Service fulfillment explained

Fulfillment of telecommunications services involves a series of supply chain activities responsible for assembling and making services available to subscribers. These activities delineate an operational infrastructure whose efficiency relies upon its ability to allow a communications service provider (CSP) to match the supply of services with demand in an economical way and with consistently high levels of quality and reliability.

To achieve these goals, the design of service fulfillment platforms take into consideration the following:

Data transparency: Making data available across the enterprise, regardless of source, while keeping it accurate
  • Process mechanization/automation: Completing more processes quicker and more successfully for better business performance
  • Inventory management: Understanding the status of inventory to ensure supply will be available to meet forecast (or actual) demand
  • Asset monetization: Driving enterprise valuation with the efficient use of assets
  • Processes

    The supply chain activities in service fulfillment involve the following processes:

    Subscriber expectations

    Keeping up with increasing subscriber expectations in today's market is not the exclusive domain of service assurance. Service fulfillment plays a critical role as well in ensuring a "first time right" customer experience.[1]

    Customer satisfaction in the telecommunications industry stems from adequate service provisioning, value for money, loyalty and relationship management.[2] An efficient service fulfillment platform automates service order processing to gain speed via flow-through capabilities and to reduce the service order fallout that results from manual processes. This is being recognized by CSPs as they increasingly look to their suppliers for help in achieving higher levels of automation.[3]

    Vendors

    Notable global service fulfillment vendors include Netcracker Technology, Comarch, Cisco, Telcordia (now part of Ericsson), TIBCO, Alcatel-Lucent (now part of Nokia), Amdocs, Oracle, Comptel (now part of Nokia), HP, Tecnotree, Arkipelago and Ericsson.

    See also

    Notes and References

    1. http://www.jdpower.com/corporate/telecom Consumer Expectations Continue to Rise, J.D. Power & Associates
    2. https://archive.today/20120723101551/http://www.atypon-link.com/POMS/doi/abs/10.5555/ijop.2003.12.2.224 Modeling Customer Satisfaction in Telecommunications: Assessing the Effects of Multiple Transaction Points on the Perceived Overall Performance of the Provider, The Production & Operations Management Society
    3. http://www.ossobserver.com/reports/details.cfm?reportID=338 OSS Observer, April 2008