Saravanaa Bhavan Explained

Saravanaa Bhavan
Type:Private
Industry:Restaurant
Genre:Southern Indian Cuisine
Former Name:Hotel Saravana Bhavan
Founder:P. Rajagopal
Location:Chennai, Tamil Nadu, India
Locations:33 branches in India, 92+ branches In 28 countries
Area Served:India, Singapore, Malaysia, Thailand, Hong Kong, Japan, South Korea, United Arab Emirates, Saudi Arabia, Oman, Qatar, Bahrain, Kuwait, South Africa, Ireland, France, Germany, Netherlands, Belgium, Sweden, Italy, Spain, Poland, Switzerland, United Kingdom, Canada, United States, Australia, and New Zealand.
Products:Food, Sweets, Bakery, Ice cream
Services:Fast Food, Take Away, Home Delivery and Outdoor Catering
Revenue: (2017)
Num Employees:8,700 (in India - 2023)

Saravanaa Bhavan, previously Hotel Saravana Bhavan, is an Indian restaurant chain based in Chennai, Tamil Nadu, India.[1] The chain serves South Indian cuisine and operates 33 locations in India (24 in Chennai) and 92+ across 28 countries in North America, Southeast Asia, the Middle East, Europe, and Oceania.[2] [3]

History

In 1968, P. Rajagopal opened a tiny grocery shop in K. K. Nagar, on the outskirts of Chennai.[4] In 1981, he opened his first restaurant, which initially operated at a huge loss. However, his restaurant quickly became both popular and profitable.

While visiting Singapore in 1992, Rajagopal observed the functioning of multinational fast food restaurants like McDonald's. He used them as a model for his restaurant chains.[5]

By the 1990s, Saravanaa Bhavan had opened multiple restaurant locations throughout Chennai. In 2000, Saravanaa Bhavan opened its first branch outside India, in Dubai, a city with a large number of Indian expatriates.

Currently, Saravanaa Bhavan has multiple overseas locations which are run by franchisees.[6] While the restaurants have gained popularity among non-Indians, they mostly target the South Asian expatriate population. They have been referred to as "canteen-like joints strictly aimed at Indian expatriates missing a taste of home".[7] To save on labor costs, Saravanaa Bhavan sends workers from India to work in their foreign branches.[8]

Legal Issues

In 2004, founder P. Rajagopal was found guilty of the murder of Prince Santhakumar, the husband of a woman who had rejected his marriage proposal.[9]

See also

Notes and References

  1. Web site: Founder & Key Personalities . https://web.archive.org/web/20070120110200/https://saravanabhavan.com/passion.php . 2007-01-20 . 2007-05-31 . Saravana Bhavan.
  2. Book: Berry, Rynn . The Vegan Guide to New York City . Suzuki, Chris A. . Litsky, Barry . Ethical Living . 2006 . 0-9788132-0-0 . 27 . Rynn Berry . 2008-07-03.
  3. News: Addison . Bill . 2006-06-30 . Diners line up for Saravana dosas . . 2008-07-03.
  4. Web site: Romig . Rollo . 7 May 2014 . Masala Dosa to Die For . 12 April 2019 . NYTimes.com.
  5. The Hindu, Friday, 21 August 1998
  6. News: 3 November 2012 . Saravana Bhavan plans foray into hospitality sector after it strengthens international presence further . 28 October 2021 . economic times.
  7. Web site: 18 November 2015 . Coconuts Hong Kong Hot Spot food review of Indian restaurant Saravana Bhavan . 12 April 2019 . Coconuts.
  8. Web site: Management . Strategic . Asia-Pacific . China . India . America . North . Indian Restaurant Chains Have Overseas Expansion on Their Menus . 12 April 2019 . Knowledge@Wharton.
  9. News: 10 July 2019 . Saravana Bhavan murder: The rise and fall of dosa king Rajagopal . India Today. 1 May 2024.