Sergio Bucher Explained

Sergio Bucher
Birth Date:1963 11, df=yes
Birth Place:La Chaux-de-Fonds, Switzerland
Nationality:Swiss/Spanish
Education:Engineer in Applied Mathematics, Ecole Polytechnique Fédérale de Lausanne
Employer:Otto Group
Occupation:Businessman

Sergio Bucher Rodriguez (born November 1963)[1] is a dual-nationality Spanish/Swiss businessman. He became the chief executive of Debenhams in October 2016, succeeding Michael Sharp. He stepped down in 2019 as the business was taken over by lenders.[2] [3] He currently serves as Member of the executive board for the Otto Group [4] and Non-executive director for Namshi.com in Dubai.[5]

Early life

He is half Spanish and half-Swiss.[6] He studied Applied Mathematics Engineering at the École Polytechnique Fédérale de Lausanne.

Career

From 1987 to 1997 he worked for DuPont. He worked from 1998 to 2000 at Grupo Cortefiel in Spain, then from 2000 to 2003 at Inditex in Spain where he founded Inditex's lingerie chain Oysho.[7] From 2004 to 2008 he was general manager for Retail at Nike, Inc. for EMEA, and retail director of Spain and Portugal. He worked from 2009 to 2013 for Puma SE as general manager of global retail.

From 2013 to 2016 he headed Amazon's fashion business in Europe [8] where he centralised fashion activities and opened one of the largest digital content factories in Europe in Shoreditch (London) [9]

In May 2016, it was announced that he would become the chief executive of Debenhams in October 2016.[10] Sergio Bucher was at the helm for three years and oversaw its collapse into administration.[11]

In February 2020, he joined the Otto Group (Otto GmbH) as member of the executive board for Retail and Brands [12] where he oversees a portfolio of multichannel companies such as Crate & Barrel, Freemans & Grattan plc, Manufactum or the sourcing operations of the Otto Group.

Notes and References

  1. Web site: Companies House . 2017-04-27 . 2017-04-28 . https://web.archive.org/web/20170428052010/https://beta.companieshouse.gov.uk/officers/nG05EJhAPiAcHnnHptKig0H5Yl0/appointments . live .
  2. News: Wood . Zoe . 2019-04-18 . Debenhams boss steps down with £700,000 payoff . en-GB . The Guardian . 2023-05-26 . 0261-3077 . 2021-01-30 . https://web.archive.org/web/20210130023543/https://www.theguardian.com/business/2019/apr/18/debenhams-boss-steps-down-with-700000-payoff . live .
  3. News: 2019-04-18 . Debenhams CEO Bucher Steps Down Following Takeover by Lenders . en . Bloomberg.com . 2023-05-26 . 2019-05-04 . https://web.archive.org/web/20190504101623/https://www.bloomberg.com/news/articles/2019-04-18/debenhams-ceo-bucher-steps-down-following-takeover-by-lenders . live .
  4. Web site: Sergio Bucher: Member of the Executive Board, Brands and Retail. 2021-03-25. 2021-12-09. https://web.archive.org/web/20211209014602/https://www.ottogroup.com/en/about-us/management/Vorstand/Sergio-Bucher.php. live.
  5. Web site: Namshi General Trading LLC - Relationship Science. 2021-09-08. relationshipscience.com. 2021-09-08. https://web.archive.org/web/20210908125302/https://relationshipscience.com/organization/namshi-general-trading-llc-114921234. live.
  6. Web site: Profile: Debenhams unearths 'real find' in new boss Sergio Bucher. Retail Week. 2016-05-27. 2016-07-01. https://web.archive.org/web/20160701043617/http://www.retail-week.com/sectors/department-stores/profile-debenhams-unearths-real-find-in-new-boss-sergio-bucher/7007886.fullarticle. live.
  7. Web site: Oysho, la lingerie en toute liberté. LSA. 21 February 2002. 25 March 2021. 1 April 2017. https://web.archive.org/web/20170401144041/http://www.lsa-conso.fr/oysho-la-lingerie-en-toute-liberte,81971. live.
  8. Web site: Gale . Adam . Who is Debenhams CEO Sergio Bucher? . live . https://web.archive.org/web/20160527150611/http://www.managementtoday.co.uk/news/1396499/who-debenhams-sergio-bucher/ . 2016-05-27 . 2016-05-27 . Haymarket Business Interactive .
  9. Web site: Amazon UK to open a studio in Shoreditch. Retail Gazette. 25 November 2014. 25 March 2021. 20 May 2022. https://web.archive.org/web/20220520225025/https://www.retailgazette.co.uk/blog/2014/11/00300-amazon-uk-to-open-a-studio-in-shoreditch/. live.
  10. Web site: Amazon executive to take the reins at Debenhams. 26 May 2016. The Telegraph. 4 April 2018. 14 November 2017. https://web.archive.org/web/20171114171935/http://www.telegraph.co.uk/business/2016/05/26/amazon-executive-to-take-the-reins-at-debenhams/. live.
  11. News: Debenhams boss steps down with £700,000 payoff . the Guardian . 18 April 2019 . en . 24 January 2021 . 30 January 2021 . https://web.archive.org/web/20210130023543/https://www.theguardian.com/business/2019/apr/18/debenhams-boss-steps-down-with-700000-payoff . live .
  12. Web site: Ex-Debenhams chief Sergio Bucher joins Germany's Otto. Fashion Network. 7 January 2020. 25 March 2021. 27 February 2021. https://web.archive.org/web/20210227012049/https://ww.fashionnetwork.com/news/Ex-debenhams-chief-sergio-bucher-joins-germany-s-otto,1172771.html. live.

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