Scroll.in explained

Commercial:Yes
Type:News, analysis
Language:English, Hindi
Area Served:India
Owner:SCSN Pvt Ltd.
Founder:
  • Samir Patil
  • Naresh Fernandes
  • Jennifer O'Brien
Editor:
  • Naresh Fernandes
    (Scroll.in, English)
  • Sanjay Dubey
    (Satyagrah, Hindi)
Scroll.in

Scroll.in, simply referred to as Scroll, is an Indian digital news publication. Founded in 2014, it is owned by SCSN Pvt Ltd. The website is divided into English and Hindi language editions, each managed by separate editorial teams.[1]

History

Background

Samir Patil, a Massachusetts Institute of Technology alumnus and McKinsey & Company associate was the founder of ACK Media which published Amar Chitra Katha and Tinkle in India.[2] In 2011, he sold the venture to the Future Group and founded the Scroll Media Inc in the following year. The company was incorporated in Delaware, United States.[3]

Launch

Scroll.in was launched in January 2014 as an Indian news website through the holding company of Scroll Media Incorporation. It was founded by Samir Patil and senior journalist Naresh Fernandes, along with Jennifer O'Brien, the former head of business development at the travel startup Trabblr. Naresh Fernandes who was previously the editor-in-chief of Time Out India and a journalist associated with The Times of India and The Wall Street Journal,[4] became the editor-in-chief of Scroll.in.[5] The publication had received early stage investments from the IPS Media Foundation, the Media Development Investment Fund and the investment firm of Omidyar Network, following an endorsement from the law firm Khaitan & Co.[6] [7]

Partnerships

In June 2014, Atlantic Media partnered with the Scroll Media Inc to launch the Indian edition of the business news brand Quartz.[8] [9] In the following year, the Hindi media publishing company Satyagrah was merged with Scroll Media and became the Hindi edition of Scroll.in which continues to operate under the name of Satyagrah. Sanjay Dubey who was the founder and editor of Satyagrah and previously the editor of Tehelkas Hindi edition, remained as the editor of Satyagrah. In March 2018, the publication partially shifted towards a subscription business model providing ad free delivery of news service and access to archives for subscribers. Naresh Fernandes, the editor-in-chief however stated that the publication will not implement any paywalls.[10]

In December 2018, Deutsche Welle partnered with Scroll.in to launch its Indian weekly programme, Eco India as part of DW's venture into the South Asian media industry.[11] Between May–June 2019, Scroll.in laid off a number of editorial staff citing a restructure of their business model.[12]

Organisation

Scroll's staff are segregated into two divisions; the editorial team and the distribution team. In an article of the Columbia Journalism Review, the segregation was explained as the result of caution associated with the "credibility of digital media" prevalent among the former print medium journalists who constituted the editorial team of the new publication. The editorial team in addition consists of an appointed ombudsman for additional editorial oversight. Naresh Fernandes is the current editor-in-chief of the website. The Hindi edition of the publication, Satyagrah has a separate editorial team with Sanjay Dubey as the editor-in-chief.

The distribution team of the publication is staffed with analysts of social media and search result algorithm who manage the distribution assets of the publication.

Content

According to a report from the Reuters Institute for the Study of Journalism, the content delivery of the Scroll.in resembles "almost the pace of a newswire with the depth and sophistication of a quality news magazine," while the presentation of the site was described to be targeted toward an "up-market" audience and compared favorably with Quartz. The publication's business strategy aims to generate income through premium native advertising and sponsored content, resembling that of traditional magazine advertising rather than obtrusive ads that distract or annoy the reader. The report also described the publication to have developed a simple and responsive design for its website for the purpose of easy accessibility.[13]

In addition to the primary website, the distribution of Scroll's content is provided through an Android app, two email newsletters and an array of social media channels across Facebook, Twitter, Instagram, and YouTube. Scroll also operates an online shop for books and literary accessories based on recommendations from the editorial team.

Awards

Readership

According to Forbes India, the monthly unique readership of the website was 4 million as of August 2016.

Notes and References

  1. Web site: Scroll.in . live . https://web.archive.org/web/20200606214413/http://india.mom-rsf.org/en/media/detail/outlet/scrollin/ . 6 June 2020 . 6 June 2020 . Media Ownership Monitor . . en.
  2. News: Panchal . Salil . Chaudhary . Deepti . 31 August 2016 . The New Digital Newsroom . . live . https://web.archive.org/web/20180717012920/http://www.forbesindia.com/article/big-bet/the-new-digital-newsroom/44139/1 . 17 July 2018.
  3. Web site: Scroll Media Inc. . live . https://web.archive.org/web/20200606214445/http://india.mom-rsf.org/en/owners/companies/detail/company/company/show/scroll-media-inc/ . 6 June 2020 . 7 June 2020 . Media Ownership Monitor . . en.
  4. Web site: Naresh Fernandes – JNAF . live . https://web.archive.org/web/20191202082053/http://jnaf.org/artist/naresh-fernandes/ . 2 December 2019 . 6 June 2020 . Jehangir Nicholson Art Foundation.
  5. News: Chaudhary . Laxmi . Can the digital revolution save Indian journalism? . en . . live . 7 June 2020 . https://web.archive.org/web/20200607124936/https://www.cjr.org/special_report/india_digital_revolution_startups_scoopwhoop_wire_times.php . 7 June 2020.
  6. News: 24 July 2014 . Digital daily Scroll.in gets funding from Omidyar, Media Development Investment Fund . . live . 13 July 2019 . https://web.archive.org/web/20190713035417/https://www.vccircle.com/digital-daily-scrollin-gets-funding-omidyar-media-development-investment/ . 13 July 2019.
  7. News: Dhingra . Sanya . 7 November 2017 . The Omidyar Network: 'Committed to a free media', via two Indian companies too . . live . 17 July 2018 . https://web.archive.org/web/20180716224139/https://theprint.in/report/omidyar-network-two-indian-companies/14889/ . 16 July 2018.
  8. News: 20 March 2014 . Atlantic to launch Quartz India . . live . 17 July 2018 . https://web.archive.org/web/20180716223826/https://www.politico.com/media/story/2014/03/atlantic-to-launch-quartz-india-001914 . 16 July 2018.
  9. News: Choudhary . Vidhi . 21 March 2014 . Quartz to join battle of foreign brands for India's online news traffic . . live . 17 July 2018 . https://web.archive.org/web/20180716223827/https://www.livemint.com/Consumer/bG3BDWn5LTGsRAAOU13WUN/Online-news-Foreign-media-firms-make-beeline-for-India.html?utm_source=scroll&utm_medium=referral&utm_campaign=scroll . 16 July 2018.
  10. Web site: Fernandes . Naresh . 15 March 2018 . Editor's note: Pay for Scroll.in and help support the free press . live . https://web.archive.org/web/20200713215315/https://scroll.in/article/871951/editors-note-pay-for-scroll-in-and-help-support-the-free-press . 13 July 2020 . Scroll.in . en-US.
  11. Web site: 11 December 2019 . DW & Scroll.in celebrate first anniversary of flagship weekly series- Eco India – Exchange4media . live . https://web.archive.org/web/20200607124937/https://www.exchange4media.com/industry-briefing-news/dw-scrollin-celebrate-first-anniversary-of-flagship-weekly-series-eco-india-101376.html . 7 June 2020 . 7 June 2020 . exchange4media . en.
  12. Web site: Aggarwal . Cherry . 5 June 2019 . Layoffs at Scroll: at least 16 employees have been let go from the editorial side . live . https://web.archive.org/web/20190811092549/https://www.newslaundry.com/2019/06/05/layoffs-scroll-media-business . 11 August 2019 . 12 August 2019 . Newslaundry.
  13. Web site: Sen . Arijit . Nielsen . Rasmus Kleis . Rasmus Kleis Nielsen . May 2016 . Digital Journalism Start-Ups in India . live . https://web.archive.org/web/20180806093856/https://reutersinstitute.politics.ox.ac.uk/sites/default/files/2017-04/Digital%20Journalism%20Start-ups%20in%20India_0.pdf . 6 August 2018 . Reuters Institute for the Study of Journalism.
  14. Web site: 23 November 2015 . Scroll.in's Supriya Sharma wins Ramnath Goenka award for political reporting . live . https://web.archive.org/web/20170616122453/https://scroll.in/article/771103/scroll-ins-supriya-sharma-wins-ramnath-goenka-award-for-political-reporting . 16 June 2017 . 7 June 2020 . Scroll.in . en-US.
  15. Web site: Pande . Manisha . 27 November 2015 . Conversations with Ramnath Goenka awardees: 'Talk to people not just politicians' . live . https://web.archive.org/web/20200607124937/https://www.newslaundry.com/2015/11/27/conversations-with-ramnath-goenka-awardees-talk-to-people-not-just-politicians . 7 June 2020 . 7 June 2020 . . en.
  16. Web site: International award for reporting on early childhood development . live . https://web.archive.org/web/20170721013305/https://scroll.in/latest/826255/scroll-in-writer-priyanka-vora-wins-2016-early-childhood-development-reporting-contest . 21 July 2017 . 30 May 2018 . Scroll.in.
  17. Web site: ICFJ Awards 2016 . live . https://web.archive.org/web/20171028134219/http://www.icfj.org/childhealth . 28 October 2017.
  18. Web site: Rahul Kotiyal of Satyagrah wins Ramnath Goenka Journalism Award . live . https://web.archive.org/web/20180806093859/https://scroll.in/latest/862196/scroll-ins-hindi-website-satyagrahs-rahul-kotiyal-wins-ramnath-goenka-journalism-award . 6 August 2018 . 30 May 2018 . Scroll.in.
  19. News: 26 June 2018 . Ramnath Goenka Award for Excellence in Journalism: Winners all . en . The Indian Express . 11 December 2021.
  20. Web site: 23 November 2016 . Scroll.in contributor Malini Subramaniam wins CPJ's 2016 International Press Freedom award . live . https://web.archive.org/web/20161125104616/http://scroll.in/latest/822260/scroll-in-contributor-malini-subramaniam-wins-cpjs-2016-international-press-freedom-award . 25 November 2016 . 2 June 2020 . Scroll.in . en-US.
  21. Web site: Malini Subramaniam, India . live . https://web.archive.org/web/20201124055729/https://cpj.org/awards/malini-subramaniam-india/ . 24 November 2020 . 2 June 2020 . . en-US.
  22. Web site: 'Excellence in Journalism' RedInk awards 2017 . live . https://web.archive.org/web/20180806093859/https://scroll.in/latest/879489/scroll-ins-menaka-rao-shone-satheesh-smitha-nair-and-sruthisagar-yamunan-win-redink-awards . 6 August 2018 . 30 May 2018 . Scroll.in.
  23. Web site: RedInk Awards 2017 . live . https://web.archive.org/web/20180715211023/https://thewire.in/media/the-wire-kabir-agarwal-wins-redink-award-business-economy . 15 July 2018 . 30 May 2018 . The Wire.
  24. Web site: 21 January 2019 . Ramnath Goenka Excellence in Journalism Awards: Full list of winners . live . https://web.archive.org/web/20200217125301/https://indianexpress.com/article/india/ramnath-goenka-excellence-in-journalism-awards-winners-5524092/ . 17 February 2020 . 30 June 2020 . . en.
  25. Web site: 4 January 2019 . Scroll.in's Mridula Chari wins Ramnath Goenka award for on-the-spot reporting . live . https://web.archive.org/web/20200402172407/https://scroll.in/latest/908231/scroll-ins-mridula-chari-wins-ramnath-goenka-award-for-on-the-spot-reporting . 2 April 2020 . Scroll.in . en-US.
  26. Web site: 27 September 2018 . The Quint, The Scroll and ABP among WAN-IFRA's South Asian Digital Media Awards 2018 winners . live . https://web.archive.org/web/20200604065902/https://www.wan-ifra.org/press-releases/2018/09/27/the-quint-the-scroll-and-abp-among-wan-ifras-south-asian-digital-media-awa . 4 June 2020 . World Association of Newspapers and News Publishers.
  27. Web site: 27 September 2018 . Scroll.in wins two golds at WAN-IFRA's South Asian Digital Media Awards . live . https://web.archive.org/web/20200604065850/https://scroll.in/latest/895995/scroll-in-wins-two-gold-at-wan-ifras-digital-media-awards . 4 June 2020 . 4 June 2020 . Scroll.in . en-US.
  28. Web site: 20 January 2020 . Scroll.in's Mridula Chari, Vinita Govindarajan win Ramnath Goenka award for environment series . live . https://web.archive.org/web/20200701192244/https://scroll.in/latest/950507/scroll-in-series-by-mridula-chari-vinita-govindarajan-wins-ramnath-goenka-journalism-award . 1 July 2020 . 30 June 2020 . Scroll.in . en-US.
  29. Web site: 6 February 2020 . RNG awards: Here's the full list of winners . live . https://web.archive.org/web/20200702095059/https://indianexpress.com/article/india/ramnath-goenka-journalism-awards-rng-full-list-6226734/ . 2 July 2020 . 30 June 2020 . . en.

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