Seven Santini Brothers Explained

Seven Santini Brothers, Inc.
Type:Family-owned
Fate:Dissolved
Location Country:U.S.
Key People:Pasquale Santini, founder; Goffredo E. Santini, Godfrey F. Santini, presidents
Industry:Moving and storage

Seven Santini Brothers (also Santini Brothers, Inc.) was a full-service American moving, storage, and relocation company that was founded by seven Italian immigrants. The seven brothers were Pasquale, Pietro, Paride, Rinaldo, Agostino, Goffredo, and Martino, five of whom started the business in 1905, with the last two others joining in 1907. The firm dissolved in 1993.

History

Pasquale Santini, the eldest of the seven sons of a farmer living in the Tuscan Hills of Italy, decided to join the tide of immigration to America, the land of opportunity. In 1896 he went to America where he got a job with a cousin who was in the moving business. After saving enough money to send for his brother Pietro, and with the two of them working, they were able to send for three more of their brothers. In April 1905, the five brothers decided to start a moving business of their own in the Bronx, New York. By 1907 they amassed sufficient money to send for the two remaining younger brothers. Their inherent honesty, promptness, courtesy, and care in handling of all materials soon earned them a fine reputation which, originally by word of mouth, spread throughout the entire area.[1]

From 1913, the company was located in a building at 607-609 Jackson Avenue. In the mid-1920s Santini acquired the ten-story building at 1405-1417 Jerome Avenue on the corner of 170th Street. This became their main office, while their Jackson Avenue facility became a branch office. An ad for the Seven Santini Bros. from 1935 gives their address as 1405 Jerome Avenue.[2] [3]

In 1935, Pasquale Santini died at the age of 61. His obituary notice in the New York Herald Tribune credited him with founding Santini Brothers.[4] In 1954, Paride Santini, age 75, died. His obituary in The New York Times read:

Goffredo (Godfrey E.) Santini remained as president and chairman of the board until he died in 1956.[5] [6] [7] Leadership of the firm was then turned over to Martin, who retired in 1964,[8] and then Goffredo's son Godfrey F. Santini. Rinaldo was the last to die in 1980.[9]

Goffredo attributed the success of the Santini organization to "a genuine desire to do a good job, and sincere interest in the customer's problem in a spirit of helpfulness... while we are in business for gain, we always consider profit as secondary importance to a job well done. A satisfied customer will pay dividends in the long run."[10]

Ultimately the Seven Santini Brothers grew into one of the world's largest moving, packing and shipping organizations, with offices and warehousing facilities from coast to coast and in six foreign countries. Their notable clients included the Smithsonian,[11] the Museum of Modern Art,[12] Joseph Hirshhorn,[13] the Estate of American painter Morris Louis,[14] and the Chrysler Museum of Art,[15] and one of their renowned employees was James Lebron, a master art handler and installer.[16]

In 1974, Santini opened industrial packing facilities in Houston and Galveston to service their oil and energy industry clients. In 1981, part of a Bronx park was renamed to Seven Brothers Square, honoring the company.[17]

As economic conditions changed, the Santini family eventually sold the company to another moving and storage company in 1988, whereupon the new owners decided to dismantle and sell the various operations of the company. By 1993, the company was completely dissolved.[18]

Further reading

Notes and References

  1. News: Movers, Prime and Otherwise. New York. June 29, 1970. 59.
  2. Web site: Bronx: Jerome Avenue - 170th Street (West). DIGITAL COLLECTIONS. New York Public Library.
  3. Web site: Early newspaper ad.
  4. News: Obituary. New York Herald Tribune. May 4, 1935. 12.
  5. News: GODFREY SANTINI OF MOVING FAMILY; President of Seven Brothers Concern Dies--Started With Horse and Wagon. New York Times. June 23, 1956. 12.
  6. News: G.E. Santini, Moving Firm Head, Is Dead. Herald Statesman. June 23, 1956. 2.
  7. Web site: Godfrey F. Santini. Find A Grave.
  8. News: Martin Santini Sr. Dead; Headed Moving Concern. New York Times. February 12, 1976.
  9. Seventh Santini brother succumbs. Port of Houston Magazine. May 1981. 49.
  10. Web site: Our Philosophy.
  11. Web site: Record Unit 321, National Museum of American Art, Office of Program Support, Records, 1947-1981. Smithsonian Institution Archives.
  12. Web site: Traveling exhibitions prepared by the Museum of Modern Art to be shown in the Seven Santini Brothers Warehouse.
  13. Web site: Records, with related papers of Joseph H. Hirshhorn, 1945-1974.
  14. Web site: Morris Louis and Morris Louis Estate papers, circa 1910s-2007, bulk 1965-2000. Smithsonian Archives of American Art.
  15. Book: Legacy: Walter Chrysler Jr. and the Untold Story of Norfolk's Chrysler Museum. 9780813927183. Earle. Peggy. 2008. University of Virginia Press .
  16. News: James Lebron, a Wizard at Moving of Art, Dies at 76. New York Times. March 31, 2005.
  17. Web site: June 10 - Today in History. Magic City Morning Star.
  18. Web site: SEVEN SANTINI BROTHERS, INC.. Division of Corporations-Entity Information. NYS Department of State.