Schweizer Familie Explained

Editor:Daniel Dunkel
Editor Title:Editor-in-chief
Frequency:Weekly
Category:Family magazine
Company:Tamedia AG
Country:Switzerland
Based:Zürich
Language:German
Website:Schweizer Familie
Oclc:1286900271

Schweizer Familie (de|Swiss Family) is a weekly family magazine published in Switzerland. Founded in 1893, it is one of the oldest magazines in the country.

History and profile

Schweizer Familie was established in 1893.[1] For one year it was distributed as a supplement of Die Glatt, a local newspaper based in Zürich. The magazine became a stand-alone publication in 1894.[2]

Schweizer Familiedescribes itself as "the family magazine of German speaking Switzerland".[1] It is published weekly on Wednesdays and has its headquarters in Zürich and is part of Tamedia AG,[3] [4] which acquired it in 1933.[5] In 1971, another title of the company, Schweizer Heim, was merged with Schweizer Familie.[5]

Schweizer Familie covers such topics as extraordinary figures, travel, nature, health, wellness, fashion and lifestyle.[6] The magazine has a supplement, TV Täglich.[7] It organizes an annual National Hiking Day.[8]

In 2014, Daniel Dunkel was the editor-in-chief of Schweizer Familie.

Circulation

The circulation of Schweizer Familie was more than 300,000 copies in 1974.[5] Between July 2004 and June 2005 the magazine sold 171,905 copies.[9] It rose to 175,643 copies between July 2005 and June 2006 and 179,275 copies between July 2006 and June 2007.[9] Its circulation again rose to 182,866 copies between July 2007 and June 2008.[9]

Schweizer Familie was the third best-selling magazine in Switzerland with a circulation of 185,174 copies in 2009.[3] It rose to 191,262 copies in 2010 and to 193,125 copies in 2011.[10] Its 2012 circulation was 192,853 copies.[10] The magazine sold 174,538 copies in 2014 and had a readership of 660,000 in the second half of 2014.[6]

The number of its readers was 577,000 in 2018.[11] The paid circulation of Schweizer Familie was 119,026 copies in the first quarter of 2023.[4]

See also

Notes and References

  1. Urs Müller. Norman Backhaus. The Entlebuchers: people from the back of beyond?. Social Geography. 2007. 2. 1. 19. 10.5194/sgd-2-87-2006 . free.
  2. Web site: Schweizer Familie. BCN. 26 September 2023.
  3. Web site: Where Your Revenues Come From in 2014. 20 March 2023. https://web.archive.org/web/20150413125049/https://www.pwc.ch/user_content/editor/files/publ_techno/pwc_swiss_entertainment_media_outlook_2010-2014_e.pdf. 13 April 2015. Pricewaterhouse Coopers AG.
  4. Web site: Current media data Schweizer Familie. goldbach.com. 26 September 2023.
  5. Web site: Tamedia AG History. Funding Universe. 19 April 2015.
  6. Web site: Schweizer Familie. Tamedia AG. 28 December 2014.
  7. Web site: Schweizer Familie . Publicitas. 28 December 2014. https://web.archive.org/web/20141228141712/http://www.publicitas.com/de/switzerland/medienloesungen/factsheet/mediadata/schweizer-familie/?PARAM1=TZ1SZ5. 20 March 2023.
  8. Web site: 8th "Schweizer Familie" National Hiking Day. Helsena. 28 December 2014.
  9. Web site: New circulation figures from July 2007 to June 2008. Adnative. 3 April 2015. https://web.archive.org/web/20160303233848/http://www.adnative.net/en/global/media-news-events/news-detail/?newsid=24771&title=switzerland-new-circulation-figures-from-july-2007-to-june-2008#.VR4t4ZSsXRA. 1 October 2008. dead. 3 March 2016.
  10. Web site: Top 50 Magazines. International Federation of Audit Bureaux of Circulations. 22 March 2015. 30 April 2014.
  11. Web site: Tamedia: «Schweizer Familie» feiert 125-Jahr-Jubiläum. persoenlich.com. de. 22 January 2019. 26 September 2023.

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