Scott Neslin Explained

Scott Neslin is an American economist, currently the Albert Wesley Frey Professor at Tuck School of Business, Dartmouth College.^{[1] [2]}

Neslin is an Associate Editor for the Journal of Marketing. He sits on the editorial boards of the Journal of Marketing Research, Marketing Letters, Journal of Interactive Marketing, and the Journal of the Academy of Marketing Science.^[3]

Books

• Sales Promotion: Concepts, Methods, and Strategies with Robert C. Blattberg^[4]
• Database Marketing: Analyzing and Managing Customers with Robert C. Blattberg and Byung-Do Kim

Notes and References

1. Web site: Scott Neslin. dartmouth.edu. April 22, 2017.
2. Web site: Scott Neslin. April 22, 2017.
3. Web site: Scott Neslin. dartmouth.edu. April 22, 2017.
4. Gilles Laurent, Review of Sales Promotion, Recherche et Applications en Marketing,