Serious Magic Explained

Serious Magic Inc.
Type:Private company
Successor:Adobe Systems
Foundation:2001
Location City:Folsom, California
Location Country:United States
Industry:Computer software
Products:Visual Communicator, Vlog It!, DV Rack

Serious Magic Incorporated is a software company based in Folsom, California, founded in 2001.[1] It was targeted towards making of video software and communications tools for creative professional, business, consumer, and education markets.[2] Its products included DV Rack, a direct-to-disk field recording and monitoring application, and Visual Communicator, and Vlog It!, a video blogging tool.[3]

On October 19, 2006, Adobe Systems acquired Serious Magic Inc. and its line of products.[4]

Notes and References

  1. Web site: Stocks. https://web.archive.org/web/20121007042146/http://investing.businessweek.com/research/stocks/private/snapshot.asp?privcapId=11882853. 2012-10-07.
  2. Web site: Adobe - Adobe Press Room: For immediate release . 2012-01-16 . dead . https://web.archive.org/web/20111210214709/http://www.adobe.com/aboutadobe/pressroom/pressreleases/200610/101906SeriousMagic.html . 2011-12-10 .
  3. Web site: Loading.... Camcorderinfo.com. August 13, 2019.
  4. Web site: Adobe Acquires Serious Magic Today. October 19, 2006. Armandmorin.com. August 13, 2019.

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