Sendio Explained

Sendio
Type:Private
Hq Location City:Newport Beach, California
Hq Location Country:United States
Industry:E-mail security
Products:E-mail Security Platform (ESP)

Sendio is a Newport Beach, California-based e-mail security company. The privately held company was founded in 2003 by Tal Golan, who currently serves as the company's president and CTO. By using Sender Address Verification technology, Sendio provides an e-mail security solution which stops spam, viruses, malware, phishing attacks and unsolicited e-mail from reaching the e-mail inbox.[1] [2] In February 2007, Sendio received $4 million in venture capital funding from Vicente Capital, Shepherd Ventures and Athenian Venture Partners.[3] Former Microsoft CIO Rick Devenuti was appointed to the Board of Directors at Sendio in 2007.

Sendio customers include Central DuPage Hospital, Arnerich Massena, Inc., The Leading Hotels of the World, Penn State and Sentinel Real Estate Corporation.

Technology

Sendio's E-mail Security Platform, (formerly named I.C.E. Box) is an appliance solution which eliminates spam and viruses. The E-mail Security Platform (ESP) uses a verification model with first-time, unsolicited senders and scans for viruses and phishing in both directions. Outbound message recipients are added to the user's personal accept contact list. Once authenticated, all subsequent messages from that sender are assured of reaching the recipient's inbox.[4] [5]

ESP combines Silverlisting, a technology which includes a set of low-level SMTP tests to determine the legitimacy of the sending e-mail server, and Sender Address Verification, which verifies the authenticity of first-time, unsolicited senders, and introduces a human element into the process. This combination of Silverlisting and SAV prevents 100% of spam.[6] [7] [8]

ESP employs a verification model similar to the one embraced by millions of social networking users, such as Facebook and LinkedIn, and the “buddy” list model used by leading instant messaging providers such as Skype, Yahoo!, Google and AOL.

Recognition

Sendio's I.C.E. Box was named the "Best of the Best" product of the year in 2006 by Government Computer News and as the eMail Integrity Award Winner 2007 by Tomorrow's Technology Today.[9] [10]

Sendio was named as an emerging vendor by CRN Magazine in the security technology sector in June 2008.[11]

External links

Notes and References

  1. Web site: Defend against a billion spammers (and win). John Breeden . 2006-11-06 .
  2. Web site: I Need Your Help To Fix My Spam Problem. Robert Faletra . 2007-10-29 .
  3. News: Helping Startups Win Investors. Scott Austin . 2007-10-17 . The Wall Street Journal.
  4. Web site: E-mail Security App Thwarts Spam . Trudy Walsh . 2007-10-15 .
  5. Web site: Sendio Launches Email Security Platform. Kelly Jackson Higgins . 2007-10-15 .
  6. Web site: Review: 3 Ways To Kill Spam Dead. Fahmida Y. Rashid. 2008-04-21 .
  7. Web site: Lab test: Sendio I.C.E. Box . Logan G. Harbaugh. 2008-04-09 .
  8. Web site: Sendio I.C.E. Box anti-spam appliance review. Tom Keating. 2008-01-16 .
  9. Web site: And the best of the best is .... John Breeden . 2006-12-11 .
  10. Web site: Winners of the Tomorrow's Technology Today Awards .
  11. Web site: 2008 CRN Emerging Vendors: The List . 2008-06-27 .

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