Shah Rukh Khan in the media explained

Shah Rukh Khan is an Indian actor, producer and television personality. Referred to in the media as "Baadshah of Bollywood", "King of Bollywood" or "King Khan", he has appeared in over 80 Bollywood films in genres including romance, action and comedy. He has a significant following in Asia and the Indian diaspora worldwide. Khan was the second-richest actor in the world in 2023, with a net worth of . His work in Bollywood has earned him numerous accolades, including 14 Filmfare Awards from 30 nominations.

Khan is currently co-chairman of the motion picture production company Red Chillies Entertainment and its subsidiaries, and is the co-owner of the Indian Premier League cricket team Kolkata Knight Riders. In 2007, he made his debut as a television presenter with the Star Plus game show Kaun Banega Crorepati. The media often label him as "Brand SRK" because of his brand endorsement and entrepreneurship ventures. Khan's philanthropic endeavours have provided health care and disaster relief, and he was honoured with UNESCO's Pyramide con Marni award in 2011 for his support of children's education. He regularly features in listings of the most influential people in Indian culture, and in 2008 Newsweek named him one of their 50 most powerful people in the world.

Popularity and wealth

Khan is considered one of the biggest film stars in the world and is referred to by the media as "King Khan", "The Baadshah of Bollywood", and "The King of Bollywood".[1] [2] In 2008, Newsweek named him one of their 50 most powerful people in the world and called him "the world's biggest movie star".[3] [4] In 2011, Steven Zeitchik of the Los Angeles Times said, "He is the biggest movie star you've never heard of. And perhaps the world's biggest movie star, period."[5] His popularity in India has been attributed to his emergence during the liberalisation and changing economic scenario of the 1990s, when he was able to personify a new India.[6] [7] His popularity reaches beyond India as well; from 1989 through 2003, he starred in seven of the top ten Hindi films in the UK.

Khan is the object of a sometimes fanatical following.[8] On streets of India, posters of him were sold next to those of religious deities, and shrines have been built in his honour. Fans have changed their name to match his, sent him letters written in blood, and wait outside his home hoping for a sighting. In August 2009 Khan was detained at the Newark, New Jersey airport when a name similar to his "popped up on the computer". When he was taken to a room for questioning, some officers and other detainees recognised him and asked for autographs.[9]

Khan is one of the wealthiest and most powerful celebrities in India. In 2009, his net worth was estimated at over .[10] In 2013, according to the Hurun Report, Khan was placed in the 114th position on a list of the wealthiest Indians, with personal assets of over $400 million.[11] [12] In 2014, the firm Wealth-X ranked Khan second in their listing of the richest actors in the world (behind only Jerry Seinfeld), with an estimated net worth of $600 million. Khan was the only Bollywood actor to feature in the list.[13] [14] [15] Khan was placed at number one on Box Office India's list of top actors for the first time in 1994, and repeated the feat in 1995 and 1998, and from 2002 to 2008.[16] For his work in the 2000s, Khan was considered one of the ten "Most Powerful Entertainers of the Decade" by FICCI.[17] Khan was placed first on Forbes India's "Celebrity 100 list", a list based on the income and popularity of Indian celebrities, for 2012 and 2013.[18] [19] Khan owns several properties in India and abroad. Mannat, his residence in Mumbai, is a tourist spot and a heritage building deemed important to the townscape and hence exempt from demolition.[20] Khan owns a house in New Delhi,[21] a apartment in London,[22] and a villa on the Palm Jumeirah in Dubai worth .[23]

Public image

Khan was given the birth name Shahrukh Khan, but he prefers his name to be written as Shah Rukh Khan, and is commonly referred to by the abbreviation SRK.[24] He is well known for his devotion to his work and his ability to commit heavily to each role.[25] [26] Director Aziz Mirza describes Khan as a natural actor who has "a rawness in him" and "a crowd appeal, even when he was just with friends".[27] Despite the adulation, Khan has often been criticised for his lack of subtlety in performing roles.[28] In the book Everybody Wants a Hit: 10 Mantras of Success in Bollywood Cinema, author Derek Bose wrote, "The joke going around then was that Shahrukh Khan had no more than five expressions to play about with and by cleverly juggling them in film after film, made his mark as a superstar".[29] Rival actors have been known to publicly accuse him of overacting.[30]

Khan's perceived typecasting in romantic roles has met with polarised reactions from commentators;[31] the author Arnab Ray wrote that Khan "became trapped in the conventional romantic lover-boy image, continuing to essay, over the years, a series of roles that were mind-numbingly alike".[32] Aseem Chhabra of Rediff.com said he "plays the romantic man with such pizzazz and in the old-world style that he is treat to watch, as he woos the hearts of his co-stars and his audience!"[33]

Khan's non-macho persona, and close ties with director Karan Johar, have led to persistent media rumours about his sexuality, which has made for a rocky relationship with fan magazines. Regardless, the media has bestowed many honours on Khan, and he is one of the most celebrated film stars in India.[34] In April 2012, Khan was served a notice by the Rajasthan Police for smoking in public after he was seen smoking on camera during a match between KKR and the Rajasthan Royals.[35]

A 2007 poll by the magazine Eastern Eye named Khan the sexiest Asian man;[36] he was ranked third in the same magazine's polls in 2008[37] and 2011.[38] He has regularly featured among the top ten on The Times of Indias list of the 50 most desirable men in India.[39] [40] Media have said his dimples are one of his distinctive physical features.[41] Khan has also achieved recognition as a style icon in India.[42] In 2011, the British edition of GQ magazine featured him as one of the best dressed men in the world.[43] The following year, the Indian edition of GQ included Khan in their listing of Bollywood's 11 best dressed men.[44] In 2009, he modelled at both the Lakme Fashion Week and the India Couture Fashion Week.[45] [46]

In 2015, Khan has received a privileged degree from the University of Edinburgh, Scotland. He received the level of Doctor Honoris Causa from the University Chancellor the Princess Royal in Edinburgh.[47]

Hindustan Times reported that Khan's pic along with Vijay and Atlee went viral on social media and covered media attention taken during his Jawan film.[48]

Endorsements

Khan is often labelled as "Brand SRK" by media organisations because of his brand endorsement and entrepreneurship ventures.[49] Celebrity endorsements in India began in the late 1980s. Khan's first advertising venture was with Liberty Shoes in 1988. He also worked for Brahmaputra Tea in 1993. From 1999, Khan's career in television advertising increased significantly.[50] He is one of the highest paid Bollywood endorsers and one of the most visible celebrities in television advertising, with up to a 6 per cent share of the television advertisement market. A survey conducted by AdEx India ranked him first on the list of high profile brand ambassadors for 2008,[51] a year in which Khan endorsed 39 brandsthe most of all Indian celebrities on television.[52] In 2007, Anupama Chopra stated that Khan was an "ever present celebrity", with two or three films a year, constantly running television ads, print ads, and gigantic billboards lining the streets of Indian cities.

Khan has endorsed prominent brands including LML, Pepsi, Nokia, Hyundai, Dish TV, D'decor, LUX and TAG Heuer.[53] He has been named "Brand Ambassador of the Year" at various business awards ceremonies.[54] In 2005, Khan launched his own perfume called "Tiger Eyes by SRK", which is manufactured by the French perfume brand Jeanne Arthes.[55] Khan has also been engaged as a brand ambassador to represent sport leagues, resorts and Indian states. He represented Force India, the Formula One racing team representing India in international motor race championships in 2007,[56] the live entertainment theatre and leisure destination Kingdom of Dreams in 2010,[57] the Champions League Twenty20 annual international cricket competition in 2011,[58] the state of West Bengal in 2011,[59] [60] and film complex Prayag Film City in Chandrakona, West Bengal in 2012.[61]

In 2012, The Times of India speculated that Khan's brand value had declined because of his status as an ageing superstar. They cited that Pepsi had replaced him with the younger star Ranbir Kapoor in 2009, among other reasons.[62] In 2013, however, he was still among the top celebrity endorsers.[63] The Indian edition of Forbes named him "Shah Rukh Inc" and declared him India's biggest brand.[18] In 2014, The Times of India reported that Khan had doubled his fee for promoting a pan masala brand after learning they had first approached another actor.[64] At, this was one of the most lucrative deals for a Bollywood actor ever.[65]

Since 2015, Khan is endorsing online grocery brand BigBasket.[66] [67]

In 2016, Department of Tourism and Commerce Marketing (Dubai Tourism) collaborated with Khan for a year-long campaign aimed to appeal to his fans across the globe, giving them the opportunity to explore the city of Dubai and its many offerings.[68]

Humanitarian causes

Khan has been brand ambassador of various governmental campaigns, including Pulse Polio and National AIDS Control Organisation.[50] He is a member of the board of directors of Make-A-Wish Foundation in India,[69] and in 2011 he was appointed by the UNOPS as the first global ambassador of the Water Supply and Sanitation Collaborative Council.[70] Khan told The Guardian that he tries to keep his charity work guarded because of his religious beliefs.[71] In 2009, when news broke that Khan had committed to bear all expenses for the treatment of two Kashmiri orphan children who suffered severe burns during a terrorist attack in Srinagar, it was revealed that he had been anonymously donating to Nanavati Hospital in Vile Parle for nine years.[72]

Khan has performed in charity and benefit concerts including the Help Telethon Concert to raise money for the victims of the 2004 Indian Ocean earthquake. He, together with Rani Mukerji and director Karan Johar donated to the Prime Minister Manmohan Singh's Tsunami Relief Fund for the tsunami-affected areas in India.[73] [74] Khan organised and participated in the Temptations 2005 show in New Delhi, which raised funds for the disabled rights group National Centre For Promotional of Employment for Disabled People.[75] He and other Bollywood stars took part in the Rock on For Humanity concert, which raised over to help children affected by the 2008 Bihar flood.[76]

Khan has pledged to further the cause of child education in India.[77] He has recorded a series of public service announcements championing good health, child immunisation and proper nutrition, and joined India's Health Ministry and UNICEF in a nationwide child immunisation campaign as part of National Rural Health Mission of India.[78] In 2011, he joined Amitabh Bachchan and Judi Dench to promote Resul Pookutty's foundation that works to improve the living conditions of underprivileged people in India.[79] The same year, he received UNESCO's Pyramide con Marni award for his charitable commitment to provide education for children, becoming the first Indian to win the accolade.[80] During his multiple appearances at the NDTV Greenathon, Khan has adopted up to twelve villages to provide with electricity as part of the solar energy harnessing project's initiative Light A Billion Lives.[81] [82]

Khan is the founder of the non‐profit Meer Foundation, which provides support to female victims of acid attacks and major burn injuries through medical treatment, legal aid, vocational training, rehabilitation and livelihood support. He has also been responsible for the creation of specialized children's hospital wards and has supported childcare centres with free boarding for children undergoing cancer treatment.[83] For the same causes, he was honored at the 24th Annual Crystal Awards ceremony which was held on 22 January 2018, launching the World Economic Forum's 48th Annual Meeting.[84] A staunch feminist, Khan expressed anger and disappointment on Twitter in the aftermath of the Nirbhaya case along with many other celebrities.[85]

In April 2020, Khan announced a series of initiatives to help the government of India and the state governments of Maharashtra, West Bengal and Delhi mitigate the COVID-19 pandemic and relief measures including providing meals, groceries and basic essentials for thousands of underprivileged people and daily wage laborers affected by the lockdown.[86] [87] Khan also offered his four-storied personal office space to Brihanmumbai Municipal Corporation to be utilised as quarantine facility.[88] [89]

In other media

Khan's popularity has been documented in several Indian and international non-fiction films. In 2005, Nasreen Munni Kabir produced and directed a two-part documentary titled The Inner and Outer World of Shah Rukh Khan. The film featured the Temptations 2004 concert tour and contrasted Khan's inner world of family and daily life with the outer world of his work.[90] Khan has also been the subject of the Danish film Larger Than Life (2003) and the German film Shah Rukh Khan: In Love with Germany (2008).[91] [92] In 2010, the Discovery Travel & Living channel produced a ten-part miniseries titled Living with a SuperstarShah Rukh Khan.[93] [94] The same year, Discovery Channel aired a television special titled Revealed: Shah Rukh Khan, in which social anthropologists, filmmakers, scholars, critics and lifestyle commentators analysed the impact of Khan's image in India and abroad.[94] The actor-director Makarand Deshpande directed a feature film named Shahrukh Bola "Khoobsurat Hai Tu" (2010), which centres around an obsessive female fan of Khan.[95]

In 2016, Khan was on the Hindi commentary team of StarSports on 23 March 2016 India vs Bangladesh match of the ICC World T20 2016 in India. Khan was on air for the first 30 minutes, during which he talked about importance of sports in society and for youth in India.[96]

In 2005, Khan was the subject of 20 paintings by Indian artist Anjana Kuthiala.[97] Greatly inspired by M.F. Husain's work with actress Madhuri Dixit, Kuthiala chose Khan to be the muse and subject of her collections.[98] Khan and Priyanka Chopra, Kajol and Hrithik Roshan had their likenesses made into a series of miniature dolls for Hasbro and the UK-based Bollywood Legends Corporation.[99] In 2007, Khan became the third Indian actor to have his wax statue installed at London's Madame Tussauds museum, after Aishwarya Rai and Amitabh Bachchan.[100] [101] Additional versions of the statue were installed at Madam Tussauds' museums in Los Angeles, Hong Kong, New York and Washington.[102]

Several books about Khan have been published: Still Reading Khan, by Mushtaq Shiekh describes Khan's family life and features rare photographs.[103] The book was re-released in a second edition with the title Shah Rukh Can.[104] Anupama Chopra published a biography of Khan titled , set against the background of the Indian film industry.[105] [106] Deepa Gahlot published SRK: King Khan, which features an analysis of Khan's life and career.[107] In 2012, Khan became the first Indian actor and the second Indian citizen after Sachin Tendulkar to have his biography, titled King Khan: The Official Opus of Shah Rukh Khan, published by Kraken Opus.[108] [109]

In December 2016, the Indian edition of GQ published a cover story about Khan called "The Khan Academy," a reference to Sal Khan's American non-profit, Khan Academy. In the article, Khan refers to social media as "that inappropriate family member you're always shushing because they're being plain offensive."[110]

In April 2017, Khan delivered a speech at TED conference, becoming the first Bollywood personality to do so.[111]

In October 2019, Khan featured in a video launched by Prime Minister Narendra Modi to pay tribute to Mahatma Gandhi on his 150th birth anniversary. The preview of the video, which took place on 20 October 2019 at PMO, was attended by Khan, along with Aamir Khan, Kangana Ranaut, Rajkumar Hirani, Jacqueline Fernandez, Sonam Kapoor, Ekta Kapoor, Varun Sharma, Jackie Shroff, Imtiaz Ali, Sonu Nigam, Kapil Sharma, and many other dignitaries.[112] [113] [114]

Bibliography

Notes and References

  1. News: 'Baadshah' Biggie: Shah Rukh Khan Turns A Year Older. 2 November 2011. Yahoo. 15 December 2011. dead. https://web.archive.org/web/20131203033410/http://in.movies.yahoo.com/news/baadshah-biggie-shah-rukh-khan-turns-older-183000642.html. 3 December 2013.
  2. News: The King of Bollywood . CNN . 5 June 2008 . 7 July 2014.
  3. News: Sonia, SRK in Newsweek's list of 50 most powerful people. Shourie, Dharam . Rediff.com . 21 December 2008 . 27 July 2014.
  4. News: The NEWSWEEK 50: Shahrukh Khan, Bollywood . . 19 December 2008. 24 March 2015.
  5. News: 'Ra.One': Shah Rukh Khan as Bollywood superhero . . Zeitchik, Steven . 4 November 2011 . 23 June 2014.
  6. Web site: Discovery Channel to telecast SRK's success story . https://web.archive.org/web/20120802190431/http://movies.ndtv.com/movie_Story.aspx?id=ENTEN20100131436&keyword=&subcatg=. 2 August 2012. NDTV . 13 May 2014.
  7. G.One, With The Wind. . Joshi, Namrata . 24 October 2011 . 5 February 2012.
  8. News: The sahib of cinema: Bollywood star Shah Rukh Khan . . Verghis, Sharon . 10 August 2013 . 12 September 2014.
  9. Web site: Held because my name is Khan, says SRK. https://web.archive.org/web/20090819132002/http://ibnlive.in.com/news/detained-because-my-name-is-khan-says-srk---ministry-angry--sallu-on-srk/99259-8.html . dead . 19 August 2009 . Nair, Smitha . 16 August 2009. 12 July 2014. CNN-IBN.
  10. Web site: Bollywood's King Khan: 45 and worth $540m . Emirates 24/7 . Fernandez, Keith J. . 2 November 2010. 24 January 2012.
  11. News: Mukesh Ambani remains richest Indian with assets of $18.9 billion. 21 October 2009. harun.net . India. https://web.archive.org/web/20131029190419/http://www.hurun.net/usen/NewsShow.aspx?nid=1495. 29 October 2013. 13 May 2014.
  12. Web site: Shah Rukh Khan enters super-rich list with wealth of $400 million. 24 October 2013 . NDTV . 12 February 2013.
  13. News: The Richest Actors in the World Are Not Who You Expect. . . Susanna. Kim. 22 May 2014. 22 May 2014.
  14. Web site: Comedian Jerry Seinfeld Tops Wealth-X's Hollywood and Bollywood Rich List. Wealth-X. 21 May 2014. 25 May 2014.
  15. Web site: Top 10 Hollywood and Bollywood Actors. Wealth-X. 21 May 2014. 24 May 2014.
  16. Web site: Top Actor . https://web.archive.org/web/20131029191201/http://boxofficeindia.com/cpages.php?pageName=top_actors . 29 October 2013. Box Office India . 13 May 2014.
  17. News: IANS. 18 February 2009. Big B, SRK bag most powerful entertainer awards at FICCI-Frames. Hindustan Times . https://web.archive.org/web/20140714214752/http://www.hindustantimes.com/news-feed/entertainment/big-b-srk-bag-most-powerful-entertainer-awards-at-ficci-frames/article1-380635.aspx. dead. 14 July 2014. 13 May 2014.
  18. News: Shah Rukh Khan tops Forbes India Celebrity 100 List. . 24 January 2013 . 11 November 2014.
  19. News: Shah Rukh Khan Tops Forbes India Celebrity 100 Second Time in a Row. Forbes. 13 December 2013. 27 July 2014.
  20. Web site: Bandra, where the Big Stars live . . 7 August 2006 . 4 February 2012.
  21. Web site: Inside Shah Rukh-Gauri Khan's Delhi Home that's on Airbnb: Here's how you can stay . India TV Entertainment Desk . November 2020.
  22. Web site: SRK buys flat for 20 million pounds! . https://web.archive.org/web/20120717103057/http://www.hindustantimes.com/News-Feed/TBD/SRK-buys-flat-for-20-million-pounds/Article1-434231.aspx . dead . 17 July 2012 . Hindustan Times . 20 July 2009 . 4 February 2012.
  23. News: PHOTOS: A look inside Shahrukh Khan's Signature Villa in Dubai . Dainik Bhaskar . 27 October 2013 . 11 January 2015.
  24. James . Randy . 2-Min. Bio: Bollywood Star Shah Rukh Khan . . 18 August 2009 . 15 December 2011 . dead . https://web.archive.org/web/20131111235225/http://content.time.com/time/world/article/0,8599,1917090,00.html . 11 November 2013.
  25. News: How can you push a limitless actor like Shah Rukh beyond a limit?" – Karan Johar . https://web.archive.org/web/20130129071734/http://www.bollywoodhungama.com/celebritymicro/features/type/view/id/6793/featureid/736 . dead . 29 January 2013 . Bollywood Hungama . Tuteja, Joginder . 13 February 2010. 26 January 2013.
  26. News: Karan's bonding with SRK & Kajol . https://web.archive.org/web/20110811062703/http://articles.timesofindia.indiatimes.com/2009-02-06/news-interviews/28021127_1_lip-sync-songs-music-shah-rukh-khan . dead . 11 August 2011 . Jha, Subhash K . 26 January 2013 . . 6 February 2009.
  27. Web site: Aziz Mirza: Shah Rukh is a natural . Rediff.com . Ashraf, Syed Firdaus . 2 November 2005. 26 January 2013.
  28. Web site: Shah Rukh Khan's best performance (And film)! . SukanyaVerma.com . Verma, Sukanya . 25 March 2004 . 13 October 2014.
  29. Book: Bose, Derek . Everybody wants a hit: 10 mantras of success in Bollywood cinema . Jaico Publishing House . 1 January 2006 . 24 June 2011 . 978-81-7992-558-4 . 34.
  30. News: Salman Khan says Shah Rukh Khan overacts . https://web.archive.org/web/20130204092850/http://www.hindustantimes.com/Entertainment/Tabloid/Salman-Khan-says-Shah-Rukh-Khan-overacts/Article1-1006064.aspx . dead . 4 February 2013 . Hindustan Times . 4 February 2014 . 28 October 2014.
  31. Web site: Shah Rukh Khan: Acting, not romance, is my forte . NDTV . 13 May 2014 . 7 November 2012.
  32. News: When Shah Rukh Khan lost his groove . Daily News and Analysis . Ray, Arnab . 11 November 2012. 26 January 2013.
  33. Web site: Shah Rukh Khan: The Lover Or The Superhero? . Chhabra, Aseem . Rediff.com . 21 October 2011. 28 January 2013.
  34. News: Being Shah Rukh Khan . https://web.archive.org/web/20130121020052/http://www.hindustantimes.com/News-Feed/Entertainment/Being-Shah-Rukh-Khan/Article1-255529.aspx . dead . 21 January 2013 . Hindustan Times . Saxena, Poonam . 3 November 2007 . 26 January 2013.
  35. Web site: Shah Rukh Khan's smoking row: Rajasthan police serves notice to the actor . https://web.archive.org/web/20121114053848/http://movies.ndtv.com/movie_story.aspx?ID=ENTEN20120203916&subcatg=MOVIESINDIA&keyword=bollywood&nid=214088 . 14 November 2012 . NDTV . 22 May 2012 . 22 May 2012.
  36. Web site: Shah Rukh Khan voted sexiest Asian man . https://web.archive.org/web/20120921213803/http://www.sify.com/movies/shah-rukh-khan-voted-sexiest-asian-man-news-bollywood-kkfusfheahb.html . dead . 21 September 2012 . . 24 November 2007. 10 June 2014.
  37. News: John chosen 'sexiest Asian' for 2008 . The Indian Express . 12 December 2008 . 28 July 2014.
  38. Web site: Hrithik Roshan named the Sexiest Asian Man in 2011 . NDTV . 2 December 2011 . 4 February 2012 . https://web.archive.org/web/20130312133255/http://www.ndtv.com/article/bollywood/hrithik-roshan-named-the-sexiest-asian-man-in-2011-154668?slider . 12 March 2013.
  39. News: Times 50 Most Desirable Men of 2011: The Winners . https://web.archive.org/web/20130703160936/http://articles.timesofindia.indiatimes.com/2012-02-04/news-interviews/31024436_1_video-mahesh-babu-ranbir-kapoor . dead . 3 July 2013 . 25 January 2013 . . 4 February 2012.
  40. News: Times 50 Most Desirable Men of 2010 . https://web.archive.org/web/20120209065453/http://articles.timesofindia.indiatimes.com/2011-01-06/news-interviews/28366153_1_online-voting-dq-list. dead. 9 February 2012. Mukherjee, Madhureeta . 25 January 2013 . The Times of India. 6 January 2011.
  41. Web site: D: for Dimples . 4. Rediff.com . 25 January 2013.
  42. News: King Khan is 'Maha Style Icon' . https://web.archive.org/web/20141020104058/http://www.hindustantimes.com/entertainment/television/king-khan-is-maha-style-icon/article1-254231.aspx . dead . 20 October 2014 . Hindustan Times . 26 October 2007. 13 October 2014.
  43. News: Spanish actor Bardem voted best-dressed man . Reuters . Casciato, Paul . 5 January 2011 . 25 January 2013.
  44. Bollywood's 11 best dressed actors . GQ . Shah, Megha . 15 May 2012 . 25 January 2013 . dead . https://web.archive.org/web/20120519014758/http://www.gqindia.com/content/bollywood%E2%80%99s-11-best-dressed-actors . 19 May 2012 . dmy-all .
  45. Web site: All hail the King! . Rediff.com . March 2009 . 5 November 2014.
  46. News: SRK, Gauri walk the ramp . The Times of India . 5 November 2014.
  47. News: At the University of Edinburgh, Shah Rukh Khan is 'a doctor all over again' . . 16 October 2015 . 16 October 2015.
  48. Web site: Desk . HT Entertainment . Shah Rukh Khan's pic with Vijay at Atlee's birthday bash makes fan curious: 'Thalapathy's cameo is confirmed in Jawan?' . Hindustan Times . September 23, 2022 . July 1, 2023.
  49. Web site: Brand SRK . Rediff.com . October 2005 . 24 June 2014.
  50. Web site: Hetal Adesara . Shah Rukh Khan's brand power . Businessofcinema.com . 2 November 2006. 11 November 2014.
  51. News: Priyanka Chopra queen of endorsements in 2008. https://web.archive.org/web/20121013234229/http://www.hindustantimes.com/News-Feed/Bollwood/MirchMasala/Article1-377084.aspx. dead. 13 October 2012. Hindustan Times. 10 February 2009. 17 September 2012.
  52. Web site: Shah Rukh, Dhoni top brand pushes on TV. . Mukherjee, Pradipta . 7 May 2009 . 20 June 2012.
  53. Web site: The Big Star Players in the Ad World . Rediff.com . 1 February 2012 . 5 February 2012.
  54. News: Genelia D'Souza is CNBC Awaaz Brand Ambassador of the year 2010 . https://web.archive.org/web/20140714141924/http://www.bollywoodhungama.com/news/1233067/Genelia-DSouza-is-CNBC-Awaaz-Brand-Ambassador-of-the-year-2010 . dead . 14 July 2014 . Bollywood Hungama . 29 June 2010 . 8 July 2014.
  55. News: Perfume named after Shahrukh Khan . The Times of India . 7 April 2005. 5 February 2012.
  56. News: Vivek Mukherji . SRK to 'drive' Force India ahead. https://web.archive.org/web/20131203023506/http://articles.timesofindia.indiatimes.com/2007-12-25/india/27988544_1_marketing-head-srk-actor-shah-rukh-khan . dead . 3 December 2013 . 25 December 2007 . . 28 January 2013.
  57. News: Shah Rukh Khan named Kingdom of Dreams' global ambassador. https://web.archive.org/web/20120823020135/http://www.hindustantimes.com/News-Feed/Entertainment/Shah-Rukh-Khan-named-Kingdom-of-Dreams-global-ambassador/Article1-602187.aspx. dead. 23 August 2012. 19 September 2010. Hindustan Times. 27 July 2014.
  58. Web site: Shahrukh Khan face of CLT20 . https://web.archive.org/web/20120921203559/http://www.sify.com/news/shahrukh-khan-face-of-clt20-news-entertainment-ljknuoigabc.html . dead . 21 September 2012 . . 10 September 2011 . 10 June 2014.
  59. Web site: Shah Rukh Khan is West Bengal's brand ambassador . https://web.archive.org/web/20120216223957/http://ibnlive.in.com/news/shah-rukh-khan-is-west-bengals-brand-ambassador/230333-3.html . dead . 16 February 2012 . CNN-IBN . Gupta, Priyanka . 15 February 2012 . 25 October 2012.
  60. Web site: SRK is brand ambassador of West Bengal . https://web.archive.org/web/20111113201410/http://www.hindustantimes.com/Entertainment/Bollywood/SRK-is-brand-ambassador-of-West-Bengal/Article1-767498.aspx . dead . 13 November 2011 . Hindustan Times . 11 November 2011 . 25 October 2012.
  61. News: Shah Rukh Khan supports Rs 1000-crore project! . https://web.archive.org/web/20130527203442/http://articles.timesofindia.indiatimes.com/2012-04-04/news-interviews/31294886_1_hospitality-and-film-production-industry-and-projects-brand-ambassador . dead . 27 May 2013 . 4 April 2012 . . 5 April 2012.
  62. News: Ageing Brand SRK loses youth connect. Sharma, Samidha . The Times of India. 18 May 2012 . 20 June 2014.
  63. News: Shah Rukh Khan still the don in endorsement world with Frooti, Tata Tea in his kitty. The Economic Times . India . Bhushan, Ratna . Malviya, Sagar . 5 March 2013 . 20 June 2014.
  64. News: SRK doubles up fee for ad after learning Salman was the first choice . The Times of India . 21 May 2014. 28 July 2014.
  65. News: 10 ways how Shah Rukh Khan makes money . The Times of India . Ghura, Pritika . 28 July 2014.
  66. News: Shah Rukh Khan can't make people buy: Bigbasket CEO Hari Menon. Govind. Deepti. 13 October 2016. Mint. 23 January 2018.
  67. News: Paytm may back BigBasket: Will it be Amazon vs Alibaba eventually?. 11 July 2017. VCCircle. 23 January 2018. en-US.
  68. News: Shah Rukh Khan partners with Dubai Tourism for short films . The Times of India . 23 April 2017.
  69. Web site: Yale Honors Incredible Indian Actor-Activist Shah Rukh Khan . Luce, Jim . . 13 April 2012 . 4 January 2014.
  70. News: Pisharoty, Sangeeta Barooah . Life & Style / Metroplus: Time we talk about sanitation . The Hindu . 16 October 2011 . 13 December 2011 . Chennai, India.
  71. News: They call him King Khan. Meet Bollywood's biggest star . London . The Guardian . Emine . Saner . 4 August 2006 . 27 July 2014.
  72. News: Shah Rukh pays for treatment of two Kashmiri orphans . https://web.archive.org/web/20140714180956/http://www.hindustantimes.com/india-news/shah-rukh-pays-for-treatment-of-two-kashmiri-orphans/article1-368998.aspx . dead . 14 July 2014 . Hindustan Times. 20 January 2009 . 20 June 2014.
  73. News: Bollywood unites to present caring face . https://archive.today/20120914142032/http://www.telegraphindia.com/1050208/asp/nation/story_4351693.asp . dead . 14 September 2012 . . Calcutta, India . 8 February 2005 . 13 December 2011.
  74. News: Shah Rukh Khan does his bit ... . https://web.archive.org/web/20120426182849/http://articles.timesofindia.indiatimes.com/2005-01-05/news-interviews/27848850_1_tsunami-victims-tsunami-relief-tsunami-survivors . dead . 26 April 2012 . 5 January 2005. . 27 July 2014.
  75. News: New Delhi News: Shah Rukh, Rani Mukerjee coming to Capital . https://web.archive.org/web/20080118163734/http://www.hindu.com/2005/09/03/stories/2005090302100200.htm . dead . 18 January 2008 . Perappadan, Bindu Shajan . 3 September 2005 . 13 December 2011 . . Chennai, India.
  76. News: Bollywood rocks and how! . https://web.archive.org/web/20131101053619/http://articles.timesofindia.indiatimes.com/2008-11-02/news-interviews/27912056_1_bollywood-rocks-rock-bands-preity-zinta . dead . 1 November 2013 . Fernandes, Rachel . 2 November 2008 . . 11 October 2012.
  77. News: Dr Shah Rukh Khan' vows to help destitute children . The Indian Express . 17 November 2012 . 27 July 2014.
  78. News: Now, Shah Rukh will endorse good health . Rashid, Toufiq . The Indian Express . 5 October 2005 . 12 October 2012.
  79. Web site: Bond's M for charity with Big B,SRK: Bollywood News. India Today . 25 January 2011 . 10 June 2014.
  80. News: Shah Rukh Khan's big honour . https://web.archive.org/web/20120923210326/http://articles.timesofindia.indiatimes.com/2011-11-21/news-interviews/30422292_1_unesco-award-helen-mirren-social-networking-site . dead . 23 September 2012 . 21 November 2011. . 13 December 2011.
  81. Web site: Greenathon: Bollywood, NDTV light up a 'Billion lives' . https://web.archive.org/web/20110612112411/http://www.sify.com/movies/Greenathon-Bollywood-NDTV-light-up-a-Billion-lives-imagegallery-bollywood-lgirSucdjbg.html?html=5 . dead . 12 June 2011 . . 13 December 2011.
  82. Web site: SRK, Priyanka adopt villages . https://web.archive.org/web/20120525191531/http://www.hindustantimes.com/Entertainment/Tabloid/SRK-Priyanka-adopt-villages/Article1-859961.aspx . dead . 25 May 2012 . Hindustan Times . 23 May 2012 . 26 May 2012.
  83. Web site: Davos 2018: Meet the Crystal Awardees . World Economic Forum . 10 January 2018.
  84. News: Shah Rukh Khan receives Crystal Award at World Economic Forum, thanks wife, mom and daughter for his values . The Indian Express . 23 January 2018 . 24 January 2018.
  85. Web site: Amitabh, Salman, SRK, Kareena angered by Delhi gang rape case.
  86. Web site: COVID-19: Shah Rukh Khan announces series of initiatives to help citizens. The Economic Times. 4 April 2020. 22 April 2020.
  87. Web site: Shah Rukh Khan joins Covid-19 fight with series of initiatives: Raat ke baad naye din ki sahar aayegi. India Today. 2 April 2020. 22 April 2020.
  88. Web site: Shah Rukh Khan Gives Four-Storied Office Space For BMC Quarantine Facility. News18. 4 April 2020. 22 April 2020.
  89. Web site: Shah Rukh Khan offers office space for quarantine facility. Gulf News. 4 April 2020. 22 April 2020.
  90. Web site: Chhabra. Aseem. Shah Rukh's inner world. Rediff.com. 17 October 2005. 2 March 2014.
  91. Web site: Shahrukh Khan – Larger than Life. Amazon Germany . 20 May 2014.
  92. Web site: Shah Rukh Khan in Love with Germany. Amazon Germany . 20 May 2014.
  93. Bollywood superstar Shah Rukh Khan is busy his empire . . 21 February 2010 . 4 February 2012.
  94. Web site: Discovery to air 'Revealed: Shah Rukh Khan'. IndianTelevision.com . 25 January 2013.
  95. News: Review: Shahrukh Bola Khoobsurat Hai Tu . The Times of India . 18 November 2010 . 25 January 2013.
  96. News: Shah Rukh Khan Praising Mustafizur Rahman . 23 March 2016 . 5 April 2016.
  97. That's Me! . Outlook India Magazine . 14 February 2005 . 25 January 2013.
  98. News: Artist Anjana Kuthiala remembers M F Husain . https://web.archive.org/web/20131203034424/http://articles.timesofindia.indiatimes.com/2011-06-10/people/29642484_1_paintings-m-f-husain-indian-art . dead . 3 December 2013 . Dasgupta, Piyali . 10 June 2011 . . 25 January 2013.
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  100. News: Bollywood star to be 'immortalized' at Madame Tussaud's . Hürriyet Daily News. 19 January 2007. 10 January 2015.
  101. Web site: Shah Rukh Khan's wax replica at Madame Tussauds London. Madame Tussauds.com. 12 April 2007. 27 July 2014.
  102. News: Big B, SRK, Aishwarya's wax figures at Washington Tussauds. https://web.archive.org/web/20121209183040/http://deccanchronicle.com/121205/entertainment-bollywood/article/big-b-srk-ashs-wax-figures-washington-tussauds. dead. 9 December 2012. Deccan Chronicle. 5 December 2012. 12 June 2014.
  103. Web site: Book review: Mushtaq Sheikh's 'SRK: Still Reading Khan' . India Today . Bamzai, Kaveree . 6 November 2006. 10 June 2014.
  104. Web site: Mushtaq Shiekh . Shiekhspear.com . 27 July 2014.
  105. Web site: Face of a new India. 5 August 2007. The Tribune . India. 30 January 2010. Kumar Sen, Ashish. https://web.archive.org/web/20131121110907/http://www.tribuneindia.com/2007/20070805/spectrum/main5.htm. 21 November 2013 .
  106. Web site: What you didn't know about SRK . Rediff.com . 8 August 2007 . 5 February 2012.
  107. Web site: SRK:KING KHAN . Rediff.com . 25 January 2013.
  108. Web site: Shah Rukh's 800-page biography to weigh 37 kgs! [sic] ]. https://web.archive.org/web/20120107195232/http://ibnlive.in.com/news/shah-rukhs-800page-biography-to-weigh-37-kgs/211289-40-100.html . dead . 7 January 2012 . 12 December 2011. CNN-IBN . 9 February 2012.
  109. Web site: King Khan: The Official Opus of Shah Rukh KhanKing Khan: The Official Opus of Shah Rukh KhanOpus . Thisisopus.com . 20 June 2014.
  110. Web site: The Khan Academy. GQ India.
  111. Web site: Shah Rukh Khan: Thoughts on humanity, fame and love.
  112. News: Aamir Khan, Shah Rukh Khan In Frame, PM Tweets Video After Meeting Film Stars . NDTV . PTI . 20 October 2019 . 20 February 2024.
  113. SRK-Salman to Alia-Ranbir, Bollywood pays tribute to Mahatma Gandhi. Watch video . India Today . 24 March 2022 . 20 February 2024.
  114. Web site: PM Narendra Modi’s interaction with film fraternity on Mahatma Gandhi 150th birth anniversary . Narendra Modi . YouTube . 20 February 2024.

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