| Sandro Andy S.A.S | |
| Logo Alt: | Sandro Paris |
| Trade Name: | Sandro Paris |
| Type: | Subsidiary (S.A.S) |
| Industry: | Fashion |
| Founded: | in Paris, France |
| Founder: | Évelyne Chetrite |
| Hq Location: | 150 du Boulevard Haussmann |
| Hq Location City: | Paris |
| Hq Location Country: | France |
| Num Locations: | 745[1] |
| Num Locations Year: | 2021 |
| Area Served: | Worldwide |
| Key People: | Évelyne Chetrite & Ilan Chetrite (Artistic Directors) Isabelle Allouch (CEO) |
| Revenue: | [2] |
| Revenue Year: | 2021 |
| Parent: | SMCP Group |
Sandro Andy S.A.S, commonly known as Sandro Paris, is a French luxury ready-to-wear brand founded in 1984 by Évelyne Chetrite in Paris.
Sandro was founded in 1984 by Évelyne Chetrite with the help of her husband as a premium contemporary brand positioned between luxury designer brands and mass market brands.[3] [4] Évelyne Chetrite has described the philosophy of the brand as "casual but always chic" and "sophisticated but cool."[4]
It began as a womenswear brand before Ilan Chetrite, the son of founder Évelyne Chetrite, joined the company and launched Sandro Homme in 2008.[5]
Sandro Homme's design was described by Wmagazine as "masculine but not at all macho" and "timeless but with a bit of edge."
Sandro's business model was exclusively wholesale until 2007 when it began opening stand-alone retail stores in Europe.[6] The first Sandro boutique in the U.S. opened in 2011 in New York City.[7] In 2023, Sandro has over 50 outlets in the United States.[8]
Isabelle Allouch, a former Balenciaga executive before joining SMCP Group, was named CEO in 2019.[9]
In 2021, Sandro launched its second-hand offer in France and later in other European countries like Germany, the Netherlands and Spain.
For Autumn-Winter 2023, Sandro blended its ready-to-wear collection with the heritage and Western aesthetic of Wrangler, an American label with a passion for denim.[10]
In December 2023, Sandro expanded its presence in the American market with the opening of a new store at the Westfield Topanga Shopping Center in Los Angeles.[11]