Gil Puyat Avenue Explained

Country:PHL
Type:N
Route:190
Gil Puyat Avenue
Alternate Name:Buendia Avenue
Marker Image:
Image Notes:Gil Puyat Avenue westbound from Gil Puyat LRT Station, Pasay
Maint:the Department of Public Works and Highways
Length Km:5.4
Length Round:1
Allocation:
  • from Roxas Boulevard to EDSA
Direction A:West
Terminus A:Jose W. Diokno Boulevard / Atang Dela Rama Street / Zoilo Hilario Street in Pasay
Junction:
    Direction B:East
    Terminus B: in Makati
    Cities:Makati and Pasay

    Senator Gil J. Puyat Avenue, also known simply as Gil Puyat Avenue and by its former official name Buendia Avenue, is a major arterial thoroughfare which travels east–west through the cities of Makati and Pasay in western Metro Manila, Philippines. It is one of the busiest avenues in Metro Manila linking the Makati Central Business District with the rest of the metropolis.

    The entire route currently forms part of National Route 190 (N190) of the Philippine highway network. Part of the avenue from Roxas Boulevard to EDSA was previously designated as a component of Circumferential Road 3 of the Metro Manila Arterial Road System.[1]

    Etymology

    Since 1982, this 4- to 12-lane divided avenue takes its name from Gil J. Puyat, a Filipino senator who served from 1951 to 1972.[2] It was originally named Buendia Avenue after Nicolas Buendia, a Katipunero and politician from Bulacan.[3] Additionally, Buendia is a Spanish surname that comes from an interjection of the phrase buenos días, meaning "good morning".

    Alternate names

    According to the Department of Public Works and Highways, the avenue's extension from Roxas Boulevard to Jose W. Diokno Boulevard in Pasay also has alternative names that vary per segment. Its segment from Roxas Boulevard to the zipper lane of Magdalena Jalandoni Street is alternatively known as Spine Road, while its segment from thereon to Atang Dela Rama Street is alternatively known as Manila Film Center Main Road, after the Manila Film Center. Both are designated as national tertiary roads.[4]

    "Gil Tulog" publicity stunt

    In July 2024, several street signs along the avenue in Makati were renamed to "Gil Tulog Avenue" as part of a publicity stunt by Wellspring, a melatonin brand, in collaboration with Gigil Advertising Agency.[5] [6] [7] The name was a pun on the Filipino words tulog (sleep) and puyat (lack of sleep). On July 26, however, Makati mayor Abby Binay ordered the removal of these signs, citing that city officials had approved the stunt without her knowledge, stating that the request would have been rejected had it reached her office. The stunt was also criticized by Gil Puyat's family, who called it a "disrespect" to their family name and filed charges against Gigil with the Ad Standards Council.[8] [9] Both Wellspring and Gigil later issued separate apologies to the Puyat family, with Wellspring also apologizing to Binay.[10] [11]

    Route description

    The avenue begins at an unsignaled intersection with Jose W. Diokno Boulevard and Atang Dela Rama Street as the continuation of Zoilo Hilario Street in Bay City, Pasay. It then intersects Macapagal Boulevard, Magdalena Jalandoni Street, Roxas Boulevard, F.B. Harrison, Leveriza, Donada, and A. Luna Streets.[12] West of its intersection with Taft Avenue, several bus terminals are located along the avenue, including JAC Liner and DLTB Co.

    It enters the city of Makati as it crosses the Estero de Tripa de Gallina. It narrows as a four-lane road from Edison Street to Osmeña Highway. After its intersection with Osmeña Highway, it becomes divided by a center island once again for the rest of its route as it traverses the Makati Central Business District. Past Ayala Avenue, it enters Bel-Air and several office buildings were located along the avenue including Petron Megaplaza and Pacific Star Building, both were used to the tallest buildings from 1989 to 1992 and 1998 to 2000, respectively. It then intersects some of the CBD's streets, Nicanor Garcia Street, Makati Avenue, Paseo de Roxas, and the Urdaneta Avenue, which provides access into the gated Urdaneta Village, before meeting Kalayaan Flyover and its eastern terminus at Epifanio de los Santos Avenue (EDSA). The avenue also has an extension into the gated Forbes Park in Makati as Buendia Avenue Extension.

    It is also part of clearway scheme from Roxas Boulevard in Pasay to Edison Street in Makati. The Pasay streets of Leveriza, F.B. Harrison, Donada/A. Luna, Taft Avenue, Sandejas/Fernando, Dominga/P. Burgos, Tramo Street, and Emilia Street are not allowed to cross the avenue, instead the motorists can use the U-turn slots 100m (300feet) away to reach their destinations. The section between Edison and Malugay Streets are not allowed to turn left. Instead, motorists have to use side streets to reach their destinations.[13]

    History

    Based on a 1946 map of Pasay, the avenue traces its origin as a short street named Calle Buendia, stretching between Calle P. Burgos (its portion north of the avenue is now Dominga Street) and Calle Luna (now Donada Street) in Pasay.[14] It was later extended westward to the Manila Bay shoreline, occupying the former Calle Ochoa in Pasay, and eastward to the former Nielson Field in Makati.[15] Subsequently, it was extended to the present-day Bay City reclamation to the west and to EDSA to the east, following the development of the Makati Central Business District.[16] On November 14, 1982, Buendia Avenue was officially renamed to Senator Gil J. Puyat Avenue by virtue of Batas Pambansa Bilang 312.

    Landmarks

    Gil Puyat Avenue travels between the neighborhoods of Leveriza, San Jose, San Isidro, and Santa Clara in Pasay and barangays Palanan, San Isidro, San Antonio, Pio del Pilar, San Lorenzo, Bel-Air, and Urdaneta in Makati. It is the site of some of the tallest buildings in Metro Manila, such as RCBC Plaza on the junction with Ayala Avenue and Petron Megaplaza, the country's tallest building from 1998 to 2000. It also hosts the Pacific Star Building, Grand Soho Makati, The World Centre, One Central Makati, Exportbank Plaza, as well as the New Makati Central Fire Station[17] and headquarters of the Department of Trade and Industry, the Department of Tourism, and Philippine Board of Investments.

    The stretch of Gil Puyat between Makati Avenue and Paseo de Roxas hosts the headquarters of the Metropolitan Bank and Trust Company (under demolition) and Development Bank of the Philippines on Roxas Triangle. Several educational institutions are also located on the avenue such as Pasay City Academy, Andres Bonifacio Elementary School, and the Makati campuses of Far Eastern University, Centro Escolar University, and iAcademy; Mapúa University used to have its Makati campus along the avenue. The avenue's other notable landmarks in Makati are the Makati Central Post Office, One Pacific Place, Burgundy Tower, West of Ayala Tower, Teleperformance Center, and SM Cyber Makati. The avenue is also the location of government offices such as the Central Offices of the Philippines' Department of Tourism, Philippine Guarantee Corporation, Metro Manila offices of National Police Commission, and Bureau of Internal Revenue's district offices serving Pasay, Makati, and south National Capital Region, respectively.[18]

    Gil Puyat Avenue in Pasay is the site of Networld Hotel Spa and Casino, World Trade Center Manila, and the CCP Open Grounds. The intersection with Taft Avenue is the location of several provincial bus terminals, including DLTBCo, JAM Liner, JAC Liner, and Green Star Express.

    Transportation

    Gil Puyat Avenue is a major stop on three lines of the Metro Manila Transit System.

    Green Frog Transport Corp. operate hybrid buses serving the route between Gil Puyat and Kalayaan Avenue, as well as the bus transit between Parañaque Integrated Terminal Exchange and Bonifacio Global City.[19] [20] It is also served by provincial buses with terminals along the avenue's section in Pasay, as well as regular and air-conditioned jeepneys.

    References

    14.5586°N 121.0097°W

    Notes and References

    1. Web site: Latest alignment of all radial and circumferential roads in Metro Manila. Freedom of Information Philippines. Department of Public Works and Highways. April 3, 2024.
    2. An Act Changing the Name of Buendia Avenue in the Municipality of Makati and Pasay City, Both in Metro Manila, to Senator Gil J. Puyat Avenue. BP. 312. November 14, 1982. May 2, 2021.
    3. Web site: Nicolas Buendia (1916-1919). Bulacan, Philippines.
    4. Web site: Road and Bridge Inventory. Department of Public Works and Highways. 31 May 2023.
    5. News: Did Makati just change Gil Puyat to Gil Tulog Avenue?. Vernon. Sarne. July 25, 2024. July 25, 2024. VISOR.PH.
    6. News: Adriatico . Abigail . Melatonin brand under fire after marketing stunt changes Gil Puyat Ave. sign to Gil Tulog Ave. . July 26, 2024 . Manila Standard . July 26, 2024.
    7. News: Di na puyat! Gil Puyat Ave. sa Makati, 'Gil Tulog' na?. Filipino. Richard. De Leon. July 25, 2024. July 25, 2024. Balita.
    8. News: Ku . Russell . 'Violated': Puyat family says ‘Gil Tulog’ signs for marketing stunt crossed the line . July 26, 2024 . Rappler . July 26, 2024.
    9. News: Gil Puyat family files complaint vs ad agency in viral ‘Gil Tulog’ campaign. Jekki. Pascual. ABS-CBN News. July 26, 2024. July 27, 2024.
    10. News: Wellspring, nag-sorry sa 'Gil Tulog' campaign; ad agency sa likod nito, inireklamo ng pamilya Puyat. Filipino. July 26, 2024. August 3, 2024. GMA Integrated News.
    11. News: Gigil ad agency apologizes to Puyat family for ‘Gil Tulog’ campaign. Jon Viktor. Cabuenas. July 30, 2024. August 3, 2024. GMA Integrated News.
    12. RA. 9468. An Act Renaming Bay Boulevard Located in Pasay City, Extending Up to Parañaque City, as Jose W. Diokno Boulevard . May 15, 2007. June 10, 2023.
    13. News: MMDA schemes, Makati don't mix. Philippine Daily Inquirer. January 15, 2004. Nikko. Dizon.
    14. Buenaventura . Fidel . Municipality of Pasay . Municipality of Pasay . https://nlpdl.nlp.gov.ph/CG02/M01/bs/NLP00CG0000000204.htm . 1946 . 1:8000 . National Library of the Philippines . NLP00CG0000000204 . May 25, 2024.
    15. Manila, Philippines map . August 1945 . American Red Cross Service Bureau . May 25, 2024.
    16. Map : Makati, Philippines 1968, Map of municipality of Makati, Province of Rizal, Philippines . 1968. December 31, 2021. 1:10000. Antique Vintage Reproduction.
    17. News: Makati unveils new police, fire station in San Antonio village. July 1, 2024. July 10, 2024. INQUIRER.net. John Eric. Mednoza.
    18. Web site: Regional/District Offices. Bureau of Internal Revenue. June 13, 2023.
    19. News: Hybrid buses ply Makati's streets. Iris. Gonzales. Philippine Star. May 13, 2013. October 12, 2013.
    20. Web site: May 27, 2020. Resolution No. 99 Series of 2020. November 18, 2020. Land Transportation Franchising and Regulatory Board.