Saxa (food product) explained

Saxa is a brand of herbs, spices, salt and pepper in the United Kingdom, Ireland and Australia that was introduced in 1907. Formerly a brand of Rank Hovis McDougall^[1] it became property of Premier Foods in 2007. As a result of the change, production of Saxa salt was moved from Middlewich in Cheshire, a traditional centre of the British salt industry,^[2] to factories at Worksop and Ashford, Kent.^[3]

Saxa has been described by The Independent as one of "Britain's best-known food brands."^[4] and in the Journal of Consumer Marketing, Mats Urde lists it alongside Bisto and Hovis.^[5]

In Australia, Saxa brand is owned by Kraft Heinz which acquired most of Cerebos Pacific assets in 2018.^[6]

Notes and References

1. News: Simon Bowers . Mothers Pride and Mr Kipling baker plans £1bn flotation | Business . The Guardian . 2005-06-16. 2012-01-12 . London.
2. Web site: Middlewich Canal & Salt Town Project . Middlewich-heritage.org.uk . 2011-09-25 . 2012-01-12.
3. Web site: Paul Britton . Fury at loss of jam jobs | Tameside Advertiser . menmedia.co.uk . 2007-07-05 . 2012-01-12.
4. News: Cope . Nigel . Tomkins loses buns-to-guns tag with sale of RHM to Doughty Hanson - Business News - Business . The Independent . 2000-07-22 . 2012-01-12 . London.
5. Urde . Mats . Brand Orientation – A Strategy for Survival . Journal of Consumer Marketing . 11 . 3 . 18–32 . 1994 . 10.1108/07363769410065445.
6. Web site: Kraft Heinz to acquire food and instant coffee business in Australia. 2022-01-06. www.foodbusinessnews.net. en.