, 2017. live.
  29. Web site: we're back? . YouTube. May 3, 2018.
  30. Web site: YouTubers didn't appreciate Anderson Cooper's portrayal of the Shaytards. Eördögh. Fruzsina. March 7, 2012. July 20, 2013. The Daily Dot. https://web.archive.org/web/20131017002957/http://www.dailydot.com/entertainment/youtube-anderson-cooper-shaytards-fail/. October 17, 2013. live.
  31. https://kutv.com/amp/news/local/meet-the-shaytards-the-story-behind-the-first-family-of-youtube
  32. https://www.today.com/today/amp/tdna77731
  33. Anderson's Easy Money Hour. July 20, 2013. Anderson Live. March 5, 2012. 1. 111. dead. https://web.archive.org/web/20120820161442/http://www.andersoncooper.com/episodes/easy-money-hour. August 20, 2012.
  34. Web site: Tweet from verified James Blunt account. April 23, 2011. July 21, 2013. Blunt. James. Twitter.
  35. Web site: Shay. www.kpvi.com. November 1, 2015. dead. https://web.archive.org/web/20151208115947/http://www.kpvi.com/mostpopular/story/Shay-Carl-Butlers-Daughter-is-Making-Videos-of/sjKSLqVI10u6sL-IEdzObw.cspx. December 8, 2015. mdy-all.
  36. Web site: Internet celebrity purchases Pebble Creek Ski Area. October 1, 2016. November 8, 2020. https://web.archive.org/web/20201108151938/https://www.idahostatejournal.com/outdoors/xtreme_idaho/internet-celebrity-purchases-pebble-creek-ski-area/article_2aec8efa-6866-5ede-91bb-da75d1f9e783.html. dead.
  37. Web site: Video Interview: Dave Ramsey Talks With YouTube Sensation Shay Carl. September 28, 2012. July 19, 2013. The Dave Ramsey Show. https://web.archive.org/web/20130528023157/http://www.daveramsey.com/article/video-interview-dave-ramsey-youtube-shay-carl/lifeandmoney_debt. May 28, 2013. live.
  38. Web site: I LOST 100 POUNDS!!!. . December 22, 2011. January 28, 2016. https://web.archive.org/web/20140603212703/http://www.youtube.com/watch?v=QPq1OYDlwI4. June 3, 2014. live.
  39. Web site: Barkley Appears On Something Called The B.F.B.R.B.S.S.P. Show, Which Is Hilarious. Goldschein. Eric. April 9, 2012. July 21, 2013. SportsGrid. https://web.archive.org/web/20130630172349/http://www.sportsgrid.com/nba/barkley-brothers-show/. June 30, 2013. live.
  40. Web site: Bas, Bunnies & Shaytards. Browning. J. Michael. July 27, 2012. July 21, 2013. CouchFighter. https://web.archive.org/web/20131102051723/http://www.couchfighter.co/2012/07/27/bas-bunnies-shaytards/. November 2, 2013. live.
  41. Web site: About – Maker Studios. Maker. January 7, 2015. https://web.archive.org/web/20150206030238/http://www.makerstudios.com/about#/history. February 6, 2015. dead.
  42. Web site: About – Maker Studios. Maker. January 7, 2015. https://web.archive.org/web/20150206030238/http://www.makerstudios.com/about#/programming. February 6, 2015. dead.
  43. Web site: Maker Studios Says Disney Acquisition Is Approved by Shareholders, Who Reject Relativity Bid. Variety. January 7, 2015. April 14, 2014. https://web.archive.org/web/20150727122843/http://variety.com/2014/biz/news/relativity-offers-up-to-900-million-for-maker-studios-in-bid-to-outflank-disney-1201156736/. July 27, 2015. live.
  44. Web site: 'America's Funniest Home Videos' Turns 25. Barnes. Brooks. September 17, 2014. The New York Times. September 18, 2014. https://web.archive.org/web/20140919122349/http://www.nytimes.com/2014/09/18/business/media/americas-funniest-home-videos-turns-25.html. September 19, 2014. live.
  45. Web site: Pitbull, Michelle Phan win special Streamy honors. Hurwitz. Daniel. September 3, 2014. USA Today. September 5, 2014. https://web.archive.org/web/20140905061712/http://www.usatoday.com/story/life/web-to-watch/entertainment/2014/09/03/web-to-watch-pitbull-michelle-phan-win-streamys-icon-award/15033789/. September 5, 2014. live.
  46. Web site: Pitbull, Shay Carl, Michelle Phan, Tyler Oakley Named 1st Streamy ICONS. Bloom. David. September 3, 2014. Deadline Hollywood. September 5, 2014. https://web.archive.org/web/20140904235447/http://deadline.com/2014/09/streamy-awards-pitbull-michelle-phan-tyler-oakley-shay-carl-icon-828733/. September 4, 2014. live.
  47. Web site: Maker Studios, ShayCarl Partner With Animation Channel On Cartoonium. April 18, 2013. July 21, 2013. Gutelle. Sam. Tubefilter. https://web.archive.org/web/20130808103154/http://www.tubefilter.com/2013/04/18/maker-studios-shay-carl-cartoonium/. August 8, 2013. live.
  48. Web site: California Arts Advocacy Group Releases "Save the Arts" PSA. UC Santa Barbara. July 21, 2013. https://web.archive.org/web/20130609095701/http://www.ucira.ucsb.edu/california-arts-advocacy-group-releases-save-the-arts-psa/. June 9, 2013. live.

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