Selver Explained

Selver
Type:Supermarket
Owner:Tallinna Kaubamaja Grupp
Foundation:1995
Area Served:Estonia
Locations:72

Selver is a chain of supermarkets and hypermarkets operating in Estonia. Selver is a subsidiary of Tallinna Kaubamaja Grupp. The chain was established in 1995 with the opening of Punane Selver in Lasnamäe, Tallinn. Expansion outside of Tallinn began on 10 May 2002 with the opening of Mai Selver in Pärnu. Since 18 December 2008 Selver also operated in Latvia, but at the end of 2009 due to the financial crisis Selver was forced to close all its 6 supermarkets in Latvia.[1] There are currently 73 stores in operation all over Estonia (as of August 2022).

In 2012 – Kulinaaria OÜ – a subsidiary of AS Selver was created. Kulinaaria, which has grown into the most modern food producer in the Baltics, currently supplies Selveri Köök’s food to Selver stores across Estonia. Other clients include the convenience stores of Olerex and Alexela, as well as Tallink ships. In addition to the Selveri Köök brand, the Van Kook and Gurmee Catering brands have also been established. [2]

In 2021, the home delivery area of the Selver e-store expanded to all of Estonia. With the expansion, e-Selver became the only e-grocery store that delivers goods home by courier to every county in mainland Estonia and the large islands throughout their entire extent.[3] [4]

Annual sales

Selver gross sales (in million Euros):

Stores

Hypermarkets

LocationAddressSize (m2)Opening times
Kadaka SelverKadaka tee 56a, Tallinn46008. October 1998
Pirita SelverRummu tee 4, Tallinn400023. May 2000
Järve SelverPärnu maantee 238, Tallinn700027. September 2000
Tondi SelverTammsaare tee 62, Tallinn280017. May 2001
Torupilli SelverVesivärava 37, Tallinn280012. December 2002
Peetri SelverVeesaare tee 2, Rae Vald300014. November 2013
Viimsi SelverSõpruse tee 15, Viimsi Vald250013. August 2015
T1 SelverPeterburi tee 2H, Tallinn35008. November 2018

Supermarkets

LocationAddressSize (m2)Opening times
Punane SelverPunane 46100019. December 1995
Mai SelverPapiniidu 42150010. May 2002
Merimetsa SelverPaldiski maantee 56230030. May 2002
Krooni SelverF.G. Adoffi 1123005. October 2002
Männimäe SelverRiia maantee 35120017. October 2002
Saare SelverTallinna 67200010. June 2004
Anne SelverKalda tee 43320026. May 2005
Ringtee SelverAardla 11423002. June 2005
Suurejõe SelverSuur-Jõe 57200018. August 2005
Valga SelverRaja 5130015. September 2005
Pelgulinna SelverSõle 51150029. October 2005
Mustakivi SelverMustakivi 3a200013. October 2005
Sõbra SelverSõbra 4115008. December 2005
Veeriku SelverVitamiini 1320015. December 2005
Jõhvi SelverNarva maantee 814004. May 2006
Jaamamõisa SelverJaama 74140012. April 2007
Jõgeva SelverKesk 3a/480019. July 2007
Põltsamaa SelverJõgeva maantee 1a170018. December 2007
Kohtla-Järve SelverJärveküla tee 68130013. March 2008
Hiiumaa SelverRehemäe, Linnumäe küla190029. May 2008
Marienthali SelverPaldiski maantee 56200019. June 2008
Põlva SelverJaama 1210003. July 2008
Ülejõe SelverTallinna maantee 93a190024. July 2008
Paide SelverAiavilja 4130028. August 2008
Keila SelverPiiri tänav 12220020. November 2008
Kakumäe SelverRannamõisa tee 6200023. March 2009
Rannarootsi SelverRannarootsi tee 1150026. March 2010
Saku SelverÜksnurme tee 2180017. May 2012
Vahi SelverVahi 62100013. December 2012
Rapla SelverTallinna maantee 4170020. December 2012
Läänemere SelverLäänemere tee 2814007. March 2013
Aardla SelverVõru 77120020. June 2013
Centrumi SelverTallinna maantee 2210001. November 2013
Astri SelverTallinna maantee 41170019. June 2014
Kärberi SelverK. Kärberi 20/20a13007. April 2016
Arsenali SelverErika 16150027. October 2016
Maardu SelverNurga 310001. December 2016
Tähesaju SelverTähesaju tee 1/3150020. April 2017
Balti Jaama Turu SelverKopli 1120019. May 2017
Laagri SelverPärnu mnt 554180014. December 2017
Kolde SelverSõle 31180022. November 2018
Kagukeskuse SelverKooli 6, Võru160026. March 2020
Pärnu Keskuse SelverLai 5, Pärnu110019. March 2021
Priisle SelverPriisle 1, Tallinn100016. June 2022

Selver ABC

LocationAddressSize (m2)Opened in
Balti jaama Selver ABCToompuiestee 37, Tallinn60028. november 2013
Sepapaja Selver ABCSepapaja 2, Tallinn10008. juuni 2017
Kotka Selver ABCKotka 12, Kotka Tervisemaja C-korpus50016. november 2017
WOW Selver ABCMerikotka 1, Kuressaare6009. juuli 2020
Valdeku Selver ABCVabaduse pst 54b, Tallinn2006. October 2020
Liivalaia Selver ABCLiivalaia 7, Tallinn20013. October 2020
Laulasmaa Selver ABCKloogaranna tee 26, Laulasmaa50021. October 2020
Kadrioru Selver ABCNarva mnt 90, Tallinn60028. October 2020
Veskitammi Selver ABCVeskitammi 10, Laagri70004. November 2020
Nõmme Selver ABCJaama 2, Tallinn60011. November 2020
Ristiku Selver ABCTelliskivi 24, Tallinn30018. November 2020
Kreutzwaldi Selver ABCKreutzwaldi 21, Tallinn60026. November 2020
Vana-Pärnu Selver ABCHaapsalu mnt 41, Pärnu8002. December 2020
Oja Pärnu Selver ABCLiblika 6, Pärnu5006. January 2021
Raatuse Selver ABCRaatuse 20, Tartu50013. January 2021
Ranna Selver ABCKarusselli 91, Pärnu20020. January 2021
Ümera Selver ABCRiia maantee 79, Tartu30027. January 2021
Rukkilille Selver ABCTuglase 14, Tartu3003. February 2021
Laine Selver ABCMai 4, Pärnu40010. February 2021

Delice supermarkets

LocationAddressSize (m2)Opened in
Viimsi DeliceRandvere tee 6, Viimsi180013. August 2008
Solarise DeliceEstonia pst 9, Tallinn228010. October 2009

Former stores

Comarket
Type:Supermarket
Owner:Tallinna Kaubamaja Grupp
Fate:Rebranded as Selver ABC in 2021
Foundation:2002
Area Served:Estonia
Locations:16

Comarket

Comarket was a chain that started in 2002, the owner was ABC Supermarkets before being bought by Selver in 2020. The company that owned it used to be a sister company before being merged in May 2020. Selver announced about Comarket being rebranded as Selver ABC which started from October 2020. By the end of November all stores in Tallinn except Marja Comarket were rebranded.[5] Due to Marja Comarket being close to Marienthali Selver the store was closed. Rebranding finished on 10 February 2021 with the last store closing on 17 February and the Comarket brand no longer exists.

LocationAddressOpenedNotes
Valdeku ComarketVabaduse pst 54b, TallinnOpened as Valdeku Selver ABC on 6 October 2020.
Liivalaia ComarketLiivalaia 7, TallinnOpened as Liivalaia Selver ABC on 13 October 2020.
Laulasmaa ComarketKloogaranna tee 26, LaulasmaaOpened as Laulasmaa Selver ABC on 21 October 2020.
Kadrioru ComarketNarva mnt 90, TallinnOpened as Kadrioru Selver ABC on 28 October 2020.
Laagri ComarketVeskitamme 10, LaagriOpened as Veskitammi Selver ABC on 4 November 2020.
Nõmme ComarketJaama 2, Tallinn31 May 2004Opened as Nõmme Selver ABC on 11 November 2020.
Pelgulinna ComarketTelliskivi 24, TallinnOpened as Ristiku Selver ABC on 18 November 2020.
Kreutzwaldi ComarketNarva mnt 21, TallinnOpened as Kreutzwaldi Selver ABC on 26 November 2020.
Vana-Pärnu ComarketHaapsalu mnt 41, PärnuOpened as Vana-Pärnu Selver ABC on 2 December 2020.
Oja ComarketLiblika 6, PärnuOpened as Oja Pärnu Selver ABC on 6 January 2021.
Raatuse ComarketRaatuse 20, TartuOpened as Raatuse Selver ABC on 13 January 2021.
Ranna ComarketKarusselli 91, TartuOpened as Ranna Selver ABC on 20 January 2021.
Ümera ComarketRiia 79, TartuOpened as Ümera Selver ABC on 27 January 2021.
Rukilill ComarketTuglase 2, TartuOpened as Rukkilille Selver ABC on 3 February 2021.
Mai ComarketMai 4, PärnuOpened as Laine Selver ABC on 10 February 2021.
Marja ComarketMustamäe tee 45, TallinnClosed.

External links

Notes and References

  1. News: Tough decisions today mean improved results tomorrow. The Baltic Times. 16 March 2010.
  2. Web site: Randel . More about Kulinaaria's history . 2022-08-10 . Kulinaaria . en-US.
  3. Web site: 27 May 2021. Selveri e-poe teenus laieneb alates juunist kogu Eestile. 4 Oct 2021. Kaubandus.
  4. Web site: 28 May 2021. Selveri e-poe teenus laieneb kogu Eestile. 4 Oct 2021. Hiiu Leht.
  5. Web site: ERR . 2020-09-11 . Comarket stores to become Selver outlets starting October . 2022-08-10 . ERR . en.