Sony Max Explained

Sony Max
Owner:Sony
Parent:Culver Max Entertainment
Country:India
Headquarters:Mumbai, Maharashtra, India
Area:India
South Africa
Bangladesh
United Kingdom
Ireland
Nepal
Singapore
Macau
Hong Kong
Canada
United States
Thailand
Picture Format:1080i HDTV
(downscaled to letterboxed 576i for the SDTV feed)
Sister Channels:See List of channels owned by Culver Max
Terr Serv 1:Airtel Digital (India)
Terr Chan 1:Channel 201
Channel 202 (HD)
Terr Serv 4:Sky UK
Terr Chan 4:Channel 715
Channel 895 (HD)
Online Serv 1:Sling TV
Online Chan 1:Internet Protocol television
Online Serv 2:SonyLIV
Online Chan 2:Live
Terr Serv 2:D2h (India)
Terr Chan 2:Channel 201
Channel 202 (HD)
Terr Serv 3:Dish TV (India)
Terr Chan 3:Channel 343
channel 342 (HD)
Terr Serv 7:Zuku TV (Kenya)
Terr Chan 7:Channel 907
Terr Serv 8:Akash DTH (Bangladesh)
Terr Chan 8:Channel 262
Terr Serv 6:Tata Play (India)
Terr Chan 6:Channel 314
Channel 312 (HD)
Terr Serv 5:Sun Direct (India)
Terr Chan 5:Channel 330

Sony Max is an Indian pay television entertainment channel which is a sister channel to Sony Entertainment Television, operated by Culver Max Entertainment. The channel started broadcasting on 20 July 1999[1] and is available internationally. It launched a HD simulcast version on 25 December 2015.[2] [3]

Programming

Its main audience attraction, other than Hindi-language movies, was the Twenty20 cricket tournament Indian Premier League (IPL),[4] which the channel had been broadcasting since the tournament's launch in 2008 till 2017, after which it sold the broadcasting rights to Star Sports. It also airs complimentary cricket talk show programmes like Extraaa Innings T20. It occasionally airs Hollywood movies and WWE matches in Hindi. Sony Max is one of the most watched television channels of India,[5] as of July 2018 the second most popular in the country,[5] as well as the top Bollywood channel in the UK that month, ahead of rivals like Zee Cinema.[6]

Associated channels

Sony Max 2

160px|centreSony Max 2 is an Indian pay television channel owned by Culver Max Entertainment and launched in 2014. It is the second Indian channel launched by Sony which is focused solely on old Hindi-language movie broadcasts, being the sister channel of Sony Max. It primarily targets audiences interested in classic Bollywood films, offering a dedicated platform for nostalgia and entertainment.[7] [8] [9]

Sony Wah

150px|centre

Sony Wah, launched on 8 May 2016, is an Indian television channel owned by Culver Max Entertainment. It is targeted towards audience of small towns and rural areas in the country and its programming consists on Hindi-language movies and southern Indian films dubbed in that language.[10]

Notes and References

  1. Web site: "We are getting into an aggressive growth mode now"- N.P. Singh. 11 October 2015. www.afaqs.com.
  2. Web site: Sony Max HD looks to carve out its own niche - TelevisionPost.com. 24 May 2016. 4 September 2017. https://web.archive.org/web/20170904105542/http://www.televisionpost.com/television/sony-max-hd-looks-to-carve-out-its-own-niche/. dead.
  3. Web site: Sony Pictures Networks launches Max HD, targets urban movie buffs. 22 December 2015. Indian Television Dot Com.
  4. Web site: High IPL ratings make Sony Max most watched channel. InsideSport. Desk. 21 April 2017.
  5. Web site: Sony Max tops Hindi channels; four Star India channels in across genres list. 10 August 2018. Indian Television Dot Com.
  6. Web site: UK TV Reach: Sony MAX remains UK's top Bollywood film channel. Raj. Baddhan. 23 July 2018.
  7. Web site: Sony MAX2 . 2023-07-31 . www.sonymax2.tv.
  8. Web site: Sony . Watch Sony Max2 live. . 31 July 2023.
  9. Web site: Bureau . Adgully . 2022-09-23 . Sony MAX2 to air 'Seeta Aur Geeta' on television . 2023-07-31 . www.adgully.com . en-US.
  10. News: Sony launches new Hindi movie channel 'Sony Wah'. Business Standard India. 13 June 2016. Press Trust of India.