Send It! Explained

Send It!
Cover:Send It! by Hooligan Hefs.png
Type:single
Artist:Hooligan Hefs
Length:2:31
Producer:Open Till L8
Prev Title:Party With Gang
Prev Year:2020
Next Title:Don't Cross the Line
Next Year:2021

"Send It!" is a song by Australian hip-hop musician Hooligan Hefs, released as a standalone single on 18 November 2020 through DB Music and Warner Music Australia.[1] It debuted and peaked at number 31 on the ARIA Singles Chart, becoming Hefs' highest entry to date.

At the 2021 ARIA Music Awards, the song was nominated for Song of the Year.[2] At the APRA Music Awards of 2022, the song was nominated for Most Performed Hip Hop/Rap Work.[3]

Background

Alongside hip-hop artist Open Till L8, Hooligan Hefs recalled that when they conjured up the song, they "knew it was a big tune" with Hefs saying upon release that he was "keen to finally get it out to the people. This is the song for summer, grab your drink, Send It! and party hard."[4]

Critical reception

Al Newstead from triple j called the song "an unapologetically energetic party banger".[4]

Brittany Jenke from Tone Deaf called the song "an absolute banger", saying "it's got absolutely everything you could ever want in a hip-hop jam – thrilling beats, a driving chorus and unparalleled rhythms that will get you moving about right quick". Jenke opined the song "...marks a monumental moment in Hooligan Hefs' music career, helping him to redefine the genre of homegrown hip-hop and cementing him in the music scene as an artist with his own trail to blaze".[5]

Music video

The music video was produced by Jaen Collective, directed by Jon Baxter and released on 18 November 2020. In the video, Hooligan Hefs is wearing a hi-vis vest and drives around on a postie bike before arriving at a party after the day's work.

Charts

Weekly charts

Chart (2020–2021)! scope="col"
Peak
position
New Zealand Hot Singles (RMNZ)[6] 9
Tinie Tempah remix
New Zealand Hot Singles (RMNZ)[7] 10

Year-end charts

Chart (2021)! scope="col"
Position
Australia (ARIA)[8] 87

Notes and References

  1. Web site: Send It! – Single by Hooligan Hefs on Apple Music . . 16 January 2021.
  2. Web site: ARIA Awards nominees revealed: Amy Shark & Genesis Owusu lead the charge . . 20 October 2021 . 24 October 2021 . Kelly, Vivienne . https://web.archive.org/web/20211020000045/https://themusicnetwork.com/2021-aria-awards-nominees/ . 20 October 2021 . live.
  3. Web site: Nominees Revealed for 2022 APRA Music Awards. The Industry Observer. 7 April 2022. 9 April 2022.
  4. Web site: First Spin: Hooligan Hefs releases new summer banger "Send It!" . . 18 November 2020 . 16 January 2021 . Fuamoli, Sose.
  5. Web site: "SEND It" by Hooligan Hefs isn't the banger we deserve, but it's the banger we need . Tone Deaf. 18 December 2020. 16 January 2021.
  6. Web site: NZ Hot Singles Chart for week of 29 November 2020 . . 29 November 2020 . 17 July 2021 . https://web.archive.org/web/20201130131259/https://nztop40.co.nz/chart/hotsingles?chart=4981 . 30 November 2020 . live .
  7. Web site: NZ Hot Singles Chart for week of 28 June 2021 . . 28 June 2021 . 26 June 2021 . https://web.archive.org/web/20210625221445/https://nztop40.co.nz/chart/hotsingles?chart=5103 . 25 June 2021 . live .
  8. Web site: ARIA Top 100 Singles for 2021. Australian Recording Industry Association. 11 January 2022.