| Ser O Parecer | |
| Cover: | Ser o parecer.jpg |
| Type: | single |
| Artist: | RBD |
| Album: | Celestial |
| Language: | Spanish |
| English Title: | "To Be or To Seem" |
| Released: | September 18, 2006 |
| Recorded: | 2006 |
| Length: | 3:31 |
| Label: | EMI |
| Producer: | Armando Ávila |
| Prev Title: | No Pares |
| Prev Year: | 2006 |
| Next Title: | Tu Amor |
| Next Year: | 2006 |
"Ser O Parecer" is a song by Mexican pop group RBD, from their third studio album Celestial. It was released on September 18, 2006, as the album's lead single. The group recorded a Portuguese version of the song for Celestial (Versão Brasil), which was released two days later.
"Ser O Parecer" was written and produced by Armando Ávila. It was released on 18 September 2006,[1] as the lead single from their third studio album, Celestial. Its Portuguese version "Ser Ou Parecer" was released two days later, on 20 September, also as the lead single for the Brazilian market. The group performed the song live for the first time on October 8, during their concert in Rio de Janeiro, as part of their tour through Brazil, which was filmed and recorded and released on 2 February 2007 as their third live material, under the title Live in Rio.
The song narrates a classic story of unrequited love; it is sung from the point of view of a girl who has fallen for a guy that never pays any attention to her. The lyrics of the song describe the girl's unsuccessful attempts to catch the guy's attention and "despertar el interés vacío", or "awaken the empty interest".
In the United States, "Ser o Parecer" debuted and peaked at position number 84 on the Billboard Hot 100 on the week ending December 16, 2006.[2] [3] On the Hot Latin Songs chart, "Ser o Parecer" entered at number five on the week ending October 28, 2006.[4] [5] In its six-weeks run on the chart, the single climbed to the top position of the chart on the week ending December 2, 2006, topping the chart for two consecutive weeks.[6] [7] [8] [9] "Ser o Parecer" stayed within the top-ten positions of the chart for fifteen consecutive weeks, from October 2006 to February 2007.[10]
EMI announced on October 2, 2006, that the accompanying music video for "Ser o Parecer" was finished. EMI Televisa Music officially released the video on YouTube.[11] It was directed by Esteban Madrazo and filmed in São Paulo, Brazil while the group was touring the country.
The video features all of the members of the group in trashy, post-grunge attire. The video illustrates how the members changed from regular celebrities to international superstars. In addition, it features CGI monster-like creatures on the streets along with the group.
| Year | Ceremony | Award | Result |
|---|---|---|---|
| 2007 | Premios Juventud | La Más Pegajosa | |
| Video Favorito | |||
| Orgullosamente Latino Award | Canción del Año | ||
| Video Latino del Año |
| Chart (2006–07) | Peak position |
|---|---|
| Panama (EFE)[12] | 9 |
| Romania (Airplay 100)[13] | 7 |
| US Billboard Hot 100[14] | 84 |
| US Hot Latin Songs (Billboard) | 1 |
| US Latin Pop Airplay (Billboard)[15] | 1 |
| US Latin Rhythm Airplay (Billboard)[16] | 8 |
| US Latin Tropical Airplay (Billboard)[17] | 10 |
| US Regional Mexican Airplay (Billboard)[18] | 16 |