| Official Name: | Santa Marta |
| Type: | District and city |
| Nickname: | America's Pearl (La Perla de America) |
| Mapsize: | 180px |
| Pushpin Map: | Colombia |
| Pushpin Map Caption: | Location in Colombia |
| Subdivision Type: | Country |
| Subdivision Type1: | Region |
| Subdivision Type2: | Department |
| Subdivision Name: |  Colombia |
| Subdivision Name1: | Caribbean Region |
| Subdivision Name2: | Magdalena |
| Leader Title: | Mayor |
| Leader Name: | Virna Lizi Johnson Salcedo (2020–2023) |
| Leader Party: | Fuerza Ciudadana |
| Established Title: | Foundation |
| Established Date: | July 29, 1525 |
| Founder: | Rodrigo de Bastidas |
| Named For: | Martha |
| Area Total Sq Mi: | 924.07 |
| Area Total Km2: | 2393.65 |
| Area Urban Sq Mi: | 21.27 |
| Area Urban Km2: | 55.10 |
| Population As Of: | 2018 Census[1] |
| Population Note: | DANE |
| Population Total: | 499192 |
| Population Urban: | 455299 |
| Population Density Urban Km2: | auto |
| Population Density Urban Sq Mi: | auto |
| Population Density Km2: | auto |
| Population Demonym: | Samario |
| Timezone: | Colombia Time |
| Utc Offset: | -05:00 |
| Elevation M: | 15 |
| Postal Code Type: | Postal codes |
| Postal Code: | 470001–470017[2] |
| Area Code: | 57 + 5 |
| Website: | Official website |
Santa Marta (pronounced as /es/), officially the Distrito Turístico, Cultural e Histórico de Santa Marta, is a port city on the coast of the Caribbean Sea in northern Colombia. It is the capital of Magdalena Department and the fourth-largest urban city of the Caribbean Region of Colombia, after Barranquilla, Cartagena, and Soledad. Founded on July 29, 1525, by the Spanish conqueror Rodrigo de Bastidas, it was one of the first Spanish settlements in Colombia, its oldest surviving city, and second oldest in South America.[3] This city is situated on a bay by the same name and as such, it is a prime tourist destination in the Caribbean region.[4]
Before the arrival of Europeans, the South American continent was inhabited by a number of indigenous groups. Due to a combination of tropical weather, significant rainfall, and the destruction and misrepresentation of many records by Spanish conquistadors, our understanding of the peoples of this region is limited.
The Tairona formed mid- to large-size population centers, consisting of stone pathways, terraces, protected waterways, and spaces dedicated to agricultural produce. Their economy was primarily agricultural, cultivating corn, pineapple, yucca, and other local foodstuffs. The Tayrona are considered quite advanced for their time period. Surviving archaeological sites consisted of formed terraces and small scale underground stone channels. They were known to actively collect and process salt, which was a significant trading commodity.
They traded with other indigenous groups along the coast and interior. Archaeological excavations have recovered significant works in pottery, stonework and gold.
Santa Marta's flag consists of two colors: white and blue. White symbolises peace, in that all are united without restriction. Blue symbolises the sky, the sea, the magic found in the horizon, and the snow-capped Sierra Nevada mountains.
Santa Marta is located on Santa Marta Bay of the Caribbean Sea in the province of Magdalena. It is 992 km from Bogotá and 93 km from Barranquilla. It is bordered to the north and west by the Caribbean and to the south by the municipalities of Aracataca and Ciénaga.
Santa Marta experiences a tropical savanna climate (Köppen Aw), bordering on a hot semi-arid climate, with largely uniform temperatures year round. The dry season lasts from December to April, while the wet season lasts from May to November.
Santa Marta's economy is based on tourism, trade, port activities, fishing and agriculture, in that order. The main agricultural products are: bananas, coffee, cocoa and cassava.
Santa Marta is a major port. Simón Bolívar International Airport is 16km (10miles) from the city centre. Historic figure Simón Bolívar died here, a significant event for South America as a whole. His villa known as La Quinta de San Pedro Alejandrino is located just outside the city centre. As the main city centre is located close to the coast, the city itself has had difficulty controlling expansion. Although, technically a separate locality, Rodadero is part of Santa Marta itself.
Santa Marta is the production location of the TV series The White Slave.