Sara Camposarcone (born February 12, 1996), also known as Sara Campz, is a Canadian stylist, designer, and social media influencer known for her embrace of outlandish, maximalist fashion.
Camposarcone was born and grew up in Ancaster, Hamilton, Ontario.[1] She attended a Catholic high school and told Maclean's that she was "routinely sent to the principal’s office for breaking the dress code with colourful accessories or mismatched socks."[1] She graduated from Sheridan College in 2018 with a degree in visual merchandising arts.[2]
Camposarcone describes her style as "playful, colourful, bold and nostalgic"[3] as well as "chaotic", "unhinged" and "joyful".[4] Her outfits incorporate a wide range of eclectic pieces, such as earrings in the shape of lettuce leaves or Teletubby boots. Architectural Digest noted that "[a]n average outfit post from Sara might show her wearing a pink petticoat over bloomers, a cassette tape necklace, a strawberry purse, and a camo hat as the cherry on top."[5] She also makes some of her own accessories.[6]
Camposarcone identifies herself as a "sustainable maximalist",[7] and has stated that the vast majority of her wardrobe is purchased second hand.[8] She has cited designers such as Marc Jacobs, Betsey Johnson, John Galliano, Dame Vivienne Westwood and Iris Apfel as creative influences.[3]
Prior to the COVID-19 pandemic, Camposarcone worked in sales at a technology company.[9] She began to embrace an "exagerrated aesthetic" during the pandemic while working from home.[9] She created a TikTok account in June 2020, where she began sharing her outfits.[2] She later began a job in marketing at Cakeworthy, a clothing company.[9]
Camposarcone told Vogue Business in 2023 that her main source of income was her full-time content creation work.[10]