| Concert Tour Name: | Now Tour |
| Artist: | Shania Twain |
| Album: | Now |
| Gross: | US$76 million |
| Number Of Legs: | 4 |
| Last Tour: | Rock This Country Tour (2015) |
| This Tour: | Now Tour (2018) |
| Next Tour: | Let's Go! (2019–22) |
The Now Tour was the fourth headlining concert tour by Canadian recording artist Shania Twain, in support of her fifth studio album Now (2017). The tour began on May 3, 2018, in Tacoma, and was initially scheduled to conclude in Las Vegas on August 4, 2018[1] [2] but was later extended to conclude in Dunedin on December 22, 2018. The tour marks Twain's first since 2015's Rock This Country Tour, which, at the time, Twain announced would be her final run out on the road.
During an interview with ET Canada, on June 29, 2017, Twain stated that she had a change of heart and was ready to hit the road again to support her upcoming album, Now, stating "Now that I've got new music, I'm really motivated to do that music live".[3]
On August 16, 2017, while appearing on The Tonight Show, host Jimmy Fallon announced that Twain will be embarking on the Now Tour in 2018. The following day on August 17, 2017, Twain confirmed that she will be going on tour to support her upcoming album Now, through social media with tickets going on sale the following week.[4] [5]
Following on from various promotional appearances for Now in the UK, including an exclusive set at Radio 2 Live in Hyde Park,[6] Twain announced the UK/Ireland dates on September 20, 2017. Revealing her excitement over her tour news, Shania said, "It's time to get back out there and give the music a chance to live a life!" Tickets for shows in Dublin and Belfast sold out within minutes, prompting Twain to add a second Dublin show.[7] Additional dates for both Glasgow and London were announced after tickets for the initial dates quickly sold out.[8] Due to demand, extra dates were added for Brisbane, Melbourne, Sydney and Auckland.[9] An additional concert for New Zealand was added for December 22 in Dunedin after the first two in Auckland sold out.[10]
On February 26, 2018, she was announced as headliner for the Festa do Peão de Barretos, her first concert in Brazil.[11] Negotiations for this to happen took over 20 years and Twain was paid over 1.1 million to perform for 55,000 fans who came from multiple countries of South America.[12]
At the end of 2018, the tour placed at number 34 on Pollstar's "2018 Year-End Top 100 Worldwide Tours" list, estimating that it grossed $51.5 million and that 596,972 people attended throughout the year.[13] In July 2019, Pollstar ranked the tour on number 69 at the Mid Year Top 100 Worldwide Tours 2019 with $8.5 million and 74,533 of tickets sold in 7 shows.[14]
Overall according to Pollstar, the tour grossed $60 million in 59 dates for a total attendance of 671,505 people in an average of 11,381 fans per concert paying $100.40 for each ticket. According to Touring Data, which combines published and non-published boxscores in Pollstar and Billboard magazine, the tour had an estimated gross of $76 million in 76 dates and 860,000 tickets sold worldwide.
The tour is the best-selling tour for a country female artist in 2018 and the seventh best-selling for a female artist overall in the same year.[13] The Now Tour helped secure Twain's place as the second highest-grossing country female artist in the decade with over $190 million collected, only behind Taylor Swift.
The tour opened to positive critical reception. Fish Griwkowsky of the Edmonton Journal called the tour Twain's best,[15] while Matt Olsen of the StarPhoenix complimented the show saying it was "filled with extravagance and punctuated with genuine emotion".[16]
On April 11, 2018, Swiss singer Bastian Baker confirmed he would be the opening act for all of the tour's 77 dates. Baker previously opened for Twain on the final two dates of her 2015 Rock This Country Tour.[17]
The Shires joined Twain and Baker for the UK and Ireland dates.[18]
This set list is representative of the show on May 3, 2018, at Tacoma Dome in Tacoma, Washington. It is not representative of all concerts for the duration of the tour.
Additional Notes
| Date | City | Country | Venue | Attendance | Revenue | |
|---|---|---|---|---|---|---|
| North America[20] | ||||||
| May 3, 2018 | Tacoma | United States | Tacoma Dome | 13,753 / 13,753 | $979,630 | |
| May 5, 2018 | Vancouver | Canada | Rogers Arena | 26,375 / 26,375 | $2,301,320 | |
| May 6, 2018 | ||||||
| May 9, 2018 | Edmonton | Rogers Place | 26,183 / 26,183 | $2,756,837 | ||
| May 10, 2018 | ||||||
| May 12, 2018 | Saskatoon | SaskTel Centre | 12,533 / 12,533 | $1,310,375 | ||
| May 13, 2018 | Winnipeg | Bell MTS Place | 11,552 / 11,552 | $1,175,928 | ||
| May 15, 2018 | Saint Paul | United States | Xcel Energy Center | 14,167 / 14,167 | $1,266,557 | |
| May 16, 2018 | Sioux Falls | Denny Sanford Premier Center | 8,950 / 8,950 | $737,774 | ||
| May 18, 2018 | Omaha | CenturyLink Center Omaha | 13,236 / 13,236 | $1,023,280 | ||
| May 19, 2018 | Chicago | United Center | 12,451 / 12,451 | $1,134,116 | ||
| June 1, 2018 | Sunrise | BB&T Center | 8,172 / 8,172 | $630,470 | ||
| June 2, 2018 | Tampa | Amalie Arena | 12,524 / 12,524 | $1,195,568 | ||
| June 4, 2018 | Duluth | Infinite Energy Arena | 8,661 / 8,661 | $653,875 | ||
| June 6, 2018 | Dallas | American Airlines Center | 12,194 / 12,194 | $1,168,083 | ||
| June 7, 2018 | Austin | Frank Erwin Center | 7,771 / 10,630 | $664,423 | ||
| June 9, 2018 | Houston | Toyota Center | 10,118 / 10,118 | $966,244 | ||
| June 10, 2018 | New Orleans | Smoothie King Center | 10,959 / 10,959 | $899,089 | ||
| June 12, 2018 | North Little Rock | Verizon Arena | 11,118 / 11,118 | $648,185 | ||
| June 13, 2018 | St. Louis | Scottrade Center | 12,025 / 12,025 | $947,964 | ||
| June 15, 2018 | Detroit | Little Caesars Arena | 12,357 / 12,357 | $1,118,221 | ||
| June 16, 2018 | Cleveland | Quicken Loans Arena | 12,706 / 14,353 | $1,135,361 | ||
| June 25, 2018 | Ottawa | Canada | Canadian Tire Centre | 13,430 / 13,430 | $1,195,923 | |
| June 26, 2018 | Montreal | Bell Centre | 12,467 / 14,402 | $1,060,608 | ||
| June 28, 2018 | Quebec City | Videotron Centre | 12,189 / 13,415 | $1,008,070 | ||
| June 30, 2018 | Hamilton | FirstOntario Centre | 12,043 / 12,787 | $1,212,035 | ||
| July 3, 2018 | London | Budweiser Gardens | 17,198 / 17,198 | $1,483,923 | ||
| July 4, 2018 | ||||||
| July 6, 2018 | Toronto | Scotiabank Arena | 28,360 / 29,233 | $2,718,044 | ||
| July 7, 2018 | ||||||
| July 11, 2018 | Boston | United States | TD Garden | 12,818 / 12,818 | $1,169,006 | |
| July 12, 2018 | Philadelphia | Wells Fargo Center | 11,932 / 14,276 | $677,648 | ||
| July 14, 2018 | Brooklyn | Barclays Center | 10,286 / 13,678 | $850,953 | ||
| July 15, 2018 | Washington, D.C. | Capital One Arena | 12,076 / 13,541 | $964,316 | ||
| July 17, 2018 | Pittsburgh | PPG Paints Arena | 12,482 / 13,465 | $759,533 | ||
| July 18, 2018 | Grand Rapids | Van Andel Arena | 10,601 / 10,601 | $818,874 | ||
| July 20, 2018 | Louisville | KFC Yum! Center | 13,433 / 15,171 | $987,841 | ||
| July 21, 2018 | Nashville | Bridgestone Arena | 16,264 / 16,264 | $1,441,204 | ||
| July 24, 2018 | Kansas City | Sprint Center | 12,671 / 12,671 | $1,055,738 | ||
| July 25, 2018 | Des Moines | Wells Fargo Arena | 11,858 / 13,051 | $1,036,654 | ||
| July 27, 2018 | Denver | Pepsi Center | 12,075 / 12,823 | $1,029,394 | ||
| July 28, 2018 | Salt Lake City | Vivint Smart Home Arena | 10,256 / 10,776 | $916,303 | ||
| July 30, 2018 | Phoenix | Talking Stick Resort Arena | 12,822 / 12,822 | $1,177,835 | ||
| August 1, 2018 | Fresno | Save Mart Center | 9,830 / 10,993 | $613,419 | ||
| August 3, 2018 | Los Angeles | Staples Center | 11,954 / 13,293 | $919,244 | ||
| August 4, 2018 | Las Vegas | MGM Grand Garden Arena | 11,516 / 11,516 | $1,008,100 | ||
| South America[21] | ||||||
| August 18, 2018 | Barretos | Brazil | Parque do Peão | 100,000 / 100,000[22] | $1,400,000 | |
| Europe[23] | ||||||
| September 19, 2018 | Glasgow | United Kingdom | SSE Hydro | 21,125 / 21,238 | $2,097,620 | |
| September 21, 2018 | ||||||
| September 22, 2018 | Manchester | Manchester Arena | 14,331 / 14,548 | $1,425,280 | ||
| September 24, 2018 | Birmingham | Arena Birmingham | 10,713 / 10,713 | $1,055,379 | ||
| September 26, 2018 | Dublin | Ireland | 3Arena | 24,606 / 24,606 | $2,157,346 | |
| September 27, 2018 | ||||||
| September 29, 2018 | Belfast | United Kingdom | SSE Arena | 9,543 / 9,543 | $704,094 | |
| October 2, 2018 | London | The O2 Arena | 20,652 / 25,485 | $2,009,010 | ||
| October 3, 2018 | ||||||
| October 5, 2018 | Munich | Germany | Olympiahalle | rowspan="2" | ||
| October 6, 2018 | Prague | Czech Republic | O2 Arena | |||
| October 8, 2018 | Cologne | Germany | Lanxess Arena | 4,500 / 4,500 | $350,174 | |
| October 10, 2018 | Antwerp | Belgium | Sportpaleis | rowspan="6" | ||
| October 11, 2018 | Amsterdam | Netherlands | Ziggo Dome | |||
| October 13, 2018 | Hamburg | Germany | Barclaycard Arena | |||
| October 14, 2018 | Copenhagen | Denmark | Royal Arena | |||
| October 16, 2018 | Oslo | Norway | Oslo Spektrum | |||
| October 17, 2018 | Stockholm | Sweden | Ericsson Globe | |||
| Oceania[24] | ||||||
| November 30, 2018 | Perth | Australia | Perth Arena | 11,499 / 12,633 | $1,310,410 | |
| December 2, 2018 | Adelaide | Botanic Park | ||||
| December 5, 2018 | Brisbane | Brisbane Entertainment Centre | 17,831 / 17,831 | $2,208,308 | ||
| December 6, 2018 | ||||||
| December 8, 2018 | Hunter Valley | Hope Estate | ||||
| December 11, 2018 | Melbourne | Rod Laver Arena | 23,459 / 30,000 | $2,597,647 | ||
| December 12, 2018 | ||||||
| December 14, 2018 | Sydney | Qudos Bank Arena | 21,744 / 22,000 | $2,455,260 | ||
| December 15, 2018 | ||||||
| December 18, 2018 | Auckland | New Zealand | Spark Arena | 15,765 / 19,664 | $1,739,870 | |
| December 19, 2018 | ||||||
| December 22, 2018 | Dunedin | Forsyth Barr Stadium | ||||
| Total | 742,134 / 783,796 (94.6%) | $66,898,979 | ||||