Galaxy Unpacked Explained
| Frequency: | Typically twice a year |
| Organized: | Samsung Mobile |
Galaxy Unpacked is a biannual event held by Samsung Electronics where it showcases new mobile devices for consumers, including smartphones, tablets, and wearables. It was first held as Samsung Mobile Unpacked in June 2009 at the CommunicAsia event at the Singapore Expo in Singapore. For successive releases, the event has frequently been held in Barcelona, New York City, and San Francisco and, as of 2015, has been branded under the Galaxy Unpacked moniker.
The event includes keynote presentations for product launches,[1] delivered by company management figures. Attendees can visit exhibits and have hands-on experiences of the products in demonstration zones.[2] Live broadcasts of Samsung Unpacked feature a piece of pre-roll music from the Samsung Galaxy franchise, often a customized version of "Over the Horizon", and a repeated animation. Only Samsung executives, members of the press, social media influencers, and select Samsung Care Ambassadors or Samsung Member Stars are invited to attend.
History
In August 2020, due to the COVID-19 pandemic, Samsung held their event virtually for the first time to launch its Galaxy Note 20 series of devices. It was broadcast live, yet without the attendance of an audience, from the company's headquarters in Suwon, South Korea. The event garnered over 56 million accumulated views.[3]
The Galaxy Unpacked for Samsung's Galaxy Z Fold 5, Galaxy Z Flip 5, Galaxy Watch 6 Series, and Galaxy Tab S9 Series was held on July 26, 2023, at 12PM GMT (8PM KST) in Seoul, South Korea, where BTS member SUGA (Min Yoon-gi) made an appearance. His song Daechwita, released under his alternate pseudonym Agust D, was featured in the intro for the ceremony. This was the first Unpacked event to be held in Samsung's home country with a live audience in attendance.[4]
The first Galaxy Unpacked for 2024 took place on January 17 at the SAP Center in San Jose, California, where Samsung announced their new generative Galaxy AI and the Galaxy S24 Series of mobile devices. They also officially introduced their Galaxy Ring device for a release date set sometime in the latter part of 2024. During the event, Pokimane made a special guest appearance showcasing AI features of the new phones.[5]
Product launches
| Year | Timeline of products released |
|---|
| 2009 | Samsung S8000 Jet, i8000 Omnia II |
| 2010 | Samsung S8500 Wave (February), Galaxy S (March) |
| 2011 | Galaxy S II, Galaxy Note, Galaxy Nexus |
| 2012 | Galaxy S III, Galaxy Note II, Galaxy Tab 2, and Galaxy Camera |
| 2013 | Galaxy S4, Galaxy Note3, Galaxy Gear |
| 2014 | Galaxy S5, Galaxy Note4, Galaxy Note Edge, Galaxy Tab Active, Gear S, Gear VR, Gear Circle, Gear Live, Gear Fit, Gear 2 Neo and Gear 2 |
| 2015 | Samsung Galaxy S6, Galaxy S6 Edge, Galaxy S6 Edge+, Galaxy Note5, Gear S2 |
| 2016 | Galaxy S7, Galaxy S7 Edge, Gear 360 camera, Galaxy Note7, Gear S3 Classic, Gear S3 Frontier, Gear VR, Gear Fit2, Gear S2 Classic and Gear IconX |
| 2017 | Galaxy S8, Galaxy S8+, Galaxy Note8, Galaxy Tab S3, Gear Fit2 Pro and Gear Sport |
| 2018 | Galaxy S9, Galaxy S9+, Galaxy Note9, Galaxy Watch, Galaxy Home |
| 2019 | Galaxy S10e, Galaxy S10, Galaxy S10+, Galaxy S10 5G, Galaxy Note10, Galaxy Fold, Galaxy Book S, Galaxy Watch Active, Galaxy Fit, Galaxy Watch Active2, Galaxy Buds, Galaxy Z Flip, Galaxy A70, Galaxy A80 |
| 2020 | Galaxy S20, Galaxy S20+, Galaxy S20 Ultra, Galaxy Note20, Galaxy Note20 Ultra, Galaxy Z Fold2, Galaxy S20 FE, Galaxy Buds+, Galaxy Buds Live, Galaxy Tab S7, Galaxy Tab S7+, Galaxy Fit2, Galaxy Watch3, Galaxy A01, Galaxy A11, Galaxy A21s, Galaxy A31, Galaxy A41, Galaxy A51, Galaxy A51 5G, Galaxy A51 5G UW, Galaxy A71, Galaxy A71 5G, Galaxy A71 5G UW |
| 2021 | Galaxy Z Fold3, Galaxy Z Flip3, Galaxy Watch4 and Galaxy Watch4 Classic, Galaxy Buds2, Galaxy S21, Galaxy S21+, Galaxy S21 Ultra, Galaxy Buds Pro and Galaxy SmartTag, Galaxy A02, Galaxy A12, Galaxy A32, Galaxy A32 5G, Galaxy A42 5G, Galaxy A52, Galaxy A52 5G, Galaxy A72, Galaxy Book, Galaxy Book Pro, Galaxy Book Pro 360 |
| 2022 | Galaxy S22, Galaxy S22+, Galaxy S22 Ultra, Galaxy Tab S8, Galaxy Tab S8+, Galaxy Tab S8 Ultra, Galaxy M33, Galaxy M23, Galaxy A23, Galaxy A13, Galaxy A33 5G, Galaxy A53 5G, Galaxy A73 5G, Galaxy Z Fold 4, Galaxy Z Flip 4, Galaxy Watch 5, Galaxy Watch 5 Pro, Galaxy Buds2 Pro |
| 2023 | Galaxy S23, Galaxy S23+, Galaxy S23 Ultra, Galaxy Book 3 Pro, Galaxy Book 3 Pro 360, Galaxy Book 3 Ultra, Galaxy Z Fold 5, Galaxy Z Flip 5, Galaxy Watch 6, Galaxy Watch 6 Classic, Galaxy Tab S9, Galaxy Tab S9+, Galaxy Tab S9 Ultra |
| 2024 | Galaxy S24, Galaxy S24+, Galaxy S24 Ultra, Galaxy Ring, Galaxy Z Fold 6, Galaxy Z Flip 6, Galaxy Watch 7, Galaxy Watch Ultra, Galaxy Buds 3, Galaxy Buds 3 Pro | |
See also
Notes and References
- Web site: How Samsung Unpacked Engaged Viewers Live and Virtually. 2021-04-20. www.eventmarketer.com. 16 July 2019 .
- Web site: StackPath. 2021-04-20. www.bizbash.com. 29 August 2019 .
- Web site: August 2020. Balakumar K. 06. Samsung Unpacked event had double the viewership of the Oscars. 2021-04-20. TechRadar. 6 August 2020 . en.
- Web site: [Galaxy Unpacked 2023] Inspired by You, Created for You: Samsung Unveils the Latest Era of Galaxy Innovation ]. 2024-03-21 . news.samsung.com . en.
- Web site: [Galaxy Unpacked 2024] Highlights From Galaxy Unpacked: The Promise of a New Beginning With Galaxy AI ]. 2024-03-21 . news.samsung.com . en.
