Scilla Andreen Explained

Birth Date:1961 11, mf=yes
Birth Place:Sacramento, California, U.S.
Birth Name:Scilla Heather Andreen
Occupation:CEO, Producer, Director, Costume Designer
Years Active:1986–present

Scilla Andreen (born November 16, 1961) is an American filmmaker, producer, director and costume designer. She is best known as the CEO and co-founder of Indieflix;[1] a global entertainment screening and streaming service based in Seattle, Washington.[2] She founded the IndieFlix Foundation, a non-profit organization dedicated to addressing mental health, resilience and kindness in schools.[3]

Early life and career

Scilla Heather Andreen was born in Sacramento, California November 16, 1961 to her Chinese mother Mei Ling Andreen and Swedish, French and British father, Stanley Berner Andreen. Andreen grew up in the mountains of Breckenridge, Colorado and attended the Summit County School system. Her father was a professional developer and developed Breckenridge's Peak Nine, Copper Mountain, Keystone and Vail ski resorts.[4] Andreen moved with her family to Seattle, Washington in the 1970s where she attended Lakeside School. She enrolled in NYU to study political science, but soon dropped out after meeting a commercial director.[5] Andreen was married in 1986 to Jason David Hernandez from Houston, Texas. They met while working on a low budget indie movie and were married a year later for 18 years before being divorced in 2004. They have 2 children, Ian Alexander Hernandez Andreen and Natalie Grace Hernandez Andreen. Scilla and her long time love of 15 years, Eric Michael Winn, have a blended family including children, Rashel, Jesse, and twins Ally and Arin Winn.

Andreen started working in high end commercials and industrials until she landed her first job as a costume designer on a small independent movie called Dirty Laundry.[6] She continued working on independent films until she landed the position as costume designer on The Wonder Years (1989-1993)[7] for which she garnered an Emmy nomination for Best Costume Design. From there she went on to work on Party of Five (1994-1999)[8] with Neve Campbell, Scott Wolf, Lacey Chabert, Jennifer Love Hewitt and Matt Fox, the pilot of Dawson’s Creek (1998)[9] with Katie Holmes, episodes of Smallville,[10] Jack & Jill (2000-2001)[11] with Amanda Peet, Sarah Paulson, Justin Kirk and Ivan Sergei. She then went on to her first sitcom, What I Like About You (2002-2005),[12] with Amanda Bynes and Jennie Garth. While on hiatus from the show, she produced and directed and features. Her first short film she produced, Mutual Love Life (1999),[13] received Oscar consideration as Top 10 Live Action Short. She then worked as associate producer for Bit Players,[14] which led her to her first trip to Sundance Film Festival.[15]

Indieflix

In 2005, Andreen launched Indieflix; a global DVD, on-demand subscription, streaming and screening service that serves independent filmmakers and provides social impact films, television, shorts and documentaries to create positive change in the world.[16] IndieFlix has amassed over ten thousand titles from 85 countries and has secured worldwide rights on a revenue share basis. In 2007, she transitioned the library to streaming delivery and created the RPM model (Revenue per minute) paying filmmakers for every minute watched.[17] In 2016 she successfully pivoted the streaming service to be edutainment focused, and now streams over 5,000 curated features, documentaries, shorts and TV series. Andreen additionally oversees the creation and streaming of IndieFlix original social impact documentaries to thousands of schools, corporations and communities in over 50 countries; effectively connecting the off and online worlds through film.[18]

IndieFlix also supports a variety of documentaries through the IndieFlix Distribution Lab whose messages merge with social campaigns.[19] Unlike most other distribution companies, IndieFlix operates on a Royalty Pool Minutes (RPM) platform, which pays filmmakers based on how many minutes their films are viewed on various devices instead of a flat licensing fee.[20] This methodology allows filmmakers to keep the “lion's share”of the money.[21] She was included in Variety’s Impact Report as an Executive making a difference,[22] a popular speaker at Sundance,[23] Cannes, CES, SXSW and Women in Film.[24] [25]

Film (Costume Design)

YearTitleNotes
1989The WizardCast Including Fred Savage, Christian Slater, Tobey Maguire – Directed by Todd Holland
1989-1993The Wonder YearsCast Including Fred Savage, Danica McKellar – TV Series 97 episodes
1992Cast Including Tracey Needham, Dana Ashbrook
1994
19953 Ninjas Knuckle UpCast Including Victor Wong, Charles Napier - TriStar Pictures
1998Dawson’s CreekCast Including James Van Der Beek, Katie Holmes – TV Series
1999Jack & JillCast Including Amanda Peet, Ivan Sergei – TV Series
1994-2000Party of FiveCast Including Neve Campbell, Jennifer Love Hewitt – TV Series 141 episodes
2004Listen UpCast Including Jason Alexander, Malcolm-Jamal Warner – TV Series Pilot
2002-2005What I Like About YouCast Including Amanda Bynes, Jennie Garth – TV Series 63 episodes

Film (Producer)

YearTitleNotes
1999Mutual Love LifeWinner – Best Short Film – Slamdance Film Festival
2000Bit PlayersLead cast Verne Troyer
2002OutpatientWinner – Best Feature Film – New York International Independent Film Festival
2002The FlatsLead Cast Chad Lindberg
2014The Empowerment Project: Ordinary Women Doing Extraordinary Things
2016ScreenagersWinner - Jury Award – Stony Brook Film Festival
2016Grow OpMatt Skerritt Director
2017AngstMatt Skerritt Director
2017Angst: Raising Awareness About AnxietyMatt Skerritt Director – Lead Cast Michael Phelps
2018Like: A Documentary About The Impact Of Social Media On Our Lives

Awards and nominations

YearAwardCategoryWorkResult
1989Primetime EmmyOutstanding Costume Design for a SeriesThe Wonder Years
1989Academy of Television Arts & SciencesBest Costume Design for a Television SeriesThe Wonder Years
2016Academy of Television Arts & SciencesBest Feature DocumentaryThe Empowerment Project

Notes and References

  1. Web site: Once Film Of The Month: Scilla Andreen . Turner . Matt. Shooting People. 2016-12-27.
  2. News: Once It Was Direct to Video, Now It's Direct To Web . Anderson . John. The New York Times. 2005-10-23.
  3. Web site: MCN Names 2019 Wonder Women In Streaming nad Women to Watch In Streaming . Multi Channel News. 2019-08-06.
  4. Web site: Colorado Ski History Timeline . Colorado Ski Authority. 2019-09-11.
  5. Web site: The Path To IndieFlix: Behind The Scenes With Scilla Andreen . Williams . Allison. Seattle Met. 2015-04-28.
  6. Web site: Dirty Laundry (1987) . IMDb .
  7. Web site: The Wonder Years . IMDb.
  8. Web site: Party of Five . IMDb.
  9. Web site: Dawson's Creek . IMDb.
  10. Web site: Smallville . IMDb.
  11. Web site: Jack and Jill . IMDb.
  12. Web site: What I Like About You . IMDb.
  13. Web site: Mutual Love Life . IMDb.
  14. Web site: Bit Players . IMDb.
  15. Outpatient a Winner at Slamdance Film Festival (Produced by Scilla Andreen) . Moviemaker Magazine. 2003-03-25.
  16. IndieFlix Trying To Make Filmmakers Money One App At A Time . Graser . Marc. Variety. 2013-03-26.
  17. IndieFlix's Scilla Andreen Announces Royalty Pool Minutes . Filmmaker Magazine. 2013-01-23.
  18. Web site: IndieFlix: Thousands of Movies, One Global & Groundbreaking Site . Washington Filmworks. 2015-01-06.
  19. Web site: IndieFlix: A Movement To Change The World One Indie Movie At A Time . HuffPost. 2015-01-15.
  20. Web site: Attention, Filmmakers: IndieFlix Wants To Pay You . Bernstein . Paula. IndieWire. 2014-02-10.
  21. Web site: How IndieFlix CEO Scilla Andreen Re-Invented Film Distribution . Multi Channel News. 2014-11-05.
  22. ScillaAndreen, CEO, IndieFlix . Goldsmith . Jill. Variety. 2012-10-04.
  23. Web site: What I Learned At Sundance 2013: The Indie Business Lives . Waxman . Sharon. The Wrap. 2013-01-27.
  24. 'The Oscars are my Super Bowl,' says local filmmaker and IndieFlix co-founder and CEO Scilla Andreen. Payne . Patti. Puget Sound Business Journal. 2015-02-21.
  25. Web site: 67th Cannes Film Festival: A Discussion About Women In Film. Ellevate Network. 2014-05-16.