The Institute (company) explained

The Institute
Type:	Private company
Foundation:	2001
Founder:	Scott Gardenhour Michael Bay
Location Country:	United States
Industry:	Film
Products:	Motion pictures Television commercials

The Institute for the Development of Enhanced Perceptual Awareness, also known as The Institute, is a film and television production/distribution studio founded by Scott Gardenhour and Michael Bay.^[1] It was founded in 2001.^[2]

Former producers and directors

• Michael Bay
• Scott Gardenhour
• Prakash Varma
• Oliver Castro
• Marco Gentile
• Rupert Smith
• Tim Story
• Ben Briand

Films produced

• The Gentleman Shaver (2011)
• The Reformed Troglodyte (2011)

Clients

The Institute has produced commercial works for clients including Burger King,^[3] Budweiser, Mercedes Benz, Victoria's Secret, Audi, Hallmark, Coke, GM, Coors, Goodby, Silverstein & Partners, Weiden & Kennedy, TBWA/ Chiat/Day, and BBDO.^[4]

Notes and References

1. Web site: PRNewsWire: The Institute for the Development of Enhanced Perceptual Awareness Collaborates With Young & Rubicam to Produce Transformers: Revenge of the Fallen Themed TV Spot for LG Mobile Phones, Directed by Michael Bay . PRNewsWire.com . 2013-03-22.
2. Web site: LinkedIn:The Institute for the Development of Enhanced Perceptual Awareness . LinkedIn.com . 2013-03-22.
3. Web site: The Institute and Burger King Corp. Team Up on Transformers: Revenge of the Fallen Creative . Product Placement News.com . 31 July 2009. 2013-03-22.
4. Web site: LinkedIn:The Institute for the Development of Enhanced Perceptual Awareness . LinkedIn.com . 2013-03-22.