| Winner: | Lupita Jones |
| Represented: | |
| Date: | September 29, 1990 |
| Presenters: | Raúl Velasco |
| Entrants: | 32 |
| Placements: | 12 |
| Venue: | Boca del Rio, Veracruz |
| Broadcaster: | Televisa |
The annual Miss Mexico pageant, was held at Boca del Rio, Veracruz, on September 29, 1990. Thirty-two contestants competed for the national title, which was won by Lupita Jones from Baja California,[1] who later competed in Miss Universe 1991 where she was winner. Jones was crowned by outgoing Miss Mexico 1989 titleholder Marilé del Rosario Santiago.
| Final Results | Contestant | |
|---|---|---|
| Miss México 1990 | ||
| 1st Runner-up |
| |
| 2nd Runner- up |
| |
| 3rd Runner-up |
| |
| 4th Runner-up |
| |
| Semifinalist |
|
| State | Contestant |
|---|---|
| Karitina Gutierrez Morelos | |
| Lupita Jones Garay | |
| Adriana Ivette Gomez Lopez | |
| Éricka Ruiz Lavadié | |
| Rosa Isela Sandoval Dominguez | |
| Carla Acevedo Torres | |
| Lilia Cristina Serrano Najera | |
| Maria Guadalupe Amparan Hernandez | |
| Cinthya Friedman Negrete | |
| Maria Concepcion Favela | |
| Blanca Laura Rodriguez Cardona | |
| Maria Soledad Hernandez Monzon | |
| Gabriela Franco Gonzalez | |
| Norma Garcia Zavala | |
| María Leonor Victoria Perez Della Roca | |
| Mireya Mayes Merelles | |
| Adriana Guadalupe Casillas Rivero | |
| Robertina Martinez Sandoval | |
| Sandra Rosa Guzman Carranza | |
| Annemie Santibañez Hoffmann | |
| Elvira Rodriguez Tortajada | |
| Carolina Morales Mandeur | |
| Penelope Hernandez | |
| Maria Zulema Trejo Hernandez | |
| María del Rosario Simancas Espinoza | |
| Maria Sagrario Montaño Palomares | |
| Isabela Rosales Herrera | |
| Marina Ramirez Andrade | |
| Maria Isabel Aguilera Burgos | |
| Carolina Bringas Hernandez | |
| Luz Maria Mena Basso | |
| Hilda Yolanda Murillo Castillo | |
Luz María Mena Bassó was selected to compete in Miss World 1990