Serenitea Explained

Serenitea
Type:Private
Industry:Beverage
Predecessors:-->
Successors:-->
Founded: in San Juan, Metro Manila, Philippines
Founders:Peter Chen
Juliet Herrera-Chen
Area Served:Philippines
Products:Teas, milk tea
Owners:-->
Num Employees:Around 350[1]
Num Employees Year:2023

Serenitea Cha Kitchen Inc. (d/b/a Serenitea) is a milk tea shop chain based in the Philippines.[2]

History

Serenitea was founded by Peter Chen and his then-fiancée Juliet Herrera. To launch the it, the couple took out a $18,000 loan from their parents.[3] [4] The first Serenitea branch opened in Little Baguio, San Juan, Metro Manila on December 19, 2008, and has since expanded to more than 70 branches nationwide.[5] [6]

Notes and References

  1. News: Peter and Juliet Chen: Blending business and marriage. The Daily Tribune. November 15, 2023. April 21, 2024. Jocelyn. Valle.
  2. Web site: BusinessWorld - Success in a cup of tea. . 16 June 2016.
  3. News: A cup of Serenitea. Alexa. Villano. November 15, 2010. The Philippine Star. April 21, 2024.
  4. Web site: Gopalan . Divya . Messmer . Lukas . Entrepreneur Juliet Herrera-Chen's Path to Serenitea . . August 5, 2015 . June 16, 2016.
  5. News: Twenty-something ‘Serenitea’ founder brews business success. January 21, 2013. GMA News. April 21, 2024.
  6. Web site: About Us. Serenitea. April 21, 2024.