ScotRail (brand) explained

ScotRail
Other Name:Gaelic; Scottish Gaelic: Rèile na h-Alba
Image Filename:380108 at Haymarket.jpg
Logo Filename:ScotRail logo.svg
Nameforarea:area
Regions:Scotland
Secregions:Northern England
Stations:354 operated[1]
Website:www.scotrail.co.uk

ScotRail (Gaelic; Scottish Gaelic: Rèile na h-Alba) has been the brand name used for all Scottish regional and commuter rail services, including some cross-border services, since September 1983, as well as many of the country's intercity services.

Since 2008, it is the permanent name of the Scottish commuter rail service, regardless of the train operating company that operates it. The ScotRail service was re-nationalised on 1 April 2022.[2]

History

British Rail

See main article: ScotRail (British Rail). The ScotRail brand was created by British Railways Scottish Region manager Chris Green in the mid-1980s[3] to provide a distinctive brand for the rail network in Scotland. The brand has developed and is still in use today.

ScotRail, under British Rail, used customised versions of the existing liveries, with passenger locomotives and coaching stock painted in a lightly modified version of the InterCity Executive livery. The red stripe was replaced with a saltire blue stripe, and the InterCity name was replaced with the ScotRail name. Most diesel locomotives carried standard InterCity Executive livery, but with ScotRail branding. Diesel and electric multiple units carried normal versions of the Regional Railways livery. In the Strathclyde PTE area, rolling stock (DMUs and EMUs) was painted in Strathclyde orange and black.

National Express

See main article: ScotRail (National Express). The brand was adopted by National Express when it took over the franchise from British Rail during privatisation in 1997.[4] The first unique ScotRail livery was introduced shortly after privatisation under National Express, who introduced its own livery. Initially, vehicles received the new ScotRail logo applied with vinyl stickers; a stylised outline of Scotland composed of three flashes in colours of green, red and purple.[5]

Multiple units were painted into the new livery with bodies in white (lower half) and purple (upper half) with green, red and white stripes bordering the purple, overlain by and a wide diagonal white band in the centre of the carriage. There were no units left with Regional Railways livery in Scotland at the end of the National Express franchise period, although the Class 305 electric units retained it until withdrawal in 2001. The latter were replaced by ex-Stansted Skytrain Class 322 units which were never repainted under the National Express franchise, receiving only ScotRail logo transfers. When the Class 322 hire ended in 2004, they were replaced on the North Berwick branch by English Welsh & Scottish Class 90 electric locomotives hauling former Virgin Trains West Coast Mark 3 coaching stock, in the old Virgin red and grey livery, again with ScotRail logo transfers.[6]

FirstGroup

See main article: First ScotRail. When FirstGroup became the franchisee on 17 October 2004, in line with other rail franchises it held, the brand was revised as First ScotRail.[7] [8]

When First originally acquired the franchise, a new regional livery of pink, grey and purple and a new logo of a pink circle and an italicised f character was introduced. Legislation requiring train doors to be painted in a contrasting colour to the body, for visually impaired passengers, resulted in white doors with a pink stripe. Like National Express, First applied their logo on units by transfer until repainting. A large number of units were re-branded into this livery, including the Class 322 units re-acquired and refurbished for North Berwick service and the Class 90 locomotives used on Caledonian Sleeper services.

In September 2008 the Scottish Government agency, Transport Scotland, announced that the franchised Scottish rail services would be permanently renamed ScotRail.[9] [10] Transport Scotland designed with a new livery of dark blue background, with grey doors and a white dotted 'Saltire' Scottish flag. A new logo was also applied, ScotRail, with the tagline 'Scotland's Railway', which on some units is replaced with the Scottish Gaelic translation 'Gaelic; Scottish Gaelic: Rèile na h-Alba'. Stations and staff uniforms were also given a new dark blue look. This livery is not replaced when the franchise ends, the only branding showing the operator will be a small "ScotRail is operated by" sign on the station building and on the train doors.[11] When next tendered in 2015, the franchise was split with the Caledonian Sleeper becoming a separate franchise.[12] On 1 April 2015, the ScotRail franchise was taken over by Abellio ScotRail while the Caledonian Sleeper service was taken over by Serco.

Abellio

See main article: Abellio ScotRail. From 1 April 2015 to 1 April 2022, ScotRail was operated by Abellio.[13] This franchise ended on the 31 March 2022.[14]

Scottish Government

See main article: ScotRail. On 1 April 2022, a Scottish Government-owned operator of last resort took over operation of the ScotRail service, maintaining the ScotRail brand.[15]

Great British Railways

See main article: Great British Railways.

In 2021, the UK Government announced a plan to bring railway services in the UK under a single national brand by 2023, known as Great British Railways. Railway services in Scotland would use GBR's branding, albeit with a "regional variant", with the plan emphasising the need for a unified brand to display the railway as one network. It remains unclear what direct impact the GBR brand would have on the ScotRail brand.[16]

Notes and References

  1. Web site: ScotRail: Key Statistics - Table 2.10 . 2019-07-09 . . 2021-01-30.
  2. News: 2021-03-18 . Scotland's train operator ScotRail to be nationalised . en-GB . BBC News . 2022-03-22.
  3. Book: Stewart, Valerie . Chadwick, Vivian . amp . Changing Trains: messages for management from the ScotRail challenge. Newton Abbot. David & Charles. 1987. 0-7153-8870-3.
  4. National Express pledges new trains for ScotRail . . 300 . 12 March 1997 . 14.
  5. ScotRail launches new Class 158 livery . . 1175 . March 1999 . 11.
  6. Loco-hauled to Blackpool and North Berwick . . 1233 . January 2004 . 9.
  7. https://www.telegraph.co.uk/finance/2887785/FirstGroup-clinches-Scottish-rail-franchise.html FirstGroup clinches Scottish rail franchise
  8. http://www.scotrail.co.uk/content/first-welcomes-award-scotrail-franchise First Welcomes Award of ScotRail Franchise
  9. http://www.transportscotland.gov.uk/ScotRail-25th-anniversary ScotRail 25th Anniversary Publicity Materials
  10. News: ScotRail marks birthday with Saltire look . Alastair . Dalton . . 23 September 2008 . 1 February 2016.
  11. New livery for ScotRail launched . . 83 . November 2008 . 9.
  12. Scotland to split Sleepers from next ScotRail franchise . . 700 . 11 July 2012 . 8.
  13. Quality and more trains key to Abellio's SR franchise . . 760 . 29 October 2014 . 10.
  14. Abellio's ScotRail franchise to end early in 2022 . . 1426 . January 2020 . 9.
  15. publicly-owned ScotRail aims for greater flexibility. . 954 . 6 April 2022 . 6–7.
  16. Web site: 20 May 2021. Great British Railways: Williams-Shapps plan for rail. 18 November 2021. gov.uk. Department for Transport.