Seeing the Big Picture | |
Author: | Kevin R. Cope |
Country: | United States |
Language: | English |
Subject: | Business Acumen |
Genre: | non-fiction |
Publisher: | Greenleaf Book Group |
Pub Date: | March 2012 |
Media Type: | Print (Hardcover), E-book |
Pages: | 176 |
Isbn: | 978-1608322466 |
Seeing the Big Picture: Business Acumen to Build Your Credibility, Career, and Company is a self-help book published in March 2012 by Greenleaf Book Group. Written by the founder of Acumen Learning, Kevin R. Cope, it is a covers the topic of business acumen.[1] The author opines that a deep understanding of a company can make its employees' work more fulfilling and purpose-driven by highlighting how they influence the success of their team, department, or organization.
Cope presents what are described as five business drivers: cash, profit, assets, growth, and people. He argues that these are the building blocks of any business and contribute to its overall success.[2]
On March 25, Seeing the Big Picture reached number 4 on the New York Times Best Seller list.[3] It has been described as "an MBA in under 180 pages."[4]