| Sara Jane Ho | |
| Nationality: | Chinese |
| Alma Mater: | Georgetown University Harvard Business School |
| Birth Date: | 5 December 1985 |
| Birth Place: | Hong Kong |
| Occupation: | Founder, Principal of Institute Sarita |
Sara Jane Ho is a Chinese educator, socialite,[1] and founder of Institute Sarita, a Beijing finishing school established in 2013.[2] [3] She is the etiquette expert for the 2022 Netflix series Mind Your Manners.[4] The New York Times has described her as a representation of the new "Superrich" in China.[5]
Sara Jane Ho was born in Hong Kong in December 1985. Her father made a living as a businessman who built hospitals to be donated to the government, while her mother was a music industry executive.[6] Ho's mother died in 2007 when Sara Jane was 21.[7]
Ho attended the Peak School and German Swiss International School, followed by Phillips Exeter Academy in New Hampshire.[8] She studied English literature at Georgetown University, where she currently sits on the College Board, and holds an MBA from Harvard Business School.[9]
Sara Jane Ho started her career as a Mergers & Acquisitions Analyst at the New York Investment Banks, Perella Weinberg Partners.[10]
After graduating from Institut Villa Pierrefeu, a Swiss finishing school, Ho moved to Beijing in 2013 to establish Institute Sarita. This was her first high-end etiquette school, which she founded through capital input from her father. Her courses ranged in price from about $3,200 to $16,000. In May 2015, Ho opened a second school in Shanghai.[11]
In 2013, Ho was included on the Forbes 2013 list of "Future Women in the Mix in Asia: 12 to Watch"[12] and in 2015 was included as "Forbes 30 Under 30" and BBC 100 Women.[13] Ho is also a Global Shaper for the World Economic Forum. Institute Sarita was recognized as one of the "World's Most Innovative 50 Companies" by Fast Company magazine in 2014.[14]