Shake Weight Explained

The Shake Weight is a modified dumbbell that oscillates, purportedly increasing the effects of exercise. As a result of the perceived sexually suggestive nature of the product, infomercial clips of the exercise device have gone viral.

A 2011 study in Consumer Reports states that for the chest, shoulder and triceps, the Shake Weight's exercises are inferior to conventional exercises that target the individual muscles. For the biceps, the results were similar. Additionally, the report found that the Shake Weight routines burned fewer calories than walking at .[1]

Specifications

The Shake Weight has a female and male version, though it was initially released as a product "designed specifically for women".[2]

The female version weighs 2.5lb.[3] The male version weighs twice as much at 5lb.[4]

Reception

Shake Weight has gained popular attention and parody because its use involves the appearance of pumping a phallic object. The product's commercials have been described by Diane Mapes of MSNBC as "slightly pornographic".[5] Following its July 2009 debut, clips from a Shake Weight infomercial quickly went viral. The viral YouTube clip has more than 4,000,000 views.[6] When Emma Stone visited Jimmy Kimmel Live! in September 2010 and host Jimmy Kimmel asked her if she had heard of "this great invention", her spontaneous reaction was "it's practically pornographic!".[7] The Shake Weight commercial has also been parodied by Saturday Night Live,[8] The Daily Show, Two and a Half Men, South Park,[9] Regular Show, A Very Harold & Kumar 3D Christmas, RuPaul's Drag Race, Deadpool, and .[10] [11]

Notes and References

  1. News: The Shake Weight Hits $40 Million In Sales . Darren Rovell . CNBC. 20 August 2010 . 9 October 2010 . https://web.archive.org/web/20110611035115/https://www.cnbc.com/id/38788941/The_Shake_Weight_Hits_40_Million_In_Sales . 11 June 2011.
  2. Web site: Shake Weight website . 20 April 2010 . https://web.archive.org/web/20110202214928/http://www.shakeweight.com/flare/next . 2 February 2011.
  3. Web site: Shake Weight ® . 2011-06-05 . https://archive.today/20121217201120/https://www.theshakeweight.com/ . 2012-12-17 . dead .
  4. Web site: Shake Weight for Men website . 20 April 2010 . https://web.archive.org/web/20100404045915/http://www.buyshakeweightformen.com/flare/next . 4 April 2010.
  5. News: Mapes. Diane. Stroke of luck? Shake Weight (kind of) works to tone arms. 14 July 2011. MSNBC. 29 October 2010.
  6. Web site: Hilarious Shake Weight Exercise for Women Video . https://web.archive.org/web/20110724060631/http://viralvideochart.unrulymedia.com/youtube/hilarious_shake_weight_exercise_for_womennbspvideo?id=4S3C4AC908w . dead . 24 July 2011 . Viral Video Chart . Unruly Media . 20 April 2010.
  7. https://okmagazine.com/news/video-emma-stone-shakes-late-night-jimmy-fallon/
  8. Web site: Season 35: Episode 19 . Saturday Night Live Transcripts . 26 April 2010.
  9. Web site: Shake Weight - South Park Video Proved It Was A Joke All Along. 2019-05-25. CryptoGeography. en-US. 2019-12-03.
  10. Web site: Thor Ragnarok shake weight. www.youtube.com.
  11. Web site: In Thor: Ragnarok (2017), Skurge’s shake weight actually belongs to director Taika Waititi. He bought it while filming Green Lantern in 2011, and jokes that it’s a “DC crossover”.. June 14, 2021.

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