ScreenX explained

ScreenX is a panoramic film format which presents films with an expanded, dual-sided, 270-degree screens projected on the walls in a theater.[1] First introduced in 2012, it is created by CJ 4DPLEX, a subsidiary of the CJ CGV group which also created the 4DX motion-theater technology, which uses a similar logo and combines both formats, known as Ultra 4DX. Co-developed by KAIST, it is considered a "sideways" version of IMAX and a presumed competitor to streaming platforms such as Netflix.[2] [3] [4] [5] [6]

As of 2022, the theater technology is installed in 364 screens in 37 countries.[7]

Overview

Like for IMAX films, in order to match the length of the entire tri-screen theater, ScreenX films are formatted either during shooting in production or converting in post-production.[1] A film shot for ScreenX is typically shot with three cameras.[8] The process is done through scene selecting, archiving, delivering assets, color grading, and mastering before distribution to theaters.[9]

Most ScreenX films are live-action, mostly from Asia, particularly South Korea. Only a few animated films (and family films) are ever produced for the format.[8] The technology has been rarely produced for Hollywood studio films due to the complexity of the additional computer animation work as side footage.[10] Lee Jae-seon, who worked for the ScreenX version of at G-node, said that, "It is not easy to create Hollywood blockbuster CG work in Korea, but it is meaningful because we created Hollywood blockbuster CG work for ScreenX.”[10] Films were initially shown only in selected locations due to the lack of partners at the time.[10]

On December 13, 2019, the world's largest ScreenX auditorium was inaugurated at the Màgic Badalona shopping centre in Badalona, Spain. It has a capacity of 398 seats.[11] India got its first ScreenX in July 2019 at INOX Megaplex at Mumbai, Maharashtra.[12] [13]

Ultra 4DX

Ultra 4DX[14] (formerly 4DX with ScreenX from 2017 to 2019, and 4DX Screen until 2024) is the combination of 4DX and ScreenX film formats which presents films in a multi-screen auditorium with enhanced motion and environmental effects, with an additional fourth-screen projected on the ceiling and the newest 4DX chair models. It debuted in Yongsan in 2017, and was internationally unveiled at CinemaCon 2018, and later at CES 2020.[15] [16] [17] The combined film format is currently operating throughout Asian territories including South Korea, Japan, China and India. It later opened its first theater in a non-Asian location at a Les Cinémas Gaumont Pathé theater in Paris, France.[18] [19] It later made its overseas debut at a Cinépolis theater in Mexico City, Mexico in March 2020.[20] [21] [22]

Reception

Box office

Since 2018, ScreenX technology been successful at worldwide box offices, following the successful panoramic release of Marvel Studios's Black Panther.[23] It has grossed a combined total of over $40 million throughout the year through films released in the panoramic format.[24]

In 2022, ScreenX has achieved even more box office success, with as the highest-grossing release.[25] [26]

Awards

See also

Notes and References

  1. News: Frater . Patrick . ScreenX: Korean Immersive Format Targets Hollywood and China . 17 February 2020 . Variety (magazine) . 6 April 2016.
  2. News: Stevens . Robert . To fend off Netflix, movie theaters try 3-screen immersion . 17 February 2020 . AP News . The Associated Press . 14 August 2018.
  3. News: Brown . Ruth . Meet cinemas' latest effort to fend off Netflix . 17 February 2020 . New York Post . NYP Holdings, Inc. . 14 August 2018.
  4. News: Lang . Jeffrey . ScreenX latest theater fight with Netflix plus social media growing pains . 17 February 2020 . Movie TV Tech Geeks . Movie TV Tech Geeks . 14 August 2018.
  5. Web site: ScreenX: A next-level movie experience . KAIST Breakthroughs . 26 February 2014 . KAIST . 14 February 2020.
  6. News: Yuen . Ced . ScreenX cinema: like IMAX but sideways . 14 February 2020 . Trusted Reviews . TI Media Limited . 10 August 2018. Posted Spring 2014.
  7. Web site: Theater . SCREENX . 12 February 2023.
  8. News: CHOI Yong-seung, the Creative Director Behind PSYCHOKINESIS' Screen X Direction . 18 February 2020 . Korean Film News . Korean Film Council . 12 February 2018.
  9. Web site: About Us SCREENX . SCREENX . CJ CGV . 17 February 2020.
  10. News: von Sychowski . Patrick . Cinema Surround Screens Battle For Film Content . 18 February 2020 . Celluloid Junkie . Celluloid Junkie . 24 May 2017.
  11. News: December 16, 2019. Ocine abre en Badalona la sala de cine ScreenX más grande del mundo. Ocine opens the world's largest ScreenX cinema in Badalona. es. La Vanguardia. Badalona. June 21, 2020.
  12. Web site: Inox to Introduce ScreenX, 270-degree Movie Screens Coming to India Soon . 3 April 2019 .
  13. Web site: World's First Megaplex Launched in India, Here's a Look .
  14. Web site: 2024-02-26 . CJ 4DPLEX Gets Cinematic Upgrade With ULTRA 4DX . 2024-05-23 . CJ NEWSROOM . ko.
  15. News: CJ 4DPLEX SUCCESSFULLY LAUNCHES THE FUTURE OF CINEMA AT CES 2020 . 19 February 2020 . ScreenX . CJ 4DPLEX . 8 January 2020.
  16. News: "4DX with SCREENX" to Make Worldwide Debut at CinemaCon 2018 . 14 February 2020 . Box Office Pro . The Box Office Company . 21 March 2018.
  17. News: World's First Four-Sided 4DX Screen Revealed at CES 2020 . 14 February 2020 . PR Newswire . PR Newswire Association . 6 January 2020.
  18. News: Kil . Sonia . CGV 4DX Celebrates Decade of High Tech Cinema Equipment . 17 February 2020 . Variety (magazine) . 4 October 2019.
  19. News: FIRST '4DX with ScreenX' IN EUROPE OPENS IN FRANCE WITH MARVEL STUDIOS' ANT-MAN AND THE WASP . 17 February 2020 . 4DX . CJ 4DPLEX . July 2018.
  20. News: Cutting-Edge Cinema Format '4DX with ScreenX' Continues to Make its Mark with Record-Breaking Attendance in Japan and China . 14 February 2020 . PR Newswire . Pr Newswire Association . 3 September 2019.
  21. News: Cinépolis to be the First to Bring the Innovative and Award-Winning '4DX with ScreenX' Format to LATAM . 14 February 2020 . PR Newswire . PR Newswire Association LCC . 1 April 2019.
  22. News: Salas ScreenX con vista panorámica de 270° llegan a Cinépolis . 14 February 2020 . gritaradio.com . gritaradio.com . 5 February 2020. Spanish.
  23. News: CGV ScreenX Records a Box-Office Hit with the Highest Audience. . 18 February 2020 . CJ Now . CJ Group . 27 February 2018.
  24. News: Pahle . Rebecca . ScreenX Sets Record-Breaking 2018 . 18 February 2020 . Box Office Pro . The Box Office Company . 18 January 2019.
  25. News: Top Gun: Maverick Flies into Regal as Highest Grossing ScreenX and 4DX Release Ever . 30 June 2022 . PR Newswire . PR Newswire Association LLC. . 30 June 2022.
  26. Web site: Top Gun: Maverick Reaches $60M in ScreenX and 4DX . boxofficepro.com . 13 October 2022 . en-US . 12 October 2022.
  27. News: CJ 4DPLEX Wins 2018 ShowEast "Innovator of the Year" for ScreenX . 20 February 2020 . FilmExpoGroup . FilmExpoGroup . 26 October 2018.
  28. Web site: 2018 Edison Award Winners . Edison Awards . Edison Awards . 20 February 2020.
  29. News: ScreenX wins 'Technology of the Year' at 2019 Cinema Technology Community Awards . 20 February 2020 . CJ Wire . Celluloid Junkie . 21 November 2019.
  30. News: "4DX With ScreenX" Recipient Of Prestigious 2019 iResearch Award For Originative Cinema Technology . 20 February 2020 . PR Newswire . PR Newswire Association LLC. . 12 July 2019.

This article is licensed under the GNU Free Documentation License. It uses material from the Wikipedia article "ScreenX".

Except where otherwise indicated, Everything.Explained.Today is © Copyright 2009-2024, A B Cryer, All Rights Reserved. Cookie policy.