Saviem Explained

Saviem
Type:Subsidiary
Foundation:1955[1]
Defunct:1978[2] [3]
Fate:Merged into Renault Véhicules Industriels
Location City:Suresnes
Location Country:France[4]
Successor:Renault Trucks
Industry:Automotive industry
Products:Trucks, light commercial vehicles, buses/coaches
Parent:Régie Nationale des Usines Renault

The Société Anonyme de Véhicules Industriels et d'Équipements Mécaniques (in French pronounced as /sɔsjete anɔnim də veikyl ɛ̃dystʁijɛl e dekipmɑ̃ mekanik/), commonly known by the acronym Saviem (in French pronounced as /savjɛm/),[5] was a French manufacturer of trucks and buses/coaches part of the Renault group, headquartered in Suresnes, Île-de-France. The company was established in 1955 by merging Renault heavy vehicle operations with Somua and Latil and disappeared in 1978 when was merged with former rival Berliet to form Renault Véhicules Industriels.

The company initially had various factories for vehicle production around France (mainly at the Paris area) which came from its predecessors and Chausson, but it soon centred assembly on Blainville-sur-Orne (trucks) and Annonay (buses and coaches). Saviem formed partnerships with other manufacturers, leading to technology-sharing agreements.

History

Early years

At the end of 1946, Renault abandoned the production of heavy trucks in view of its financial troubles, and the company lost the position of France's market leader which it had before World War II. However, the rapid development and production concentration on that sector made Renault to seek ways to enter into the market. In 1950, the Renault's technical chief, Fernand Picard, elaborated a plan to launch a limited range of trucks and buses with a single 105 CV engine, taking advantage of the economies of scale, which proved unsuccessful. In 1953, the strategy was changed and Renault decided to acquire rival manufacturers, starting with Somua and Latil.[6] The company Saviem was formed in October 1955 by the merger of Renault's trucks and buses manufacturing operations with Somua and Latil[1] and both Schneider (owner of Somua) and the Blum family (owner of Latil) had stakes in the new company.[6] Initially, the Saviem name was added besides the existing badges of the three forming companies but, from 1957 onwards, Saviem-LRS appeared as marque's name on the company's products (the acronym representing the former marques Latil, Renault and Somua), which was simplified to Saviem in 1960.[7] In 1959, Saviem became a whole-owned subsidiary of Renault. The early range of the company consisted of small commercial vehicles derived of Renault's existing models (Goélette and Galion), new medium and heavy trucks with Alfa Romeo engines[6] and Chausson support for the coach/bus production.[8] With an aggressive market approach focussed in volume rather than quality, Saviem became the leader by sales in France.[6]

New vehicles and partnerships

During the early 1960s the company introduced a renovated JL heavy and medium duty trucks range with a revised design,[1] [7] new buses and coaches[7] and, in 1964, a S range of medium duty trucks (with Renault and Perkins engines), unveiled at the Paris Motor Show.[9] In January 1961, Saviem took control of the bus manufacturer Floirat, based at Annonay.[10] That year, Saviem signed a cooperation agreement with Henschel-Werke.[11] In 1962, Pierre Dreyfus decided to expand the European partnerships of Saviem and the company received a large capital amount from the French State for recapitalisation and modernisation. It also got the Limoges factory, which manufactured diesel engines. Between 1963 and 1966, Saviem moved most of its production from the Paris area to Blainville-sur-Orne and Annonay.[6] In 1967, the Blainville-sur-Orne factory produced 26,000 large goods vehicles and the Annonay factory 1,777 buses/coaches.[12] In 1965, Saviem acquired the French heavy equipment manufacturer Richard-Continental in a bid to compete with Caterpillar.[13]

From 1963 to 1977, Saviem cooperated with MAN of Germany (in 1967 such cooperation was expanded). As part of the agreement, Saviem supplied cabs and in return, MAN supplied axles and engines. The result of this was the launch of the SM (Saviem-MAN)[5] [14] and JM[9] truck ranges in France. Renault also introduced the Super Galion, in partnership with Avia.[6] In 1975 Saviem, together with DAF, Volvo and Magirus-Deutz (soon after to become a part of Iveco) became co-founder of the Club of Four cooperation to produce medium-sized trucks.[1] At the same time, Saviem signed an agreement with DAC in Romania to provide engines for their new 6135.[15] The same year Saviem also acquired Sinpar[16] and completed, together with Fiat and Alfa Romeo, the construction of a joint production facility for engines (Sofim) in Foggia, Italy, at a cost of .[17]

In January 1968, the main Saviem factory at Blainville-sur-Orne was the setting for one of the first workers' protests that led to the French May.[18]

Merger with Berliet

As a result of companies' reorganisation and a French State decision of unifying the heavy vehicle production in France, in 1975 Renault also acquired the truck and bus manufacturer Berliet from the Michelin group. In 1978, Berliet and Saviem were merged to form Renault Véhicules Industriels (RVI).[3] [6] Again, the old marque names were retained for two more years while the model lineups gradually were assimilated, and in April 1980 they were replaced by the name Renault, putting an end to the Saviem badging.[19] In 1977, its last year as a separate company within Renault, Saviem manufactured 35,059 buses/coaches and trucks.[3]

Facilities

Vénissieux and Saint-Ouen

Vénissieux[6] and Saint-Ouen[20] were Somua factories. Vénissieux continued producing trucks until 1962.[6] Saint-Ouen assembled engines[20] until that activity was completely transferred to Limoges in 1964[21] and later auto parts.

Suresnes and Saint-Cloud

Suresnes and Saint-Cloud were Latil factories.[6] Suresnes slowly ceased production but was kept as the head office and research and development base for the company.[21]

Argenteuil

The Argenteuil factory was a former Chausson bus/coach facility operated by Saviem since 1960. It produced parts for both Saviem and Chausson.[6]

Annonay

The coach/bus factory since 1961, originally part of Floirat and Isobloc.[10]

Blainville-sur-Orne

Built in 1956 on the former Cahen shipyards, Blainville was the only truck factory owned by Saviem from 1966 onwards.[6]

Limoges

In May 1964, the French government donated to Saviem the Limoges factory, a manufacturing facility for aircraft engine parts. Limoges became the main engine assembly location of the company.[21]

Lyon

Saviem-owned Richard-Continental had two factories in Lyon.[13]

Models

Trucks and light commercial vehicles

Buses and coaches

Military trucks

External links

Notes and References

  1. Book: Carroll . John . Davies . Peter James . Complete Book Tractors and Trucks . 2007 . Hermes House . 1-84309-689-7 . 66–67.
  2. Book: Kolodziej, Edward A. . Ball . Nicole . Leitenberg . Milton . The Structure of the Defense Industry: An International Survey . 1983 . . France . 0-7099-1611-6 . 85 .
  3. October 1982 . Fourth Section: Manufacturer's profile . Transit bus manufacturer profiles . U.S. Dept. of Transportation, Urban Mass Transportation Administration, Office of Technical Assistance, Office of Bus and Paratransit Systems . Washington DC . 128–137 . 9384438.
  4. Pérignon . Sylvain . Action syndicale et décentralisation industrielle : les grèves de janvier 1968 dans la région caennaise . 1968 . Union action and industrial decentralisation: January 1968 strikes in Caen . 9 . L'Homme et la société . . 2101-0226 . 10.3406/homso.1968.1141.
  5. Book: Bähr . Johannes . Banken . Rolf . Flemming . Thomas . Die MAN: eine deutsche Industriegeschichte . MAN: a German industrial history . de . 2008 . CH Beck . 978-3-406-57762-8 . Vierter Teil: Der Weg zur heutigen MAN Gruppe (1960–2008) . 388–389.
  6. Book: Greve, Jean François . Moguen-Toursel . Marine . Firm strategies and public policy in integrated Europe (1950–1980): confrontation and learning of economic actors . 2007 . Peter Lang . Stratégies d'enterprise et action publique . 978-90-5201-045-8 . 197–231.
  7. Book: Kuipers, J. F. J. . A history of commercial vehicles of the world . 1972 . Oakwood Press . 0-85361-114-9 . 82.
  8. Book: Loubet, Jean-Louis . L'Industrie automobile: 1905–1971 . The automotive industry: 1905–1971 . fr . 1999 . Libraire Droz . 2-600-00317-7 . 369.
  9. Book: Reyes, Francis . 100 ans d'illustrations de pub camions . 100 years of illustrations of trucks . fr . 1996 . ETAI . 2-7268-8197-1 . 108.
  10. Book: Moneta, Erich H. . Die europäische Automobilindustrie; Unternehmungen und Produktion . The european automotive industry. Companies and production . de . 1963 . A. Lutzeyer . 7752994 . 143.
  11. 2 May 1961 . Around the world . 65 . 22 . Foreign Commerce Weekly . Washington DC . . 4 . 0097-3041.
  12. 17 January 1969 . Bird's eye view . 128 . 3305 . . London . Temple Press . 0010-3063.
  13. Book: Bonin, Hubert . Bonin . Hubert . de Goey . Ferry . American Firms in Europe: Strategy, Identity, Perception and Performance (1880–1980) . American Business spreading modernity into France . Librairie Droz . 2009 . 978-2-600-01259-1 . 590.
  14. Book: Peck, Colin . British and European Trucks of the 1970s . 2013 . Veloce Publishing . 978-1-84584-415-8 . 77.
  15. Book: Georgano, Nick . World Truck Handbook . London . Jane's . 1983 . 16 . 978-0-71060-215-2.
  16. 2006 . Nicht öffentlich: Die Wurzeln des Lkw . Confidential:The truck origins . de . 9/10 . Schwertransportmagazin . Griesheim . KM Verlag . PDF . 1861-1036 . 5 March 2015 . 44.
  17. 1980 . La restructuration internationale de l'industrie automobile . Cohen . Robert . International restructuring of the automotive industry . fr . 11 . Revue d'économie industrielle . Éditions De Boeck Supérieur . 10.3406/rei.1980.1956 . 1773-0198 . 3 August 2014 . 24.
  18. Web site: 1968, année explosive . 1968, explosive year . fr . Hirou, Amandine . lexpress.fr . . 22 May 2008 . 21 June 2014.
  19. May 2014 . Les transports Mousset . Lancereau . Alain . Mousset Transport . fr . 85 . Charge Utile . Histoire et Collection . Paris . 1240-2346 . 6 March 2015 . PDF . 50 . https://web.archive.org/web/20150306165244/http://www.jetransporte.com/upload_files/file/Charge%20utile%20N%C2%B01.pdf . 6 March 2015 . dead .
  20. Bienfait . Jean . L'industrie française de la machine-outil . 1961 . The French machine tool industry . fr . 36 . 1 . Revue de géographie de Lyon . Géocarrefour . 0035-113X . 10.3406/geoca.1961.1700.
  21. Book: Larivière, Jean-Pierre . L'Industrie à Limoges et dans la vallée limousine de la Vienne . Industry at Limoges and at the Vienne's Limousine valley . Les industries nouvelles: aspects généraux . fr . Presses Univ Blaise Pascal . 1968 . 2-84516-052-6 . 153–155.
  22. 10 November 1967 . Wilding . A. J. P. . Lightweights in the limelight . 126 . 3242 . Commercial Motor . London . Temple Press . 112–113 . 0010-3063.
  23. 8 September 1967 . Wilding . A. J. P. . MAN changes through the range at Frankfurt . 126 . 3234 . Commercial Motor . London . Temple Press . 43 . 0010-3063.
  24. 30 December 1977 . Saviem new vehicles . 146 . 37 . Commercial Motor . London . IPC Transport Press . 6–7 . 0010-3063.
  25. 10 January 1975 . First crack at the Club . Montgomerie . Graham . 141 . 35 . Commercial Motor . London . IPC Transport Press . 26–28 . 0010-3063.
  26. Stanier . Richard . 13 December 2012 . 10 steeling the show. 9: Saviem SG . 218 . 5514 . Commercial Motor . Sutton . Road Transport Media . 34 . 0010-3063.
  27. Web site: Sachez reconnaitre les "cars Renault" . Recognising "Renault buses" . fr . Car-histo-bus.org . 3 May 2016 . https://web.archive.org/web/20160503061410/http://car-histo-bus.org/documents/28.pdf . live.
  28. Web site: "A book full of nostalgia" . Busworld Daily Times . Busworld Kortrijk . 29 June 2016 . https://web.archive.org/web/20160629213849/http://kortrijk.busworld.org/uploads/daily_times/11/DK20-EN.pdf . live.
  29. Web site: Les utilitaires Renault fêtent 50 ans d'activités à Villiers-Saint-Frédéric . Renault utility vehicles celebrate 50 years of activity in Villiers-Saint-Frédéric . fr . 25 September 2015 . Le Parisien . 15 August 2016 . https://web.archive.org/web/20160815081824/http://www.leparisien.fr/villiers-saint-frederic-78640/les-utilitaires-renault-fetent-50-ans-d-activites-a-villiers-saint-frederic-25-09-2015-5127109.php . live .