Chloé Explained

Chloé
Type:	Subsidiary
Founders:	Gaby Aghion Jacques Lenoir
Location City:	Paris
Location Country:	France
Key People:	Chemena Kamali
Industry:	Fashion
Parent:	Richemont

Chloé (in French pronounced as /klɔe/) is a French luxury fashion house founded in 1952 by Gaby Aghion. During the next year of 1953 Aghion joined forces with Jacques Lenoir,^[1] formally managing the business side of the brand, allowing Aghion to purely pursue the creative growth of Chloé. Its headquarters are located in Paris. The house is owned by luxury brands holding company Richemont Group. Chloé has been worn by many celebrities, including Marion Cotillard, Sienna Miller, Madonna, January Jones, Maggie Gyllenhaal, Kirsten Dunst, Cameron Diaz, Emma Stone, Clémence Poésy and Katie Holmes.^[2] The brand is characterized by a youthful and bohemian aesthetic, and has produced several successful fragrances. As of October 2023, Chemena Kamali is its creative director.^[3]

History

Chloé was founded in 1952 by Egyptian-born Gaby Aghion, who sought to offer luxury prêt-à-porter (ready-to-wear)—a concept new at that time.^[4] Gaby Aghion and her partner Jacques Lenoir continued to run the house until 1985, when Chloé was bought by Alfred Dunhill Ltd. (now part of Richemont).

Timeline

• 1952: Chloé is founded by Gaby Aghion, a Parisian of Egyptian-Jewish origin. She and her partner, Jacques Lenoir, were among the first to become aware of the rising demand for collections that could merge the strict requirements of haute couture and those of ready-to-wear.
• 1956: The first collection is introduced at Café de Flore, one of their favorite cafes and the meeting place of artists in Paris. The collection was designed by Gaby Aghion and made by a first assistant at Lelong. Gaby Aghion and Jacques Lenoir start hiring young talented designers, who would eventually make a name of their own: Christiana Bailly, Michèle Rosier, Maxime de la Falaise, Graziella Fontana, Tan Giudicelli, Guy Paulin, Carlos Rodriguez.
• 1966: Karl Lagerfeld is the main designer and Chloé becomes one of the symbolic brands of the 1970s. Among its customers : Jackie Kennedy, Brigitte Bardot, Maria Callas and Grace Kelly.
• 1971: The first Chloé boutique opens at the 3 rue Gribeauval in Paris.
• 1985: The company is acquired by the Richemont group.
• 1980s: Chloé keeps working with promising and eventually famous artistic directors: Martine Sitbon in 1988, Karl Lagerfeld in 1992.
• 2001: Kirsten Dunst, Natalie Portman, and Lou Doillon become customers.
• 2002: Chloé launches a line of bags, small leather goods and shoes. Among Phoebe Philo’s notable achievements at the brand was introducing the Paddington bag, a leather handbag that became one of the first “It” bags.^[5]
• 2009: Hannah MacGibbon introduces her first collection in March at the Spring-Summer 2009 runway. She cited the fashion illustrations of Antonio Lopez as an inspiration. American actress, former model and fashion designer Chloë Sevigny becomes a spokesperson for the company.
• 2023: Chloé collaborates with Angelina Jolie's newly launched fashion brand, Atelier Jolie.^{[6] [7] [8]}
• 2024: Chloé Perfume names Guan Xiaotong as its first Chinese brand ambassador.^[9]

Artistic directors

• 1974–1988: Karl Lagerfeld^[10]
• 1988–1992: Martine Sitbon^[11]
• 1992–1996: Karl Lagerfeld^[12]
• 1997–2001: Stella McCartney
  • 2001–2006: Phoebe Philo 2006–2008: Paulo Melim Andersson^[13]
• 2008–2011: Hannah MacGibbon^[14]
• 2011–2017: Clare Waight Keller
• 2017–2020: Natacha Ramsay-Levi^{[15] [16] [17]}
• 2020–2023: Gabriela Hearst
• 2023–present: Chemena Kamali^{[18] [19] [20]}

CEOs

• 1999–2009: Ralph Toledano^[21]
• 2010–2019: Geoffroy de la Bourdonnaye
• 2019–2023: Riccardo Bellini^[22]
• 2024–present: Laurent Malecaze^[23]

See by Chloé

Established as a diffusion line in 2001, See by Chloé at its peak represented about 10 percent of Chloé's total business. Designers included Laure de Sade (2011–2012).^[24] In 2022, the brand announced plans to phase out its See by Chloé business over the following three years.^[25] For the time of the brand's existence, Italy’s SINV SpA held the license for production of See by Chloé ready-to-wear, and also handled distribution for all but certain European markets.^[26] Bags, shoes and jewelry under the label were produced and distributed in house.^[27]

Other products

Beauty products

In 1973, Chloé introduced its first scent, Chloé Classique.^[28] With the purchase of Unilever Cosmetics International in 2005, Coty acquired the perfume license for Chloé, among other brands.^[29] In 2012, Coty launched a See by Chloé fragrance.^[30]

Eyewear

For corrective eyewear frames and sunglasses, Chloé has had licensing agreements with Marcolin (from 1998),^[31] Marchon Eyewear (2012–2019)^[32] and Kering Eyewear (since 2020).^[33]

Advertising campaigns

For its advertising campaigns, Chloé has been working with photographers like Tom Munro (1998), Taryn Simon (2000–2001),^[34] Craig McDean (2003),^[35] Terry Richardson (2004),^[36] Inez van Lamsweerde and Vinoodh Matadin (2006, 2010),^{[37] [38]} Ryan McGinley (2018),^[39] Steven Meisel (2019),^[40] Mario Sorrenti (2021)^[41] and David Sims (2024).^[42] The campaigns have featured actresses Chloë Sevigny (2008–2010), Clémence Poésy (2008–2010, 2014),^{[43] [44]} and Ariane Labed (2018).^[45]

Locations

Chloé's headquarters are located at Avenue Percier, 8th arrondissement of Paris. The regional offices are in New York, Tokyo, Shanghai, Hong Kong and Dubai.

Chloé has boutiques in Toronto, Bal Harbour, Costa Mesa, Las Vegas, New York City, Beijing (2), Sydney, Shanghai (2), Shenzhen, Hong Kong (2), Singapore, Kaohsiung, Taipei (3), Bangkok, Bandung, Paris, Munich, Porto Cervo, Moscow (2), Marbella, Istanbul, London, Tokyo (2), Nagoya, Salmiya, Beirut, Doha, Seoul, Zurich, Dubai (2) and Kuwait.

In 2017, Chloé inaugurated Maison Chloé, its new multifunctional cultural space located at 28 Rue de La Baume, which houses the brand's showrooms, VIP fitting rooms and working archives.^[46]

Sponsoring

Since 2012, Chloé has been sponsoring the annual Prix Chloé at the Festival de Mode de Hyères. In 2016, the brand also sponsored the Port Eliot Festival.^[47]

Recognition

• 2023: Human Capital & Social Impact Award – Camera Nazionale della Moda Italiana (CNMI) Sustainable Fashion Awards^{[48] [49]}

External links

• Chloé's official site

Notes and References

1. "Chloé - Biographies ." retrieved 13 August 2014.
2. http://www.chloe.com/#/contact/find-a-chloe-office/en Chloé Offices
3. https://www.reuters.com/business/retail-consumer/chemena-kamali-appointed-creative-director-french-fashion-house-chloe-2023-10-09/#:~:text=PARIS%2C%20Oct%209%20(Reuters),Paris%20Fashion%20Week%20in%20February. Chemena Kamali appointed creative director at French fashion house Chloe
4. Book: Mower, Sarah. Chloe: Attitudes. 2013. Rizzoli Intl Pubns. 978-0847838523.
5. Nina Jones (28 September 2012), Chloé’s Revolving Door Women's Wear Daily.
6. Web site: On sait enfin à quoi ressemblera la collection signée Angelina Jolie et Chloé . 19 January 2024 . Vogue France.
7. Web site: Chloé, c'est du Jolie ! . 19 January 2024 . Stylist.
8. Web site: Chloé et Atelier Jolie dévoilent leur collaboration . 19 January 2024 . Fashion United.
9. Web site: Chloé Perfume Appoints Guan Xiaotong As First Chinese Ambassador . 15 April 2024 . Jing Daily.
10. [Suzy Menkes]
11. Elizabeth Paton (27 September 2017), The New Chloé Girl New York Times.
12. [Suzy Menkes]
13. Miles Socha (12 October 2006), Chloe Taps Paulo Melim Andersson as Designer Women's Wear Daily.
14. Web site: From the Archive: The Many Designers of Chloé . 29 January 2024 . WWD.
15. Pascale Denis and Dominique Vidalon (10 March 2017), French fashion label Chloe names new creative director Reuters.
16. Elizabeth Paton (27 September 2017), The New Chloé Girl New York Times.
17. Miles Socha (3 December 2020), Natacha Ramsay-Levi Steps Down at Chloé Women's Wear Daily.
18. Web site: Chloé: Chemena Kamali est la nouvelle directrice de la créationChloé: Chemena Kamali est la nouvelle directrice de la création . 19 January 2024 . Fashion Network.
19. Web site: Chemena Kamali fait son grand retour chez Chloé et succède à Gabriela Hearst à la tête de la création . 19 January 2024 . BFMTV.
20. Web site: Qui est Chemena Kamali, qui remplace Gabriela Hearst chez Chloé ? . 19 January 2024 . ELLE.
21. https://wwd.com/fashion-news/fashion-features/article-1077948/ TOLEDANO NAMED CHLOE CEO, CHAIRMAN
22. Miles Socha (31 October 2019), EXCLUSIVE: Chloé Names New CEO Women's Wear Daily.
23. Miles Socha (13 December 2023), Chloé Has a New CEO — and He Comes From Dunhill Women's Wear Daily.
24. Miles Socha (7 March 2011), Laure de Sade to Design See by Chloé Women's Wear Daily.
25. Miles Socha (25 March 2022), EXCLUSIVE: Chloé Is Phasing Out Its ‘See by Chloé’ Label Women's Wear Daily.
26. Miles Socha (7 March 2011), Laure de Sade to Design See by Chloé Women's Wear Daily.
27. Miles Socha (7 March 2011), Laure de Sade to Design See by Chloé Women's Wear Daily.
28. Miles Socha and Jennifer Weil (14 September 2007), Chloe, Coty Chart Fragrance Growth Women's Wear Daily.
29. Damian Reece (21 May 2005), Unilever sells its perfumes business to Coty of the US The Independent.
30. Julie Naughton (6 December 2012), Coty Launching See by Chloé Fragrance Women's Wear Daily.
31. https://wwd.com/fashion-news/fashion-features/article-1093876/ MARCOLIN GETS CHLOE LICENSE FOR EYEWEAR
32. Luisa Zargani (4 June 2020), Kering Eyewear, Chloé Ink New Partnership Women's Wear Daily.
33. Luisa Zargani (4 June 2020), Kering Eyewear, Chloé Ink New Partnership Women's Wear Daily.
34. Miles Socha and Robert Murphy (26 January 2001), Paris: It’s Sex And The City Women's Wear Daily.
35. Laure Guilbault (28 September 2012), Chloé’s Campaigns: Spirited Away Women's Wear Daily.
36. Laure Guilbault (28 September 2012), Chloé’s Campaigns: Spirited Away Women's Wear Daily.
37. Jennifer Weil (23 July 2010), Chloé Sends a Spritz of Love Women's Wear Daily.
38. Laure Guilbault (28 September 2012), Chloé’s Campaigns: Spirited Away Women's Wear Daily.
39. Jennifer Weil (31 January 2018), EXCLUSIVE: Chloé Readies Introduction of Nomade Fragrance Women's Wear Daily.
40. Alice Newbold (3 January 2019), This Is What Female Utopia Looks Like, According To Chloé's Natacha Ramsay-Levi British Vogue.
41. Laure Guilbault (28 September 2012), Chloé’s Campaigns: Spirited Away Women's Wear Daily.
42. Miles Socha (5 February 2024), EXCLUSIVE: Chloé Teases ‘New Spirit’ in Portraits of Iconic Women Women's Wear Daily.
43. Jennifer Weil (22 May 2017), EXCLUSIVE: Haley Bennett Named Face of Chloé Signature Fragrance Women's Wear Daily.
44. Julie Naughton (19 March 2014), Chloé Taps Clémence Poésy for New Scent Women's Wear Daily.
45. Jennifer Weil (15 January 2018), Ariane Labed Named the Face of Chloé’s New Perfume Women's Wear Daily.
46. Katya Foreman (30 June 2017), Maison Chloé to Open During Couture Week Women's Wear Daily.
47. Ellie Pithers (1 August 2016), Chloé Takes Port Eliot British Vogue.
48. Web site: Gucci, Valentino and Chloé among recipients at CNMI’s Sustainable Fashion Awards 2023 . 5 March 2024 . Fashion United.
49. Web site: The CNMI Sustainable Fashion Awards 2023 . 5 March 2024 . Ellen MacArthur Foundation.