Sandra Choi Explained

Sandra Choi is a British-Asian businesswoman and fashion designer.^[1] She is the creative director of J. Choo Limited.

Career

Choi was appointed Creative Director of J. Choo Limited at its inception in 1996, working in conjunction with Tamara Mellon OBE.^[2] The company's first J. Choo Limited store was opened in 1996 on Motcomb Street in London complementing distribution in selected department stores.^{[3] [4]}

In September 2019, Choi discussed the redesigned Jimmy Choo brand logo with media.^[5] In January 2020, she collaborated with Kaia Gerber on a new combat-style boot with 15 percent of sales donated to St. Jude Children's Research Hospital.^[6]

Personal life

Choi is married to Tamburlaine Gorst, son of Conservative politician Sir John Michael Gorst.^[7]

Notes and References

1. News: Gemma Chan's Critics' Choice Gown Is Decidedly Dramatic . Ellie Pithers. Sandra at Jimmy Choo is British-Asian. I like to support diversity and promote inclusivity in fashion whenever possible.. 14 January 2019. British Vogue.
2. News: Jimmy Choo's Sandra Choi on her well-heeled garden . Fiona McCarthy. September 7, 2019. The Times.
3. Web site: Jimmy Choo's Tamara Mellon interview British Vogue British Vogue. 7 July 2011 .
4. Web site: Jimmy Choo may change hands for £500m. 7 August 2010 .
5. News: Scaling new heights . Chumki Bharadwaj. September 6, 2019. India Today.
6. News: Kaia Gerber's Jimmy Choos, Rihanna's pop-up and other spring essentials . Anahita Moussavian. Nicole Zane. February 6, 2020. New York Post.
7. News: Sole mates: At home with Jimmy Choo's Sandra Choi and husband Tamburlaine Gorst . Lisa Armstrong. 6 December 2017. The Daily Telegraph.