Shabnam Asthana Explained

Shabnam Asthana
Birth Date:16 August
Nationality:Indian
Occupation:PR expert, Policy and communications strategist

Shabnam Asthana is an Indian public relations expert, speaker, and entrepreneur.[1] [2] In 2012, she received the National Public Relations Hall of Fame award by PRCI from H. K. Dua for her contributions in the public relations field.[3]

Early life and education

Asthana was born in Bokaro Steel City. She earned a bachelor's degree in arts from Lady Shri Ram College in 1983 and later, she earned a master's degree in arts and also studied at Symbiosis to complete a post graduate diploma in Public Relations and Advertising. She also completed a postgraduate program in marketing management from Symbiosis, Pune.[4]

Career

Asthana taught English for more than 2 years at the National Defence Academy, Khadakwasla.[5] [6] After leaving NDA, she worked at a few private companies and also as a freelance journalist and writer for leading newspapers and magazines.[7] She also served as a panelist and guest faculty for Institutes and Business Schools including Symbiosis, Indira, IIBM, Sinhagad, Matrix, NIILM, D.Y Patil and others.

2005-present

In 2005, Asthana founded Empowered Solutions.[8] In addition to coordinating and synchronizing the functions of businesses, the company also handles public relations and draws out marketing and sales strategies for them.[9] Her clientage includes IND TV USA, Garware Wall Ropes, Reiter, Phoenix Mecano, Premium, The Little Gym, Soukos Robots S.A, SIMC,[10] Clover Builders, University of Pune, Funskool, NTT data and others.[11] [12]

In May 2017, her book, Romancing Your Career was launched by Lila Poonawalla. The book is about work experiences in the corporate world and was covered by Business Standard, DNA News, Hindustan Times, Education Times and other major media.[13] [14] [15]

Asthana is often seen at conferences for entrepreneurship, public relations and women upliftment[16] including National Summit on Startups and Women Entrepreneurship, Eurasian Economic Congress, Indian Russian Dialogue, CSR Panel Discussion,[17] [18] Indian Achievers' Forum's Webinar[19] [20] [21] and Ahmadiya Muslim Community Conference.[22] [23] As of June 2020, she also writes on the Thrive Global platform.

Accolades

She received the Hall of Fame award at Mumbai from The PRCI for her contributions in the public relations industry in 2012.[24] Asthana was the first Indian to be invited at 2012 PRSSA 2012 National Conference in San Francisco.[25] [26] She received the Times Power Women 2017 award for Global PR from The Times Group in January 2018.[27] [28]

In September 2018, she received Times Power Woman 2018 award from The Times of India Group.[29] [30] [31] Next month, Asthana received the Mahatma Gandhi Samman at the House of Commons in London[32] [33] and 2018 Pune Best Brand Awards.[34] [35] In April 2019, Asthana was conferred an honorary doctorate by National American University.[36] [37]

External links

Notes and References

  1. Web site: Seminar offers tips to face professional challenges . . 20 January 2015 . 25 December 2011 .
  2. Web site: 2021-03-14. Talk on breast cancer awareness held in Pune. 2022-01-26. The Indian Express. en.
  3. Web site: Shabnam Asthana wins India's top public relations award . . 16 February 2012 . 20 December 2016 .
  4. Web site: Page 12 - November 2015 Woman At Work . Techwomen.in . 20 January 2015 .
  5. News: Acing her Profession – Shattering the glass ceiling – Meet Boss Lady I Dr. Shabnam Asthana Empowered Solutions . 26 January 2022 . Business Icon . 10 November 2021 . en.
  6. Web site: Bureau . PuneMirror . 2022-03-17 . Dr Shabnam Asthana: Scripting a national and international success story . 2024-05-24 . punemirror.com . en.
  7. Web site: Shabnam Asthana . Prsa.org . 14 October 2014 . 20 December 2016 .
  8. Web site: Indian Women Network launched in western part of India . . 26 December 2014 . 20 December 2016 .
  9. Web site: Linked In Director speaks on "Unlocking" talent pool using social media at ASM Group corporate meet . . 20 January 2015 . 1 May 2013 .
  10. Web site: Visiting . . 20 January 2015 .
  11. Web site: Shabnam Asthana to be first PR expert from India to address PRSSA 2012 National Conference . TopNews . 8 October 2012 . 20 December 2016 . Jamie Williamson.
  12. Web site: Frame Your Career in Telecom Sector with MITSOT . Mitsot.com . 20 January 2015 . 20 December 2016 .
  13. Web site: 'Romancing Your Career'- Book on work experiences in corporate world . DNA India . 12 May 2017 . 18 September 2017.
  14. Web site: Be passionate about what you do . Hindustan Times . 11 September 2017 . 18 September 2017.
  15. Web site: Career call . Education Times . 19 May 2017 . 18 September 2017.
  16. Web site: Eminent women leaders discuss the Role of Women in New India . 2018-12-16 . NP News24 . en-GB . 2020-03-24.
  17. Web site: 2023-08-29 . CSR Times and Indian Achievers' Forum host the National Seminar on "Achieving SDG's through CSR in developing Economies: Role of G20 Nations" - Articles . 2024-05-24 . ZEE5 . en.
  18. Web site: PANEL DISCUSSION – CSR TIMES . 2024-05-24 . csrtimes.org.
  19. Web site: Global Indian Diaspora Paves the Way for International Trade and Investment: Insights Shared at Indian Achievers' Forum's Webinar . aninews.in/.
  20. Web site: PR . ANI . 2024-05-03 . Global Indian Diaspora Paves the Way for International Trade and Investment: Insights Shared at Indian Achievers' Forum's Webinar . 2024-05-24 . ThePrint . en-US.
  21. Web site: Global Indian Diaspora Paves the Way for International Trade and Investment: Insights Shared at Indian Achievers' Forum's Webinar . 2024-05-24 . Breaking news, top new, latest news, world news Indian Economic Observer . en.
  22. Web site: Miss and Mrs India RanhRaagini Beauty Pageant 2019 concludes successfully with an impactful social message . in.news.yahoo.com . en-IN . 2020-03-24.
  23. Web site: CORRESPONDENT. ST. Ahmadiyya community organises 1st peace symposium. 2022-01-26. The Bridge Chronicle. 26 September 2019 . en.
  24. Web site: Public Relations Photos : Shabnam Asthana wins India's top public relations award by Mid-Day . RavePad . 20 January 2015 .
  25. Web site: Shabnam Asthana to be first PR expert from India to address PRSSA 2012 National Conference in San Francisco . https://web.archive.org/web/20180207005022/http://www.sify.com/finance/shabnam-asthana-to-be-first-pr-expert-from-india-to-address-prssa-2012-national-conference-in-san-francisco-news-news-mkijEebbhhhsi.html . dead . 7 February 2018 . . 8 October 2012 . 20 December 2016 .
  26. Web site: Bridging the Gap: Travel the World with Your PR Career . PRSSA . 20 January 2015 . 14 November 2012 .
  27. Web site: Shabnam Asthana wins Times Power Woman 2017 award . Business Standard. 1 February 2018 . 6 February 2018 .
  28. Web site: Shabnam Asthana wins Times Power Woman 2017 award . Asian News International. 1 February 2018 . 6 February 2018 .
  29. Web site: Dance, Music And Honour: Times Power Women 2018 Fetes India's Super Girls . 2018-08-28. Economic Times. en-US . 2020-03-26.
  30. Web site: Shabnam Asthana & eminent women leaders discuss the Role of Women in New India at the 46th National Summit at New Delhi . 2018-12-16 . NRInews24x7 . en-US . 2020-03-24.
  31. Web site: Shabnam Asthana & eminent women leaders discuss the Role of Women in New India at the 46thNational Summit at New Delhi . 2018-12-16 . Punekar News . en-US . 2020-03-24.
  32. Web site: Mahatma Gandhi Samman conferred on Shabnam Asthana in the House of Commons London (UK) . admin . 2018-10-29 . NRInews24x7 . en-US . 2020-03-24.
  33. Web site: Mahatma Gandhi Samman conferred on Shabnam Asthana in the Houses of Commons London (UK) . 2018-10-29 . Punekar News . en-US . 2020-03-24.
  34. Web site: Shabnam Asthana felicitated as the Times Power Woman 2018 – West Region, for Global PR . 2018-08-27 . Punekar News . en-US . 2020-03-24.
  35. Web site: Shabnam Asthana felicitated as the Times Power Woman 2018 . 2020-03-24.
  36. Web site: Shabnam Asthana awarded Honorary doctorate by National American University . ANI . 2019-04-05 . Business Standard India . 2020-03-24.
  37. Web site: The National American University awards honorary doctorate to Shabnam Asthana and other eminent personalities . in.finance.yahoo.com . en-IN . 2020-03-24.