Shanghai Hippo Animation Explained

Shanghai Hippo Animation Co., Ltd. is the largest computer animation film studio in China.[1] Founded in Shanghai in 2003, Hippo Animation specializes in the creation of original content, as well as software development and the development of CG animation technologies.[2] The company has also built a nationwide distribution infrastructure. The studio's first animated feature film, Animen, was released in China in 2010, and internationally in 2011.[3] Since this release, the studio has released four animated films in theaters across China and internationally.

History

Kerr Xu founded Hippo Animation in 2003 with five people and ¥35,000.[4] The company was issued a Certificate of Video Production by the People's Republic of China State Administration of Radio, Film and Television,[5] and is supported by the Shanghai government.[6]

As of October 2014, the studio's growing workforce is approaching 1,000 employees,[7] and the studio has the capacity to produce 4-5 films annually.[8]

Xu also is the founder and CEO of Hippo's parent company, SJS Computer Science and Technology, a solutions and tool development company for CG film making. SJS's proprietary patents and plug-ins for commercial CGI platforms, including Autodesk Maya and Nuke, are used in-house at Hippo. Animators at Hippo are able to complete 6–7 seconds of quality facial animation per day, versus the industry standard of 1–2 seconds per day.[9]

In 2013, Hippo struck feature film co-production deals with two Australian companies, announcing that almost $90 million worth of animated films will be produced in Western Australia as part of the deal,[10] including plans to launch a $50 million China-Australia co-production film fund.[11] One of the partnerships saw Australia's VUE Group, including VFX supervisor Gyuri Kiss (Matrix Reloaded, Watchmen),[12] collaborate on Farmhouse II and Kung Fu Style.[13] [14] In 2014, Xu announced plans to build the Asian Hollywood, complete with a training facility for Chinese students, in Western Australia.[15]

Hippo has also licensed its content to Netflix, the first deal of its kind between Netflix and a Chinese studio.[16]

Key personnel

Filmography

Film Year Format Territories
Animen 2010 2D & 3D China, USA, Russia, Turkey, Thailand
Animen 2 2012 2D & 3D China
2013 2D & 3D China, USA, South Korea
Farm House 2013 2D & 3D China, USA
2014 2D & 3D China, Australia, ongoing international release
Kung Fu Style 2015 2D & 3D China, Australia, ongoing international release
Water Planet 2016 2D & 3D In production for worldwide release

Gaming and interactive cinema

In 2013, Hippo was invited by the Publicity Ministry of the Shanghai Municipal Committee to attend the 9th China (Shenzhen) International Cultural Industry Fair, and exhibit its simulation game system, intelligent cinema experience, and interactive movie technologies.[21] These technologies were also exhibited at the Second Shanghai Pudong Cultural Creative Industry Exhibition.

Community engagement

In partnership with the Parinama Cultural Development Foundation, a non-profit organization based in Shanghai, Hippo has organized free screenings of 3D films across hundreds of schools, villages, orphanages, and remote areas throughout China. Over the past two years, approximately 40,000 children have had their first 3D film experience.[22]

Awards

External links

Notes and References

  1. Screen Producers Australia Profile: Kerr Xu, 2013
  2. http://www.parinamafoundation.org/hippo-3d-show/ Parinama Foundation
  3. IMDb Animen
  4. Screen Producers Australia Profile: Kerr Xu, 2013
  5. http://www.boxincapital.com/en/Investment/company04.aspx "Boxin Capital Investments"
  6. http://china-screen-news.com/2012/07/shanghai-aims-to-support-animation/ Shanghai Aims to Support Animation
  7. Kim Macdonald Asian Hollywood in Bunbury, The West Australian Newspaper, 10/29/2014
  8. Screen Producers Australia Profile: Kerr Xu, 2013
  9. Screen Producers Australia Profile: Kerr Xu, 2013
  10. Jillian McHugh, WA Strikes $90 Million Deal with China's New Walt Disney, Sydney Morning Herald, 12/12/2013
  11. Patrick Frater, China’s Hippo Munches up Pair of Australian Animation Deals, Variety, 12/12/2013
  12. IMDb Gyuri Kiss
  13. Don Groves Oz VFX House Readies 3D Chinese Animated Features, Inside Film, 08/19/2014
  14. Don Groves, Wide Release for Chinese-Australian Animated Co-pro,Inside Film, 05/30/2014
  15. Kim Macdonald Asian Hollywood in Bunbury, The West Australian Newspaper, 10/29/2014
  16. http://www.chinadaily.com.cn/business/2013-01/11/content_16106944.htm, Netflix Buys Chinese Sci-fi Cartoon's Online Copyright
  17. IMDb Kerr Xu
  18. Screen Producers Australia Profile: Kerr Xu, 2013
  19. Jillian McHugh, WA Strikes $90 Million Deal with China's New Walt Disney, Sydney Morning Herald, 12/12/2013
  20. http://www.vuegroup.com.au/co-production-announcement News Release
  21. http://www.chinaexhibition.com/trade_events/3953-ICIF_2013_-_The_9th_China_%28Shenzhen%29_International_Cultural_Industries_Fair.html 9th China (Shenzhen) International Cultural Industry Fair
  22. http://www.parinamafoundation.org/hippo-3d-show/ Hippo 3D Show
  23. Screen Producers Australia Profile: Kerr Xu, 2013
  24. http://www.chinadaily.com.cn/business/2013-01/11/content_16106944.htm Netflix Buys Chinese Sci-fi Cartoon's Online Copyright
  25. http://english.xm.gov.cn/NEWS/201311/t20131103_750342.html 2013 Xiamen International Animation Festival hands out Gold Dolphin Awards

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