Saras Salil Explained

Company:Delhi Press Patra Prakashan
Frequency:Fortnightly
Language:Gujarati, Hindi, Malayalam, Telugu and Tamil
Category:Politics, Society and Entertainment
Based:Delhi
Founded:1993
Country:India

Saras Salil is an Indian fortnightly magazine in Hindi language. The magazine was established in 1993. It is published by Delhi Press Patra Prakashan and target audience are Indian women.[1] It contains a mix of commentaries on social and political issues, and articles on society, sex, fiction and entertainment.

Saras Salil is published in five languages (including Hindi) and Hindi magazine is at no. 5 in IRS 2012, Q1 in India with an AIR 16 lakh.[2] It had a highest readership according to IRS 2009 R1 in India in Hindi magazines.[3] Saras Salil is placed second in the all magazines chart. The magazine has registered an AIR of 2,544,000 as compared to 3,008,000 in 2008 R2.[4]

External links

Notes and References

  1. Book: Advertising n Promotion. 2009. Tata McGraw-Hill Education. 978-1-259-08102-6. 714.
  2. http://www.afaqs.com/news/story/34467_IRS-2012-Q1:-Saras-Salil-and-Malayala-Manorama-lose-maximum-readers-since-Q1-2011 IRS 2012, Q1: Saras Salil and Malayala Manorama lose maximum readers since Q1, 2011
  3. http://www.campaignindia.in/news/irs_2009_r1_key_highlights_and_analysis IRS 2009 R1: Key highlights and analysis
  4. http://www.exchange4media.com/IRS/2009/fullstory.asp?Section_id=40&News_id=34699&Tag=29973 IRS R1 2009: The magazine story is no different – Saras Salil, India Today are toppers