Shaw Mobile Explained

Shaw Mobile
Type:Division
Industry:Mobile network operator
Services:Mobile telephony, SMS, MMS, mobile broadband
(LTE and HSPA+)
Parent:Shaw Communications
Fate:Acquired by Rogers Wireless
Location:Calgary, Alberta

Shaw Mobile should not be confused with Shawmobile.

Shaw Mobile was a mobile virtual network operator (MVNO) owned by Shaw Communications, providing services in the Canadian provinces of Alberta and British Columbia.

Announced on July 30, 2020, it operated on the Freedom Mobile network, which had been acquired by Shaw in 2016.[1] It was sold exclusively as a bundled add-on for Shaw's home internet services, offering up to six lines with unlimited talk and texting for free, and 25 gigabytes of mobile data for $45 per-month.[2] [3] The service was positioned primarily as a competitor to Telus; by contrast, Freedom is marketed as a competitor to the major carriers' flanker brands (such as Fido, Koodo, and Virgin).

In 2023, Rogers Communications acquired Shaw; although Freedom Mobile was sold to Quebecor as part of the merger, the divestiture excluded the 450,000 Shaw Mobile customers. On April 4, 2023, Shaw Mobile was discontinued for new subscribers; existing customers are being transitioned to comparable Rogers Wireless plans, and will be afforded a five-year price guarantee.[4]

External links

Notes and References

  1. News: Lewis . Michael . 17 December 2015 . Shaw to keep Wind Mobile a discount mobile carrier . Toronto Star . Toronto, Ontario . 18 December 2015.
  2. Web site: 2020-07-30 . Shaw launches mobile service for existing internet customers in Alberta and B.C. . 2023-07-26 . CBC News.
  3. News: 2020-07-30 . Shaw launches new mobile service for Alberta, B.C. . en-CA . The Globe and Mail . 2023-07-26.
  4. News: 2023-03-31 . What the Rogers takeover of Shaw means for consumers . en-CA . The Globe and Mail . 2023-07-26.